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All Journal JURNAL BISNIS STRATEGI JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Aplikasi Bisnis Journal of Secretary and Business Administration The International Journal of Business Review (The Jobs Review) JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Ilmu Komunikasi Dan Media Journal of Business Studies and Management Review Jurnal Bisnis dan Komunikasi Digital Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis Jurnal Sekretaris & Administrasi Bisnis
Cecep Safaatul Barkah
Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Doctor Reisa's role as A Brand Ambassador for Dettol Azzahra, Farah Putri; Barkah, Cecep Safaatul; Chan, Arianis; Tresna, Pratami Wulan
The International Journal of Business Review (The Jobs Review) Vol 4, No 2 (2021): The International Journal of Business Review. December 2021
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v4i2.41631

Abstract

Abstract. This journal measure effectiveness Doctor Reisa’s role as Brand Ambassador for Dettol. Measurement is done with survey to consumer based on consumer behavior and also based on theory of Brand Ambassador. This research created several conclusion based on analysis to consumer of Dettol. The object of this research is Dettol, a brand name which is an antiseptic liquid disinfectant manufactured by Reckitt Benckiser, one of the most popular healthcare products in the world and Doctor Reisa, an Indonesian doctor, actress, model, and presenter, also Head of Communications for the Task Force for the Acceleration of Handling COVID-19 in Indonesia. Doctor Reisa represent a work-mom with child and a credivility source. The measurement results can be consideration for choosing the right Brand Ambassador.Keyword. brand ambassador; dettol; credibility source
Analisis Negosiasi Bisnis Perusahaan Trading dengan Pengepul Kopi Toraja (Studi Pada PT. Danapati Prakasa Sentosa) Rouddah, Khotrun Nada; Barkah, Cecep Safaatul; Novel, Nurillah Jamil Achmawati
JURNAL BISNIS STRATEGI Vol 30, No 1 (2021): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.30.1.47-53

Abstract

This research has a title, namely Analysis of Trading Company Business Negotiations with Toraja Coffee Collector (Study at PT. Danapati Prakasa Sentosa). Aims to analyze business negotiations that occur between trading companies, namely PT. Danapati Prakasa Sentosa with Toraja Coffee Collector. The research method used is descriptive analytical research method with a qualitative approach. The results of the study were found that PT. Danapati Prakasa Sentosa and Toraja Coffee Collector agree to share profits or mutually benefit. In the discussion, the stages of the negotiation process carried out between PT. Danpati Prakasa Sentosa and Toraja Coffee Collectors, namely planning, preparation, information gathering, information use, bidding process and the last is bidding closing. In addition, the chosen negotiation strategy is an integrative strategy type, with the understanding that they are both oriented to gain mutual benefits.
ANALISIS NEGOSIASI DALAM PROSES AKUISISI LUCASFILM LTD. OLEH THE WALT DISNEY COMPANY Absherina Zahira Sofyan; Cecep Safaatul Barkah; Nurillah Jamil Achmawati Novel
JURNAL LENTERA BISNIS Vol 11, No 1 (2022): JURNAL LENTERA BISNIS, Januari 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i1.444

Abstract

Business acquisition is one of the steps taken by the company in its business expansion strategy, as did by the Walt Disney Company by acquiring production company, Lucasfilm Ltd. In the business acquisition process, negotiation is an inherent thing and becomes one of the stages that must be carried out during the process. Therefore, good negotiation techniques and strategies need to be applied to get a profitable agreement. This study was conducted to determine the negotiation process and the strategy used by Disney in the Lucasfilm acquisition process. The method used in this research is literature study with sources derived from books, scientific articles, reports, and media publications. The results of this study indicate that in the Lucasfilm acquisition process an integrative negotiation approach was applied. Disney applies a negotiation strategy, namely by fostering trust from the opposing party and providing mutual benefits. From the negotiations, an agreement was obtained that provided value for both parties and can be concluded as mutually beneficial.Key words: Acquisition, Negotiation, Integrative Negotiation
Usulan Strategi Optimalisasi Akun Media Sosial Dalam Upaya Meningkatkan Reach Melalui Instagram Advertising (Studi Kasus: Humingbad Clothing) Fahri Setia; Cecep Safaatul Barkah
Jurnal Sekretaris dan Administrasi Bisnis Vol 6 No 1 (2022): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : Akademi Sekretari Manajemen Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v6i1.265

Abstract

The success of a company is not only seen from profits, but many other factors that influence it. This research is motivated by the level of reach that the company gets through social media, which can be seen by the company's way of digital promotion. This study aims to determine how to determine the right strategy in increasing the reach or reach on the Hummingbad Clothing Instagram account with descriptive qualitative methods, data collection is done by interview and also observation. The data obtained were processed using a number of methods of analysis of Sustainable Competitive Advantage (SCA), VRIO model analysis and TOWS analysis. Then the researcher analyzed Hummingbad Clothing's Instagram account with the Reach marketing matrix to propose a strategy to increase reach through advertising. The recommended suggestion is the use of Instagram Ads.
THE INFLUENCE OF EXPERIENTIAL MARKETING ON REPURCHASE INTENTION (STUDY AT MARASOE) Reynaldi Eka Putra; Pratami Wulan Tresna; Cecep Safaatul Barkah; Arianis Chan
Journal of Business Studies and Management Review Vol. 5 No. 1 (2021): JBSMR, Vol. 5 No.1, December 2021
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (419.489 KB) | DOI: 10.22437/jbsmr.v5i1.16079

Abstract

Marasoe is an online fashion business that sells women's products. In this era, the increasing number of fashion businesses makes Marasoe have to do experiential marketing to make a memorable experience for the consumer. A memorable experience will lead to a positive response, such as a repurchase intention. This research investigates the influence of experiential marketing on repurchase intention at Marasoe. This study uses quantitative research methods, and data gained using primary sources from questionnaires and secondary. The total sample involves 83 respondents who were selected by the purposive sampling technique. This study shows that experiential marketing has a significant influence on repurchase intention, either partially or simultaneously.
ANALYSIS THE ROLE OF NEGOTIATION AS COMMUNICATION SKILLS IN CONFLICT MANAGEMENT Reza Inayaturrahmah; Cecep Safaatul Barkah; Nurillah Jamil Achmawati Novel
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 13, No 3 (2022): December 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v13i3.14888

Abstract

Negotiation is not a new term. This negotiation is one form of communication. This negotiation becomes one of the means for both parties or more who experience disputes in an effort to achieve their respective goals. Moreover, in everyday life, there are conflicts and differences in interests that are very common. This study aims to analyze the role of negotiation as a communication skill in conflict management. This study refers to the literature review as a source of information that will then be reviewed, studied, understood, and interpreted on the data and information obtained from the reference sources used. The results of this study indicate that negotiation, especially integrative negotiation, has an essential role as a peaceful conflict resolution in conflict management, both parties can communicate directly and seek mutual agreement. Good communication skills really help the negotiation process achieve maximum results even from negotiations will be able to create good business opportunities. The important role of this negotiation is not only used in resolving business conflicts but in other aspects so that problems can be resolved wisely and fairly without harming either party.
Customer Relationship Management to Maximize Return on Marketing Investment : A Case Study in Pangripta Consulting Nisa Nurrofiah; Cecep Safaatul Barkah; Tetty Herawati; Lina Auliana
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 4 No. 3 (2023): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v4i3.1365

Abstract

Economic conditions and a stabilizing business world present an opportunity for Pangripta Consulting, as many businesses need consulting services to help them adapt and face new challenges and competition. This study aims to identify strategies that companies can implement to optimize the return on their marketing investments. The study used a qualitative approach using primary data from interviews with Pangripta Consulting and secondary data from the company's historical data. The proposed strategy is based on the company's internal and external analysis using SWOT analysis. The results of this research are presented in the form of marketing strategies suggested through the implementation of customer relationship management programs.
Usulan Strategi Pemanfaatan Brand Ambassador Untuk Meningkatkan Brand Awareness Rabbani Nadhirah Fahrani; Cecep Safaatul Barkah; Tetty Herawati; Lina Aulina
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i1.26900

Abstract

This study aims to look at the condition of the company's business environment by using SWOT analysis to formulate the right strategy to increase Rabbani's brand awareness. Qualitative research with the case study method is the type of research used. From the analysis results, it is known that the company is in quadrant one, which indicates that it needs a growth strategy. One way to be done is to increase brand awareness through brand ambassadors. Brand ambassadors aim to increase brand awareness and drive sales. The selection of brand ambassadors can be determined by considering the characteristics of brand ambassadors, namely transference, congruence, credibility, attractiveness, and strength.
Analisis Penerapan Komunikasi Lintas Budaya dalam Perusahaan Multinasional (Suatu Telaah Pustaka) Egar Surya; Cecep Safaatul Barkah; Iwan Sukoco; Lina Auliana
Administrasi Bisnis Indonesia Vol 2 No 2 (2022): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v2i2.1572

Abstract

Artikel ini membahas kajian mendalam mengenai komunikasi lintas budaya pada praktiknya dalam perusahaan multinasional secara konseptual. Disusun dalam rangka mencari tahu bagaimana globalisasi membuat perusahaan-perusahaan multinasional semakin banyak beroperasi di berbagai negara, dihadapkan dengan segala dinamika dan permasalahan yang ada terkait komunikasi dan transfer informasi diantara SDM perusahaan dengan latar belakang budaya beragam. Artikel ini disusun menggunakan metode kajian literatur melalui jurnal, artikel ilmiah, serta terbitan lainnya seperti berita penunjang. Diperoleh hasil bahwa konsep komunikasi lintas budaya memiliki teori dimensi, hambatan atau permasalahan, serta bahwa orang-orang yang bekerja di bawah lingkungan multinasional perlu lebih liberal dalam memahami budaya yang berbeda untuk membuat organisasi tumbuh secara global. Disimpulkan,  perusahaan multinasional dapat mengurangi masalah ini salah satunya dengan melakukan proses akulturasi, serta menerapkan berbagai kebijakan dan strategi guna menghadapi tidak hanya dinamika secara internal tim perusahaan multinasional yang multikultur, namun juga dalam tantangan menghadapi projek transnasional dan operasi bisnis global.  
Analisis Strategi Endorsement Influencer pada Brand X di Sosial Media Raissa, Nasywa Zeint; Barkah, Cecep Safaatul; Sukoco, Iwan; Novel, Nurillah Jamil Achmawati
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1860

Abstract

Penelitian ini menganalisis strategi endorsement influencer yang diterapkan oleh brand X di platform media sosial, khususnya Instagram. Brand X menggunakan influencer terkenal seperti Tasya Farasya, Abel Cantika, Rachel Vennya, dan Fadil Jaidi untuk meningkatkan kesadaran merek dan penjualan produk mereka. Studi ini mengukur efektivitas strategi endorsement dengan mengevaluasi beberapa metrik kunci, termasuk peningkatan jumlah pengikut, jumlah ulasan dan sebutan produk, serta peningkatan angka penjualan. Hasil penelitian menunjukkan bahwa pendekatan yang digunakan oleh setiap influencer memberikan dampak yang berbeda terhadap metrik evaluasi tersebut. Influencer beauty seperti Tasya Farasya dan Abel Cantika, yang memberikan ulasan mendetail dan personal, menunjukkan peningkatan signifikan dalam penjualan dan interaksi dengan produk. Di sisi lain, influencer dengan pendekatan lebih santai seperti Rachel Vennya dan Fadil Jaidi membantu memperluas jangkauan brand dan menciptakan buzz di media sosial. Kesimpulan penelitian ini menekankan pentingnya pemilihan influencer yang tepat dan evaluasi berkelanjutan untuk mengoptimalkan strategi endorsement dan mencapai tujuan pemasaran yang diinginkan
Co-Authors Absherina Zahira Sofyan Arianis Chan Azzahra, Farah Putri darojat, rafan Egar Surya Fahri Setia Fitriana Albertina Hazar Kusmayanti, Hazar Iwan Sukoco Lina Auliana Lina Aulina Luqia Nurintan, Cherilda Nadhirah Fahrani Nisa Nurrofiah Nurillah Jamil Achmawati Novel Pratami Wulan Tresna, Pratami Wulan Raissa, Nasywa Zeint Reynaldi Eka Putra Reza Inayaturrahmah Rouddah, Khotrun Nada Safitri, Erlin Salman, Rifa Syakira Tetty Herawati Tetty Herawati