Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JURNAL LENTERA BISNIS
Absherina Zahira Sofyan
Universitas Padjadjaran
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS NEGOSIASI DALAM PROSES AKUISISI LUCASFILM LTD. OLEH THE WALT DISNEY COMPANY Absherina Zahira Sofyan; Cecep Safaatul Barkah; Nurillah Jamil Achmawati Novel
JURNAL LENTERA BISNIS Vol 11, No 1 (2022): JURNAL LENTERA BISNIS, Januari 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i1.444

Abstract

Business acquisition is one of the steps taken by the company in its business expansion strategy, as did by the Walt Disney Company by acquiring production company, Lucasfilm Ltd. In the business acquisition process, negotiation is an inherent thing and becomes one of the stages that must be carried out during the process. Therefore, good negotiation techniques and strategies need to be applied to get a profitable agreement. This study was conducted to determine the negotiation process and the strategy used by Disney in the Lucasfilm acquisition process. The method used in this research is literature study with sources derived from books, scientific articles, reports, and media publications. The results of this study indicate that in the Lucasfilm acquisition process an integrative negotiation approach was applied. Disney applies a negotiation strategy, namely by fostering trust from the opposing party and providing mutual benefits. From the negotiations, an agreement was obtained that provided value for both parties and can be concluded as mutually beneficial.Key words: Acquisition, Negotiation, Integrative Negotiation
Co-Authors Cecep Safaatul Barkah Nurillah Jamil Achmawati Novel