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Rohmad Fadli
Magister Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Bengkulu
Religion Humanities Social Sciences

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Strategi Humas Perguruan Tinggi dalam Membangun Reputasi: Studi Alih Status IAIN Bengkulu menjadi UIN Fatmawati Sukarno Bengkulu Rohmad Fadli; Gushevinalti Gushevinalti; Mas Agus Firmansyah
JURNAL ILMIAH SYI'AR Vol 21, No 1 (2021): Juni 2021
Publisher : Institut Agama Islam Negeri Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/syr.v21i1.4234

Abstract

This study aims to determine the public relations branding strategy in the case of the transfer of status from the Bengkulu State Islamic Institute (IAIN Bengkulu) to the State Islamic University of Fatmawati Sukarno Bengkulu (UIN Bengkulu). We use qualitative data that produces data in the form of written or spoken words from people and observed behaviour. The selection of informants in this study used purposive sampling, which is to determine information with certain considerations that can provide maximum data. The results of the study stated that the public relations strategy in an effort to brand higher education followed the vision, mission and goals of the university, including the transfer of status from IAIN Bengkulu to UIN Bengkulu. The branding strategy that has been carried out is the use of appropriate technology. Public relations publicity is a strategy carried out by the public relations, publication and documentation subdivision of IAIN Bengkulu in building a reputation. The strategy in building reputation is carried out by presenting information on activities and advantages through the official media of IAIN Bengkulu and media that disseminate with IAIN Bengkulu in spreading the news to the public.
Co-Authors Gushevinalti Gushevinalti Mas Agus Firmansyah