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All Journal Majalah Ilmiah Bijak JURNAL LENTERA BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Journal of Management - Small and Medium Enterprises (SME's) Asian Journal of Management, Entrepreneurship and Social Science
Aspizain Caniago
Ilmu Administrasi, Politeknik LP3I Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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ANALISIS PENGARUH BIAYA MARKETING TERHADAP SALES VOLUME Aspizain Caniago; Damdam Damiyana
JURNAL LENTERA BISNIS Vol 8, No 2 (2019): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v8i2.314

Abstract

This study was conducted to determine whether the national marketing costs of vocational colleges have an impact on increasing Sales Volume. The process of acquiring Sales volume is carried out in stages starting from the acquisition of Applicants, Lists and finally Sales Volume which is the number of students ready for college. Data analysis was performed on marketing  data  and  financial  data  over  a  period  of  5  (five)  years,  using  simple linear regression. Based on the calculation results of marketing costs correlation with the acquisition of Sales Volume  is  known  to  be  84.9%,  where  the  value shows  a  meaningful  and very strong relationship, while the results of the coefficient of determination are known that Marketing Costs have a 72.0% influence on the acquisition of Sales Volume, and the remaining 28.0 % is influenced by other factors not examined. The results of calculations using SPSS data analysis obtained linear regression Y= 21762.14+0.00000204X, where Marketing Costs (X) contributed positively to the acquisition of Sales Volume (Y) of 0.00000204 units, and the results  of  the  hypothesis  t  -calculate  is  2.778  values  greater  than  t-table  values  at the significance level of 0.05 (2.778>1.982). Thus the research hypothesis can be accepted that marketing costs have a positive effect on the acquisition of Sales Volume.Keywords: Marketing Costs, Sales Volume
ANALISIS PENGARUH KEPERCAYAAN DAN MOTIVASI KARYAWAN TERHADAP KINERJA PERUSAHAAN Aspizain Caniago; Wuli Sudarmi
JURNAL LENTERA BISNIS Vol 10, No 1 (2021): JURNAL LENTERA BISNIS
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v10i1.404

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui adanya pengaruh kepercayaan terhadap kinerja perusahaan dan pengaruh motivasi terhadap kinerja perusahaan serta pengaruh secara simultan kepercayaan dan motivasi terhadap kinerja perusahaan. Penelitian ini dilakukan dengan jenis penelitian eksplanatori yang juga bersifat korelasional, dengan metode survey menggunakan kuesioner dimana yang menjadi responden adalah Unit LP3I College. populasi dari penelitian ini adalah sebanyak 55 orang, kemudian melalui rumus Slovin ditetapkan sampel sebesar 48 responden. Analisis data dilakukan secara deskriptif dan uji hipotesis kausal.  Pada uji deskriptif menunjukkan kepercayaan dan motivasi karyawan berpengaruh terhadap kinerja perusahaan begitu juga pada Uji Hipotesis melalui SPSS yaitu pada hipotesis (1) Nilai t = 12,755 lebih besar dari t tabel 1,65 dan signifikan 0,000 lebih kecil dari 0,05, oleh karena itu H0 ditolak dan H1 diterima artinya kepercayaan berpengaruh terhadap kinerja perusahaan. Hipotesis (2) Nilai t = 12,022 lebih besar dari t tabel 1,65 dan signifikan 0,000 lebih kecil dari 0,05, oleh karena itu H0 ditolak dan H1 diterima artinya motivasi berpengaruh terhadap kinerja perusahaan. hipotesis (3) Nilai F = 124,530  lebih besar dari t tabel 3,94 dan signifikan 0,000 lebih kecil dari 0,05, oleh karena itu H0 ditolak dan H1 diterima artinya  kepercayaan dan motivasi karyawan secara simultan berpengaruh terhadap kinerja perusahaan. Kata Kunci: Trust, Motivasi, Kinerja Perusahaan
Kualitas Pelayanan dalam Meningkatkan Minat Beli Konsumen Pada UMKM di Jakarta (Studi Kasus Pembelian Melalui Shopee) Aspizain Caniago; Agung Edi Rustanto
Responsive Vol 5, No 1 (2022): Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/responsive.v5i1.39338

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan Online Shopee terhadap minat beli konsumen. Populasi dari penelitian ini jumlahnya tidak diketahui secara pasti karena ada beberapa UMKM yang kurang terjangkau oleh peneliti dan dalam menentukan sampel yaitu melalui rumus lemeshow, ditentukan bahwa jumlah sampel minimal sebanyak 96. Jenis penelitian yang digunakan dengan menggunakan pedekatan kuantitatif, dengan teknik pegumpulan data menggunakan kusioner. Dalam penelitian ini uji penelitian yang digunakan adalah validitas, reabilitas, analisis korelasi, analisis deskriptif, regresi linear sederhana, uji-t dan koefisien determinasi. Hasil koesioner telah di uji validitas dan reliabilitasnya juga telah di uji, berupa asumsi normalitas. Teknik analisis data menggunakan teknik uji normalitas,regresi sederhana. Dengan menggunakan program Statistical Product and Service Solution (SPSS). Hasil penelitian menunjukkan bahwa hipotesis yang di ajukan di terima karena menujukkan hasil uji hipotesis positif dan signifikan. Ini berarti bahwa Kualitas pelayanan berpengaruh positif dan signifikan terhadap minat beli konsumen.  This study aims to determine the effect of Online Shopee service quality on consumer buying interest. The population of this study is not known with certainty because there are several MSMEs that are less affordable by researchers and in determining the sample, namely through the Lemeshow formula, it is determined that the minimum sample size is 96. This type of research used a quantitative approach, with data collection techniques using questionnaires. . In this study, the research tests used were validity, reliability, correlation analysis, descriptive analysis, simple linear regression, t-test and coefficient of determination. The results of the questionnaire have been tested for validity and reliability have also been tested, in the form of the assumption of normality. Data analysis technique using normality test technique, simple regression. By using the Statistical Product and Service Solution (SPSS) program. The results showed that the proposed hypothesis was accepted because it showed the positive and significant hypothesis test results. This means that service quality has a positive and significant effect on consumer buying interest.
ANALISIS KEPERCAYAAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN Aspizain Caniago
JURNAL LENTERA BISNIS Vol 11, No 3 (2022): JURNAL LENTERA BISNIS, September 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i3.652

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui adanya pengaruh Kepercayaan terhadap Kepuasan Pelanggan, pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan, pengaruh Kepercayaan dan Kualitas Pelayanan secara simultan terhadap Kepuasan Pelanggan Bimbel SCI Jakarta. Penelitian ini dilakukan dari Januari - Juni 2022, dengan jenis penelitian eksplanatori yang juga bersifat korelasional, dengan metode survey menggunakan kuesioner dimana yang menjadi responden adalah siswa Bimbel SCI Jakarta. populasi dari penelitian ini adalah sebanyak 50Siswa, kemudian melalui rumus Slovin ditetapkan sampel sebesar 44 responden. Analisis data dilakukan secara deskriptif dan uji hipotesis, dimana hasil penelitian secara deskriptif variabel Kepercayaan, Kualitas Pelayanan maupun Kepuasan Pelanggan berada dalam kategori mendekati setuju, artinya bahwa siswa  Bimbel SCI Jakarta setuju bahwa Bimbel SCI Jakarta memenuhi indikator-indikator masing-masing variabel. Pada Uji Hipotesis melalui hasil SPSS terhadap tabel Anova dimana hipotesis (1) Kepercayaan berpengaruh terhadap Kepuasan Pelanggan, hipotesis (2) Kualitas pelayanan berpengaruh terhadap Kepuasan Pelanggan, Kemudian pada hipotesis (3) Kepercayaan dan Kualitas Pelayanan secara simultan berpengaruh terhadap Kepuasan Pelanggan.Kata Kunci: Kepercayaan, Kualitas Pelayanan, Kepuasan Pelanggan
KUALITAS PRODUK DALAM MENINGKATKAN MINAT BELI KONSUMEN PADA UMKM DI JAKARTA Aspizain Caniago; Agung Edi Rustanto
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 3 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i3.7368

Abstract

This study aims to determine the effect of Product Quality on Consumer Buying Interest. This research used a quantitative approach, with data collection techniques using a questionnaire. In this study, the research tests of validity, reliability, correlation analysis, descriptive analysis, simple linear regression, t-test and coefficient of determination were applied. The results showed that the proposed hypothesis was accepted because it showed positive and significant hypothesis test results. The results of this study indicate that the Product Quality has a significant effect on Buying Interest. The contribution of the independent variable (Product Quality) to the dependent variable (Buying Interest) is 72.6%. Keywords: Product Quality, Consumer Buying Interest, Tokopedia
The Effect of Career Development on Employee Performance (Case Study at CV Anggara Prima) Aspizain Caniago; Agung Edi Rustanto
Majalah Ilmiah Bijak Vol 19, No 2: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v19i2.2311

Abstract

This research is motivated by the phenomenon of a decrease in the level of work productivity in Indonesia which has an impact on employee performance. One of the efforts made by the company in order to increase employee productivity and performance is through employee career development through training activities. Through employee career development, employee knowledge, abilities and skills will increase and will have an impact on employee productivity and performance. This study aims to determine the effect of career development on employee performance. Population is the total number of objects of a study. The population in this study were employees of PT Anggara Prima, totaling 99 people. While the sample in this study were 80 people. Data analysis technique using simple linear regression analysis. The results showed that there was a positive influence between career development on employee performance when viewed from the t-test with a t-count value (7.185 > 1.988) with a significant level of 0.05. Based on the analysis of the coefficient of determination, it can be seen that the R Square value of 0.398 or 39.8% of employee performance variables can be explained by career development variables while the remaining 60.2% is influenced by other variables not explained by the author in this study.product quality) to the dependent variable (purchase interest) is 58.9%
ANALISIS KEPUASAN MASYARAKAT MENGENAI PELAYANAN PARKIR PADA PUSKESMAS DI JAKARTA UTARA Agung Edi Rustanto; Aspizain Caniago
Responsive Vol 6, No 1 (2023): Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/responsive.v6i1.44062

Abstract

Penelitian ini terkait dengan kepuasan masyarakat mengenai pelayanan parkir alternatif yang ada di sekitar puskesmas di Jakarta Utara. Populasi dari penelitian ini jumlahnya tidak diketahui secara pasti karena sangat banyak jumlah pengunjung atau pasien puskesmas yang datang ke puskemas tanpa diketahui jumlahnya secara pasti. Dengan demikian sampel dihitung dengan rumus lemeshow, yang hasilnya yaitu sebanyak minimal 96 responden. Jenis penelitian yang digunakan adalah penelitian kuantitatif, dengan teknik pengumpulan data menggunakan kusioner dan ditambah dengan menggunakan hasil wawancara. Teknik analisis data yang digunakan adalah menggunakan teknik regresi sederhana.. Hasil penelitian menunjukkan bahwa seluruh hipotesis telah di terima karena hasil uji hipotesis yaitu positif dan signifikan. Dari hasil Uji Parsial atau Uji-t didapat bahwa nilai koefisien regresi atau t-tabel adalah sebesar 9.275 yang artinya lebih besar dari t-hitung yaitu 1,660 dengan demikiran dapat disebut bahwa ada pengaruh yang signifikan pelayanan parkir terhadap kepuasan masyarakat, dan didukung nilai signifikansinya yaitu 0,000 < 0,05, maka Ho ditolak dan Ha diterima. Hasil koefisien determinasi pada penelitian ini yaitu sebesar 0.439. Ini berarti bahwa pelayanan parkir berpengaruh positif dan signifikan terhadap kepuasan masyarakat sebesar 43,9%. This research is related to community satisfaction regarding alternative parking services around the puskesmas in North Jakarta. The population of this study is not known with certainty because there is a very large number of puskesmas visitors or patients who come to the puskesmas without knowing the exact number. Thus the sample is calculated using the Lemeshow formula, the result of which is a minimum of 96 respondents. The type of research used is quantitative research, with data collection techniques using questionnaires and coupled with the results of interviews. The data analysis technique used is using a simple regression technique. The results showed that all hypotheses had been accepted because the results of the hypothesis testing were positive and significant. From the results of the Partial Test or t-test, it is found that the value of the regression coefficient or t-table is 9,275, which means that it is greater than the t-count, namely 1,660, so it can be said that there is a significant effect of parking services on community satisfaction, and it is supported by its significance value, namely 0.000 <0.05, then Ho is rejected and Ha is accepted. The result of the coefficient of determination in this study is equal to 0.439. This means that parking services have a positive and significant effect on community satisfaction by 43.9%.
INFLUENCE LEADERSHIP STYLE AND WORK DISCIPLINE TOWARDS WORK PERFORMANCE EMPLOYEES Aspizain Caniago; Dharliana Dharliana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.7328

Abstract

This research was conducted to determine the influence of work discipline and leadership style on employee performance. The study was conducted at PDAM Tirta Griya Nata Cirebon with a total sample of 66 respondents. The determination of respondents selected through the Probability Sampling technique with the type of sample is Random Sampling. Probability sampling is a technique that provides an equal opportunity for each element (member) of a population to be selected as a member of the sample. The data analysis method uses validity, reliability, classical assumptions, regression analysis, as well as t-tests and F- tests processed through the IBM SPSS 23 (Special Package For Statistical Science) application. The results of the study partially showed that there was a significant positive influence of leadership style and work discipline on employee performance, simultaneously there was a significant positive influence of 27.5% between the variables of leadership style and work discipline on employee performance, and the rest was influenced by 72.5% by other factors. For PDAM Tirta Griya Nata Cirebon, it is important to pay attention to the leadership style given to employees and improve employee work discipline in order to create high employee performance and have a good impact on PDAM Tirta Griya Nata Cirebon
Analysis of Organizational Structure and Integrated Coordination on Organizational Growth Aspizain Caniago
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the impact of organizational structure and integrated coordination mechanisms on organizational growth. As businesses face increasing complexity and dynamic market conditions, understanding the interplay between structural design and coordination is crucial for sustaining growth and enhancing performance. This research employs a qualitative approach, analyzing various organizational structures—including hierarchical, flat, and hybrid models—and their effectiveness in fostering operational efficiency and scalability. The study also examines how integrated coordination mechanisms, such as cross-functional teams and advanced information systems, contribute to improved resource management and responsiveness to market demands. Findings indicate that organizational structures must be adaptable to accommodate changing business environments and growth trajectories. Hierarchical structures provide control and consistency, essential for managing complex operations, while flatter structures enhance flexibility and innovation. However, a hybrid approach often offers the most significant advantages by combining the strengths of both models. Additionally, effective coordination mechanisms are pivotal in aligning cross-functional efforts, optimizing resource allocation, and facilitating communication, thus driving overall growth. The study underscores the importance of selecting the appropriate structural and coordination strategies to align with organizational goals and market conditions. It recommends adopting a hybrid organizational structure and investing in advanced coordination tools to navigate modern business challenges effectively. These insights provide a framework for organizations seeking to enhance their growth potential through strategic structural and coordination enhancements.
Co-Authors Agung Edi Rustanto Damdam Damiyana Dharliana Hardjowikarto Wuli Sudarmi