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All Journal JURNAL BISNIS STRATEGI JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Aplikasi Bisnis Journal of Secretary and Business Administration The International Journal of Business Review (The Jobs Review) JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Komunikasi Dan Media Journal of Business Studies and Management Review Jurnal Bisnis dan Komunikasi Digital Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis
Cecep Safaatul Barkah
Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Doctor Reisa's role as A Brand Ambassador for Dettol Azzahra, Farah Putri; Barkah, Cecep Safaatul; Chan, Arianis; Tresna, Pratami Wulan
The International Journal of Business Review (The Jobs Review) Vol 4, No 2 (2021): The International Journal of Business Review. December 2021
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v4i2.41631

Abstract

Abstract. This journal measure effectiveness Doctor Reisa’s role as Brand Ambassador for Dettol. Measurement is done with survey to consumer based on consumer behavior and also based on theory of Brand Ambassador. This research created several conclusion based on analysis to consumer of Dettol. The object of this research is Dettol, a brand name which is an antiseptic liquid disinfectant manufactured by Reckitt Benckiser, one of the most popular healthcare products in the world and Doctor Reisa, an Indonesian doctor, actress, model, and presenter, also Head of Communications for the Task Force for the Acceleration of Handling COVID-19 in Indonesia. Doctor Reisa represent a work-mom with child and a credivility source. The measurement results can be consideration for choosing the right Brand Ambassador.Keyword. brand ambassador; dettol; credibility source
Analisis Negosiasi Bisnis Perusahaan Trading dengan Pengepul Kopi Toraja (Studi Pada PT. Danapati Prakasa Sentosa) Rouddah, Khotrun Nada; Barkah, Cecep Safaatul; Novel, Nurillah Jamil Achmawati
JURNAL BISNIS STRATEGI Vol 30, No 1 (2021): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.30.1.47-53

Abstract

This research has a title, namely Analysis of Trading Company Business Negotiations with Toraja Coffee Collector (Study at PT. Danapati Prakasa Sentosa). Aims to analyze business negotiations that occur between trading companies, namely PT. Danapati Prakasa Sentosa with Toraja Coffee Collector. The research method used is descriptive analytical research method with a qualitative approach. The results of the study were found that PT. Danapati Prakasa Sentosa and Toraja Coffee Collector agree to share profits or mutually benefit. In the discussion, the stages of the negotiation process carried out between PT. Danpati Prakasa Sentosa and Toraja Coffee Collectors, namely planning, preparation, information gathering, information use, bidding process and the last is bidding closing. In addition, the chosen negotiation strategy is an integrative strategy type, with the understanding that they are both oriented to gain mutual benefits.
ANALISIS NEGOSIASI DALAM PROSES AKUISISI LUCASFILM LTD. OLEH THE WALT DISNEY COMPANY Absherina Zahira Sofyan; Cecep Safaatul Barkah; Nurillah Jamil Achmawati Novel
JURNAL LENTERA BISNIS Vol 11, No 1 (2022): JURNAL LENTERA BISNIS, Januari 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i1.444

Abstract

Business acquisition is one of the steps taken by the company in its business expansion strategy, as did by the Walt Disney Company by acquiring production company, Lucasfilm Ltd. In the business acquisition process, negotiation is an inherent thing and becomes one of the stages that must be carried out during the process. Therefore, good negotiation techniques and strategies need to be applied to get a profitable agreement. This study was conducted to determine the negotiation process and the strategy used by Disney in the Lucasfilm acquisition process. The method used in this research is literature study with sources derived from books, scientific articles, reports, and media publications. The results of this study indicate that in the Lucasfilm acquisition process an integrative negotiation approach was applied. Disney applies a negotiation strategy, namely by fostering trust from the opposing party and providing mutual benefits. From the negotiations, an agreement was obtained that provided value for both parties and can be concluded as mutually beneficial.Key words: Acquisition, Negotiation, Integrative Negotiation
Usulan Strategi Optimalisasi Akun Media Sosial Dalam Upaya Meningkatkan Reach Melalui Instagram Advertising (Studi Kasus: Humingbad Clothing) Fahri Setia; Cecep Safaatul Barkah
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 1 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i1.265

Abstract

The success of a company is not only seen from profits, but many other factors that influence it. This research is motivated by the level of reach that the company gets through social media, which can be seen by the company's way of digital promotion. This study aims to determine how to determine the right strategy in increasing the reach or reach on the Hummingbad Clothing Instagram account with descriptive qualitative methods, data collection is done by interview and also observation. The data obtained were processed using a number of methods of analysis of Sustainable Competitive Advantage (SCA), VRIO model analysis and TOWS analysis. Then the researcher analyzed Hummingbad Clothing's Instagram account with the Reach marketing matrix to propose a strategy to increase reach through advertising. The recommended suggestion is the use of Instagram Ads.
THE INFLUENCE OF EXPERIENTIAL MARKETING ON REPURCHASE INTENTION (STUDY AT MARASOE) Reynaldi Eka Putra; Pratami Wulan Tresna; Cecep Safaatul Barkah; Arianis Chan
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.489 KB) | DOI: 10.22437/jbsmr.v5i1.16079

Abstract

Marasoe is an online fashion business that sells women's products. In this era, the increasing number of fashion businesses makes Marasoe have to do experiential marketing to make a memorable experience for the consumer. A memorable experience will lead to a positive response, such as a repurchase intention. This research investigates the influence of experiential marketing on repurchase intention at Marasoe. This study uses quantitative research methods, and data gained using primary sources from questionnaires and secondary. The total sample involves 83 respondents who were selected by the purposive sampling technique. This study shows that experiential marketing has a significant influence on repurchase intention, either partially or simultaneously.
ANALYSIS THE ROLE OF NEGOTIATION AS COMMUNICATION SKILLS IN CONFLICT MANAGEMENT Reza Inayaturrahmah; Cecep Safaatul Barkah; Nurillah Jamil Achmawati Novel
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 13, No 3 (2022): December 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v13i3.14888

Abstract

Negotiation is not a new term. This negotiation is one form of communication. This negotiation becomes one of the means for both parties or more who experience disputes in an effort to achieve their respective goals. Moreover, in everyday life, there are conflicts and differences in interests that are very common. This study aims to analyze the role of negotiation as a communication skill in conflict management. This study refers to the literature review as a source of information that will then be reviewed, studied, understood, and interpreted on the data and information obtained from the reference sources used. The results of this study indicate that negotiation, especially integrative negotiation, has an essential role as a peaceful conflict resolution in conflict management, both parties can communicate directly and seek mutual agreement. Good communication skills really help the negotiation process achieve maximum results even from negotiations will be able to create good business opportunities. The important role of this negotiation is not only used in resolving business conflicts but in other aspects so that problems can be resolved wisely and fairly without harming either party.
Analisis Penerapan Komunikasi Lintas Budaya dalam Perusahaan Multinasional (Suatu Telaah Pustaka) Egar Surya; Cecep Safaatul Barkah; Iwan Sukoco; Lina Auliana
Administrasi Bisnis Indonesia Vol 2 No 2 (2022): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v2i2.1572

Abstract

Artikel ini membahas kajian mendalam mengenai komunikasi lintas budaya pada praktiknya dalam perusahaan multinasional secara konseptual. Disusun dalam rangka mencari tahu bagaimana globalisasi membuat perusahaan-perusahaan multinasional semakin banyak beroperasi di berbagai negara, dihadapkan dengan segala dinamika dan permasalahan yang ada terkait komunikasi dan transfer informasi diantara SDM perusahaan dengan latar belakang budaya beragam. Artikel ini disusun menggunakan metode kajian literatur melalui jurnal, artikel ilmiah, serta terbitan lainnya seperti berita penunjang. Diperoleh hasil bahwa konsep komunikasi lintas budaya memiliki teori dimensi, hambatan atau permasalahan, serta bahwa orang-orang yang bekerja di bawah lingkungan multinasional perlu lebih liberal dalam memahami budaya yang berbeda untuk membuat organisasi tumbuh secara global. Disimpulkan,  perusahaan multinasional dapat mengurangi masalah ini salah satunya dengan melakukan proses akulturasi, serta menerapkan berbagai kebijakan dan strategi guna menghadapi tidak hanya dinamika secara internal tim perusahaan multinasional yang multikultur, namun juga dalam tantangan menghadapi projek transnasional dan operasi bisnis global.  
Analisis Strategi Endorsement Influencer pada Brand X di Sosial Media Raissa, Nasywa Zeint; Barkah, Cecep Safaatul; Sukoco, Iwan; Novel, Nurillah Jamil Achmawati
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1860

Abstract

Penelitian ini menganalisis strategi endorsement influencer yang diterapkan oleh brand X di platform media sosial, khususnya Instagram. Brand X menggunakan influencer terkenal seperti Tasya Farasya, Abel Cantika, Rachel Vennya, dan Fadil Jaidi untuk meningkatkan kesadaran merek dan penjualan produk mereka. Studi ini mengukur efektivitas strategi endorsement dengan mengevaluasi beberapa metrik kunci, termasuk peningkatan jumlah pengikut, jumlah ulasan dan sebutan produk, serta peningkatan angka penjualan. Hasil penelitian menunjukkan bahwa pendekatan yang digunakan oleh setiap influencer memberikan dampak yang berbeda terhadap metrik evaluasi tersebut. Influencer beauty seperti Tasya Farasya dan Abel Cantika, yang memberikan ulasan mendetail dan personal, menunjukkan peningkatan signifikan dalam penjualan dan interaksi dengan produk. Di sisi lain, influencer dengan pendekatan lebih santai seperti Rachel Vennya dan Fadil Jaidi membantu memperluas jangkauan brand dan menciptakan buzz di media sosial. Kesimpulan penelitian ini menekankan pentingnya pemilihan influencer yang tepat dan evaluasi berkelanjutan untuk mengoptimalkan strategi endorsement dan mencapai tujuan pemasaran yang diinginkan
PENERAPAN 7 PILAR KOMUNIKASI BISNIS PRODUK BARENBLISS DI INDONESIA Salman, Rifa Syakira; Barkah, Cecep Safaatul; Auliana, Lina; Sukoco, Iwan
Jurnal Ekonomi Manajemen Vol 8, No 2 (2022): November 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v8i2.5188

Abstract

The presence of Barenbliss in Indonesia was accompanied by the increasing popularity of K-beauty which became the K-wave phenomenon, this is also influenced by the existence of K-pop and K-drama which are favorites by most Indonesian people. So Barenbliss products gained popularity in a short time. The recognition of Barenbliss among people who love beauty products cannot be separated from the business communication strategy used by the company.The focus of this research is to reveal how the 7 pillars of business communication strategies are used by Barenbliss to increase brand awarenes. Qualitative research method is the method used in this study, and observation is the data collection technique used in the study. The results of this study are that Barenbliss has carried out a business communication strategy well, it can be seen from the speed with which products gain popularity and some products become favorite products on one of the largest online shopping platforms in Indonesia, and also become the choice of several women based on beautynesian data, but BNB products still require publications to reach all levels of society, especially women. 
Omset Meningkat 1500% : Viral Marketing Melalui Trend Cookie Bomb Challenge Sebagai Gaya Komunikasi Pemasaran Luqia Nurintan, Cherilda; Cecep Safaatul Barkah; Nurillah Jamil Achmawati Novel; Iwan Sukoco
Jurnal Bisnis dan Komunikasi Digital Vol. 1 No. 4 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v1i4.2955

Abstract

Pesatnya angka pertumbuhan pengguna sosial media membuka peluang munculnya alternatif baru dalam cara memasarkan produk dengan menggunakan jaringan internet yang biasa juga disebut sebagai digital marketing. Pengenalan merek dan kepercayaan pelanggan dapat ditingkatkan melalui penggunaan media sosial, yang juga membantu memperkuat ikatan antara bisnis dan pelanggan mereka. Semakin banyak, bisnis menggunakan strategi pemasaran viral, termasuk oleh salah satu brand yang bergerak di bidang dessert yaitu brand x yang baru saja meluncurkan produk baru bernama cookie bomb. Brand x berfokus untuk membuat konten yang membuat audiens tertarik untuk membeli produk serta berhasil memancing konsumen membagikan konten terkait pengalamannya dengan produk cookie bomb dengan mengadakan trend cookie bomb challenge. Penelitian ini bertujuan untuk mengkaji dan mendeskripsikan pendekatan viral marketing yang diterapkan oleh brand dessert di media sosial, khususnya TikTok. Ini juga menggunakan metode ini untuk menjelaskan bagaimana komunikasi pemasaran dapat memperoleh manfaat dari pemasaran viral. Studi kasus digunakan untuk melakukan penelitian kualitatif deskriptif. Informasi dikumpulkan melalui pengamatan yang cermat. Menurut temuan penelitian, ada beberapa komponen kunci untuk kampanye pemasaran viral yang sukses, yaitu kualitas konten yang diunggah, waktu unggah, kolaborasi, membangun hubungan baik dengan audiens, serta mendorong konsumen untuk membagikan pengalamannya melalui konten TikTok.
Co-Authors Absherina Zahira Sofyan Arianis Chan Azzahra, Farah Putri darojat, rafan Egar Surya Fahri Setia Fitriana Albertina Hazar Kusmayanti, Hazar Iwan Sukoco Lina Auliana Luqia Nurintan, Cherilda Nurillah Jamil Achmawati Novel Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Raissa, Nasywa Zeint Reynaldi Eka Putra Reza Inayaturrahmah Rouddah, Khotrun Nada Safitri, Erlin Salman, Rifa Syakira