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All Journal Journal of Applied Studies in Language JIKA: Jurnal Ilmu Keuangan dan Perbankan Journal of Economics, Management, Business And Accounting (JEMBA) Jurnal Pengabdian Kepada Masyarakat
Rizki Zulfikar
Universitas Komputer Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Web-based system for creative writing Rizki Zulfikar; Annisa Sari Putri
English Vol 4 No 2 (2020): December 2020
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (589.796 KB) | DOI: 10.31940/jasl.v4i2.1899

Abstract

Due to the rapid technological development, online business is at a high peak and yet to attract people to buy things on the internet is not as easy as it sounds. The purpose of this study is to describe the importance of the role of creative writing in online marketing. The method used for this study is secondary data, where all the sources are obtained from previous research, including collecting data from articles, books, or online websites. The results indicate that creative writing is one of the most important elements to promote a product or a service for business over the internet. Most people nowadays prefer to buy things online because it is indeed an easier and simpler way. However, to promote and attract more people to look at our online products is not as easy as it sounds. It is because we cannot taste, smell, touch, and feel things while doing online shopping. That is why we need creative writing in order to create a strong visual in the reader’s mind.
PENGARUH PEMBIAYAAN BERMASALAH DAN RASIO LIKUIDITAS TERHADAP TINGKAT PENGEMBALIAN MODAL PADA PT BANK SYARIAH MANDIRI Rizki Zulfikar; Raden Rivan Primawan
Jurnal Ilmu Keuangan dan Perbankan (JIKA) Vol 6 No 2: Juni 2017
Publisher : Program Studi Keuangan & Perbankan, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (685.803 KB) | DOI: 10.34010/jika.v6i2.1420

Abstract

This study aims to analyze the the influence of Non performing finance And Financing to deposit ratio on Return on equity. Phenomenon occuring in PT Bank Syariah Mandiri in some periods there was an increase Non performing finance but followed by rise Return on equity and increase Financing to deposit ratio but followed by a decline in Return on equity Methode used in this research is descriptive verification method. The sample used in this study is one company and the last 8 years of financial statement data in quartal (time series) so the amount in this study were 32 of data (pooled data) and the analytical tool used is the classical assumption test, multiple regresion, correlation analysis, the coeffecien of determination with hypothesis testing using Test-T and Test-F with the help of SPSS 16.0 for windows. The partial result of research showed the Non performing finance effect negative significant toward Return on equity of 65,56% and Financing to deposit ratio effect not significant toward Return on equity of 1,85%. While jointly simultaneously, Non performing finance And Financing to deposit ratio have an influence on Return on equity of 66,4% and the remaining 33,4% is influenced by other factor. Keywords : Non performing finance, Financing to deposit ratio, and Return on equity.
The Influence Of Attitudes Toward Brands And Attitudes Toward Advertising On Brand Preferences On Advertisements For Dove Shampoo Products (Case Study On Consumers Of Dove Shampoo Products At Minimarket X In Tasikmalaya City) Cita Sindy Lestari; Rizki Zulfikar
Journal of Economics, Management, Business and Accounting (JEMBA) Vol 2 No 2 (2022): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v2i2.8195

Abstract

This study was conducted to determine the respondents' assumptions about attitudes to brands, assumptions about attitudes to advertising and respondents' assumptions about brand preferences, as well as how much attitudes to brands and attitudes to advertising affect brand preferences either simultaneously or partially. The research method in this study used descriptive and verification methods and quantitative approaches, the number of samples used in this study was 100 respondents. The methods used include Multiple Linear Regression Test, Classical Assumption Test, Correlation and Hypothesis Testing and using SPSS v21.1 software tools. The results showed that consumers of dove shampoo products at Mimimarket X in the City of Tasikmalaya already had a fairly good brand attitude, consumers of Dove shampoo products at Mimimarket X in Tasikmalaya City already had a fairly good advertising attitude, consumer products of Dove shampoo at Mimimarket X in the City of Tasikmalaya. Tasikmalaya already has a fairly good brand preference. So that the variables of Attitude on the brand and Attitude on advertising together have a significant influence on brand preference.
PELAKSANAAN CHANNEL PEMASARAN KLINIK KESEHATAN DALAM UPAYA PENINGKATAN PENDAPATAN Rizki Zulfikar
Jurnal Pengabdian Kepada Masyarakat Vol 1 No 1 (2022): JURNAL PENGABDIAN KEPADA MASYARAKAT (PENGMAS)
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat (P3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (963.063 KB) | DOI: 10.59820/pengmas.v1i1.3

Abstract

Abstract As one of the elements of the general welfare of the Indonesian people, the government seeks several parties to realize optimal services for the community, Diana Clinic wants to participate in the field of health services to improve health services by actively participating in carrying out social functions so that the goals of health development in Bogor City are achieved. However, there are still obstacles, namely the use of digitalization for the Diana Clinic is not maximized and in determining what social media is used to run a business at the Diana Clinic for the types of goods to sell. The implementation of this PKM activity is carried out through the stages of observation/interview, seeking information and solutions to the obstacles that occur, as well as providing understanding to Partners regarding the development of marketing aspects using SWOT analysis. The results of this PKM activity, in which the marketing aspect at Diana Clinic has to carry out promotional activities both online and offline, the types of online promotional activities themselves are Platform and Social Media. Keywords: Marketing Aspects, PKM, Use of Digitization. Abstrak Sebagai salah satu unsur kesejahteraan umum bangsa Indonesia pemerintah mengupayakan beberapa pihak untuk mewujudkan pelayanan yang optimal bagi masyarakat, Klinik Diana ingin berpartisipasi dalam bidang pelayanan kesehatan untuk meningkatkan pelayanan kesehatan berpartisipasi aktif dalam menjalankan fungsi sosial sehingga tujuan pembangunan kesehatan di Kota Bogor tercapai. Namun, masih terdapat hambatan yaitu belum maksimal dalam penggunaan digitalisasi bagi Klinik Diana dan menentukkan media sosial apa yang digunakan dalam menjalankan usaha di Klinik Diana untuk jenis barang jualnya. Pelaksanaan kegiatan PKM ini dilakukan melalui tahapan observasi/wawancara, mencari informasi dan solusi dari hambatan yang terjadi, serta memberikan pemahaman kepada Mitra terkait pengembangan aspek pemasaran dengan menggunakan analisis SWOT. Hasil dari kegiatan PKM ini, yang mana pada aspek pemasaran di Klinik Diana harus melakukan kegiatan promosi baik online maupun offline, jenis kegiatan promosi online itu sendiri yaitu Platform dan Media Sosial. Kata kunci : Aspek Pemasaran, PKM, Penggunaan Digitalisasi.
ANALISIS PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG PADA PENGUNJUNG DI THE BOND’S CAFÉ SETELAH PANDEMI COVID-19 Faris Abdurrachman Lating; Rizki Zulfikar
Journal of Economics, Management, Business and Accounting (JEMBA) Vol 3 No 1 (2023): Journal of Economics, Management, Business and Accounting
Publisher : Fakultas Ekonomi dan Bisnis Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jemba.v3i1.10100

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan persepsi harga terhadap minat beli ulang pada pengunjung di The Bond’s Café setelah Pandemi Covid-19. Penelitian ini dilakukan pada sebuah hidden gem di Kota Bandung yakni The Bond’s Café dengan pengunjung sebagai subjek penelitian. Data yang digunakan dalam penelitian ini adalah data primer berupa kuesioner dan data sekunder yang diperoleh dari berbagai literatur ilmiah seperti jurnal akademik, buku digital, dan berbagai dokumen dari The Bond’s Café. Regresi Linier Berganda digunakan untuk menganalisis jawaban responden dengan total 75 pengunjung, dan hipotesis diuji menggunakan uji-t dan uji-f. Hasil penelitian menunjukkan bahwa secara simultan kualitas pelayanan dan persepsi harga memengaruhi minat beli ulang secara positif dan signifikan. Secara parsial kualitas pelayanan dan persepsi harga memengaruhi minat beli ulang secara positif dan signifikan, yang berarti minat beli ulang pada pengunjung The Bond’s Café akan meningkat dengan memperbaiki kualitas pelayanan dan penyesuaian persepsi harga. Penelitian ini diharapkan dapat berdampak pada peningkatan minat beli ulang pada pengunjung dengan memperbaiki kualitas pelayanan dan penyesuaian persepsi harga.
Co-Authors Annisa Sari Putri Cita Sindy Lestari Faris Abdurrachman Lating Raden Rivan Primawan