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All Journal Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Jurnal ASPIKOM Pendas : Jurnah Ilmiah Pendidikan Dasar Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Ilmiah Syi'ar Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Al-Idzaah : Jurnal Dakwah dan Komunikasi JOISCOM (Journal Of Islamic Communications) Jurnal Ilmu Komunikasi Andalan Jurnal Kaganga : Jurnal Ilmiah Sosial dan Humaniora Dikdimas : Jurnal Pengabdian Kepada Masyarakat IJOEM: Indonesian Journal of Elearning and Multimedia Aktual : Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Teknologi Informasi dan Komunikasi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Ragam Pengabdian
Gushevinalti, Gushevinalti
Universitas Bengkulu, Bengkulu, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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STRATEGI KOMUNIKASI PARIWISATA KOTA BENGKULU: Studi Unique Selling Proposition Program Visit 2020 Wonderful Bengkulu Ningrum, Dyaloka Puspita; Adhrianti, Lisa; Gushevinalti, Gushevinalti
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 8, No 1 (2018): February - July 2018
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v8i1.1811

Abstract

This study aims to determine the communication strategy of the Unique Selling Proposition (USP) of Bengkulu city tourism for the Visit 2020 Wonderful Bengkulu program based on promotional mix theory which includes advertising, sales promotion, personal selling and public relations. Using a qualitative-interpretive approach, we collected data in the field through in-depth interviews with 9 informants, participant observation, and other document records. The results show that in promoting, ads have not highlighted the uniqueness of tourism potential and media placement of ads that are not distributed in all airlines. On the other hand, Bengkulu City tourism is also relatively promoted only privately and accidently, for example due to official visits by officials. Regarding the public relations strategy, we found inconsistencies between reality in tourism objects and the proclaimed regional government program. Based on these findings, we suggest a more strategic effort to maximize preparations to welcome the Visit 2020 Wonderful Bengkulu. To cite this article (7th APA style):Ningrum, D. P., Adhrianti, L. & Gushevinalti (2018). Strategi Komunikasi Pariwisata Kota Bengkulu: Studi Unique Proposition Program Visit 2020 Wonderful Bengkulu [The Tourism Communication Strategy of Bengkulu City].  Journal Communication Spectrum, 8(1), 45-55. http://dx.doi.org/10.36782/jcs.v8i1.1811
Media Habit dan Interpretasi Anak Usia Dini Kota Bengkulu tentang Tayangan Media Mrs Gushevinalti; Susri Adeni; Lely Arrianie
Jurnal Komunikasi Vol. 8 No. 2 (2014): Volume 8, Nomor 2, April 2014
Publisher : Program Studi Ilmu Komunikasi

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Abstract

Generally, the message from television is not separated for the television viewers; it means that anyone can watch television programs. Children without any parental supervision can have a habit of consuming media where those television programs are not addressed to their age. This study aims to assess media habits or television viewing habits and media consumption patterns conducted by early childhood in the city of Bengkulu; the other goal is to decipher the meaning of the impressions of early childhood about the for children television shows as well as the shows for adults. This study is a qualitative study and conducted in early childhood or kindergarten students at TK Intan Insani dan PAUD Haqiqi in the city of Bengkulu. The main method of data collection is in-depth interviews and observation. Results reveal that media habits or television viewing habits and media consumption patterns conducted by early childhood in the city of Bengkulu is very high. The watching time for children is mostly 3 to 5 hours per a day. The term dating, falling in love, lover is a term that is understood through songs and sinetron or adult movies they watch. The interpretation of the child regarding special program in this study is illustrated naturally.
LITERASI DIGITAL INFODEMIC PADA MASYARAKAT WILAYAH RURAL, RURAL-URBAN, URBAN DI PROVINSI BENGKULU Gushevinalti Gushevinalti; Indra Cahyadinata; Maria Eka Patri Yulianti
Jurnal Penelitian Komunikasi dan Pembangunan Vol 22, No 2 (2021): Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan)
Publisher : Institution: Ministry of Communication and Information Technology of Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31346/jpikom.v22i2.3624

Abstract

Penelitian ini bertujuan untuk memetakan literasi digital masyarakat Bengkulu dalam menyikapi infodemic tentang Covid-19, yang yang berdasarkan kompetensi personal dan kompetensi sosial. Penelitian ini dilakukan pada 3 wilayah yang merepresentasikan masyarakat provinsi Bengkulu yaitu Wilayah Rural Kabupaten Mukomuko, wilayah Rural-Urban Kabupaten Bengkulu Utara, dan wilayah Urban Kota Bengkulu. Penelitian ini menggunakan pendekatan mix methode, dengan kuesioner sebagai instrument utama. Analisis data dilakukan dengan analisa literasi digital menurut standar European Commission, dengan  jumlah responden sebanyak 233 orang. Hasil penelitian menujukkan bahwa literasi digital pengguna internet dalam mengakses informasi Covid-19 dalam kategori medium. Kompetensi personal dalam kategori medium sebesar 55% terdiri dari kemampuan menggunakan perangkat untuk mengakses internet, mampu mencari informasi tentang Covid 19, masyarakat mampu memilih informasi yang sesuai dengan kebutuhannya. Nilai Kompetensi sosial 42% diperoleh dari kemampuan masyarakat membagi informasi setelah mengetahui kebenaran informasi tentang Covid-19 serta memiliki aktivitas dalam komunitas online untuk bertukar informasi.
Strategi Humas Perguruan Tinggi dalam Membangun Reputasi: Studi Alih Status IAIN Bengkulu menjadi UIN Fatmawati Sukarno Bengkulu Rohmad Fadli; Gushevinalti Gushevinalti; Mas Agus Firmansyah
JURNAL ILMIAH SYI'AR Vol 21, No 1 (2021): Juni 2021
Publisher : Institut Agama Islam Negeri Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/syr.v21i1.4234

Abstract

This study aims to determine the public relations branding strategy in the case of the transfer of status from the Bengkulu State Islamic Institute (IAIN Bengkulu) to the State Islamic University of Fatmawati Sukarno Bengkulu (UIN Bengkulu). We use qualitative data that produces data in the form of written or spoken words from people and observed behaviour. The selection of informants in this study used purposive sampling, which is to determine information with certain considerations that can provide maximum data. The results of the study stated that the public relations strategy in an effort to brand higher education followed the vision, mission and goals of the university, including the transfer of status from IAIN Bengkulu to UIN Bengkulu. The branding strategy that has been carried out is the use of appropriate technology. Public relations publicity is a strategy carried out by the public relations, publication and documentation subdivision of IAIN Bengkulu in building a reputation. The strategy in building reputation is carried out by presenting information on activities and advantages through the official media of IAIN Bengkulu and media that disseminate with IAIN Bengkulu in spreading the news to the public.
TRANSFORMASI KARAKTERISTIK KOMUNIKASI DI ERA KONVERGENSI MEDIA Gushevinalti Gushevinalti; Panji Suminar; Heri Sunaryanto
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 6, No 01 (2020): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v6i01.2069

Abstract

ABSTRACT The development of communication technology has caused a shift or change in the concept of communication in particular the characteristics of mass communication. This study aims to find changes about the characteristics of mass communication in the current era of media convergence. In addition, to describe new forms of media that can be categorized into mass communication. The research method uses a qualitative approach to data collection techniques through document studies and literature review and interviews in mass communication courses. The informants of this study were lecturers of mass communication courses at the Bachelor of Communication Studies and Journalism FISIP S1 University of Bengkulu, as well as two groups of students who explained the characteristics of mass communication. The results showed that the development of communication technology at this time had contributed thoughts in the discussion about the transformation of the characteristics of mass media communication from conventional to digital. New forms of media that can be categorized based on these characteristics are online media, such as print media that have been changed by online systems, digital television and radio streaming. The characteristics of the mass media in some literatures have changed in one direction or have been interactive. Keywords; transformation, mass communication, convergence, new media, characteristics ABSTRAK Perkembangan teknologi komunikasi telah menyebabkan pergeseran atau perubahan dalam konsep komunikasi khususnya karakteristik komunikasi massa. Penelitian ini bertujuan untuk menemukan perubahan tentang karakteristik komunikasi massa di era konvergensi media sekarang ini. Selain itu, untuk mendeskripsikan bentuk media baru yang dapat dikategori kedalam komunikasi massa. Metode penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui studi dokumen dan kajian literatur dan wawancara pada matakuliah komunikasi massa. Informan penelitian ini adalah dosen pengasuh matakuliah komunikasi massa di prodi S1 Ilmu Komunikasi dan S1 Jurnalistik FISIP Universitas Bengkulu, serta dua kelompok mahasiswa yang memaparkan tentang karakteristik komunikasi massa. Hasil penelitian menunjukkan bahwa perkembangan teknologi komunikasi saat ini telah memberikan kontribusi pemikiran pada pembahasan mengenai transformasi karakteristik komunikasi media massa dari yang konvensional menuju digital. Bentuk media baru yang dapat dikategorikan berdasarkan karakteristik tersebut yaitu media online, seperti media cetak yang dirubah dengan sistem online, televisi digital dan radio streaming. Karakteristik media massa dalam beberapa literature menjadi berubah kakteristiknya tidak satu arah lagi atau sudah interaktif. Kata kunci; transformasi, komunikasi massa, konvergensi, media baru, karakteristik
ANALISIS PRODUKSI PROGRAM BELAJAR HOMESCHOOLING BAGI SISWA SMP SE-KOTA BENGKULU MELALUI BENGKULU EKSPRESS TELEVISI (BETV) PADA MASA PANDEMI COVID-19 Qhana Alfiah; Gushevinalti Gushevinalti; Mas Agus Firmansyah
AL-IDZA'AH: Jurnal Dakwah dan Komunikasi Vol 3 No 2 (2021): Dakwah dan Komunikasi
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (243.14 KB)

Abstract

Penelitian ini bertujuan menjelaskan pentingnya mengetahui proses produksi program belajar homeschooling siswa SMP se-Kota Bengkulu pada masa pandemi covid-19 serta hambatan dalam penyampaian pesannya. Penelitian ini dilakukan dengan menggunakan metode deskriptif kualitatif. Pemilihan informan dilakukan dengan menggunakan teknik purposive sampling (sampel bertujuan). Data dikumpulkan dengan menggunakan observasi partisipan, wawancara terstruktur dan tidak terstruktur serta dokumentasi. Data yang terkumpul kemudian ditelaah dengan menggunakan teknik triangulasi sumber untuk memastikan keabsahannya. Data tersebut kemudian dianalisis dengan teori manajemen produksi televisi yang diperkenalkan oleh Gerald Millerson dan teori hambatan komunikasi massa menurut Abdul Halik. Penelitian ini menyimpulkan bahwa produksi program acara di televisi melewati beberapa tahapan, sebelum program tersebut tayang. Dan dalam program homeschooling ini tahapan-tahapan yang dilalui sebelum tayang secara langsung adalah seperti tahap pra produksi, produksi dan pasca produksi. Terdapat beberapa hambatan yang dialami host atau guru yang bertugas sebagai komunikator. Seperti, kecemasan saat berbicara didepan kamera, salah pengucapan kata, bahasa yang harus baik, pemilihan diksi harus tepat, artikulasi serta masalah wardrobe, dan termasuk juga hambatan mekanis yang dapat mengganggu berlangsungnya program homeschooling.
IbM LITERASI MEDIA DI BENGKULU Mona Ardina; Gushevinalti Gushevinalti; Bustanuddin Lubis
DHARMA RAFLESIA Vol 13, No 2 (2015): DESEMBER
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/dr.v13i2.4241

Abstract

Literacy on children in Bengkulu is still relatively low. This aspect is feared to have negative impact on children as young generation who frequently become the media consumer. While children's access to the media is very broad. At this activity, the partners are Islamic Kindergarten of Baitul Izzah and Dellia Creative School. In the first activity, the children/students are introduced to media literacy through simulations by showing them TV serials, commercials, and adult songs as well as fun education games. While besides the school components which are children/students and teacher, this activity also invites parents to recognize media literacy through training and simulation. Outcomes and targets of this activity synergically with methods for implementing media literacy activities that result in increased teacher competence in understanding media literacy and the implementation of media literacy in the curriculum of Kindergarten/Early Childhood Education. This activity is carried out by administering workshop for teachers while the parents are given training and simulation about media literacy. The main part is the children's understanding of the negative effects of media for children can be improved through several simulations and games with fun education based. Implementation of media literacy in Kindergarten/Early Childhood Education is conducted with the assistance by the implementation team until the teacher can independently apply the activities by themselves in learning process at school. The end result of this activity is Media Literacy handbook that can be used by teachers and parents. Keywords: Media Literacy, Teachers, Parents, Children, Simulation. 
LITERASI DIGITAL TENAGA PENGAJAR SMP-SMA DI KOTA BENGKULU TENTANG DISINFODEMI Rike Indriani; Gushevinalti Gushevinalti
JOISCOM (Journal of Islamic Communication) Vol. 3 No. 1 (2022): JOISCOM (Journal Of Islamic Communication)
Publisher : Fakultas Agama Islam Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.779 KB) | DOI: 10.36085/joiscom.v3i1.3316

Abstract

Salah satu persoalan yang meresahkan adalah munculnya infodemi yang dianggap WHO sama berbahayanya dengan pandemi. Infodemi adalah keberlimpahan informasi terkait pandemi yang justru menimbulkan berbagai bentuk kekacauan informasi seperti misinformasi, disinformasi, dan malinformasi. Tenaga pengajar atau Guru, adalah bagian dari dunia akademis yang memilki peranan penting dalam menyampaikan pesan dan informasi. sangatlah penting bagi tenaga pengajar (guru) untuk memiliki Literasi digital yang valid dan beragam untuk menghindarkan guru dari bagian yang ikut menyebarkan misinformasi mengenai covid 19 ini. Tujuan dari penelitian ini adalah untuk mengetahui Sikap Tenaga Pengajar (Guru) tingkat SMP dan SMA di Kota Bengkulu dalam menghadapi gempuran informasi pandemi covid 1 serta bekal literasi digital para guru dalam menghadapi disinfodemi yang beredar. Metode pengkajian yang digunakan dalam penelitian ini adalah pendekatan kualitatif. Sedangkan tipe penelitian ini menggunakan tipe deskriptif kualitatif. Lokasi penelitian dilakukan di Kota Bengkulu dengan subjek penelitian adalah para guru SMP dan SMA di Lingkungan Kota Bengkulu dengan informan berjumlah 13 orang. Data dikumpulkan melalui dua cara yaitu wawancara mendalam terhadap subjek penelitian dan pengisian formulir survey dari google form. Hasil penelitian menunjukkan bahwa para guru tingkat SMP dan SMA di Kota Bengkulu, sudah memiliki kesadaran akan pentingnya Literasi Digital dan sudah melakukan Cek Ulang kebenaran infromasi yang diterima mengenai pandemi covid 19 melalui media digital online maupun berkonsultasi langsung dengan tenaga kesehatan yang ada di sekitarnya. Mereka juga secara aktif menjadi penyaring bagi lingkungan keluarganya atas berita yang tersebar yang beum tentu kebenarannya Kata Kunci : Infodemi, literasi digital, Tenaga pengajar, Guru
Pengawasan Partisipatif Sebagai Upaya Menciptakan Siaran Sehat dan Berkualitas Di Provinsi Bengkulu Fonika Fonika; Gushevinalti Gushevinalti; Lisa Adhrianti
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. 2 (2021): Vol 4. No. 2 (2021)
Publisher : Universitas Majalengka

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Abstract

This research is entitled "Participatory Monitoring as an Effort to Create Healthy and Quality Broadcasts in Bengkulu Province". The purpose of this study is to understand the concept of participatory monitoring of broadcast content by the public, both on television and radio. Furthermore, participatory supervision will encourage the public to participate in determining healthy and quality broadcast content. A qualitative approach with a descriptive method is used as a reference for writing articles, because the data studied are in the form of social realities. The results of the study indicate that in controlling the content of state television and radio broadcasts, independent state institutions have been established at the Center and the Regions, namely KPI and KPID. The number of KPID commissioners is limited to only 7 (seven) people assisted by limited staff and monitoring staff with their main tupoksi. Not to mention that broadcasting institutions spread throughout Bengkulu Province are still monitored manually, have not used streaming technology and the majority of broadcasting institutions have not adapted to technological changes in the current digitalization era. Broadcasting institutions have not yet carried out media convergence that can be accessed on various new media platforms quickly. So this condition certainly requires the participation of the community as participatory supervision to become an extension of the eyes and ears of the Bengkulu KPID. Strengthening media literacy for audiences is a necessity, so that audiences have the competence to be able to understand which broadcast content is good and which is not. If the audience already has the competence to receive information or known as media literacy and in the end they will be empowered in front of the media.
ANALISIS DAYA TARIK IKLAN POP-UP YOUTUBE DI KALANGAN MAHASISWA Pratama, Devin Rizky; Gushevinalti, .
Jurnal Kaganga: Jurnal Ilmiah Sosial dan Humaniora Vol. 5 No. 1 (2021)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jkaganga.5.1.39-48

Abstract

Pendekatan penelitian ini adalah pendekatan kualitatif yang bersifat deksriptif. Proses pengumpulan data dilakukan dengan wawancara, observasi yang sudah dituliskan dalam catatan lapangan, dokumen pribadi, dokumen resmi, gambar foto dan sebagainya. Uji keabsahan data menggunakan teknik triangulasi data, dengan cara memeriksa data yang telah diperoleh melalui beberapa sumber. Teori yang dipakai dalam penelitian ini menggunakan teori AIDDA (Attention, Interest, Desire, Decision, Action) oleh Wilbur Schramm. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis daya tarik iklan pop-up dalam kalangan mahasiswa. Ketertarikan untuk menonton iklan pop-up muncul ketika iklan yang tayang memiliki unsur – unsur yang dapat menangkap perhatian dari mahasiswa. Hasil penelitian menunjukkan bahwa setelah iklan tersebut berhasil mendapatkan perhatian, maka secara otomatis mahasiswa memiliki ketertarikan terhadap apa yang diiklankan lalu melanjutkan tahapan selanjutnya seperti menunjukkan keinginan, membuat keputusan, lalu melakukan tindakan.
Co-Authors Ade Irawati Adeni, Susri Adityo Pratikno Ramadhan Agus, Mas Arrianie, Lely Azahar Kasim Besten Saputra Bustanuddin Lubis Dyaloka Puspita Ningrum Eko Risdianto Fonika Fonika Fonika Funny Farady Coastera Heri Sunaryanto Indra Cahyadinata Juli Simon Macariola Lathifatul Ainy Lisa Adhrianti Maria Eka Patri Yulianti Marlina, Neneng Cucu Mas Agus Firmansyah Messy Elvina Mona Ardina Muhammad Fiqih Rizqi Chandra Nazwa Iqrami Sakinah Neneng Cucu Marlina Neneng Cucu Marlina Nurlianti Muzni Nurul Renaningtias Oka Ridiansyah Pratama, Devin Rizky Pratiwi, Fitriyanti Putra, Ega Harlino Qhana Alfiah Resqa Suci Pratama Rike Indriani Rohmad Fadli Saputra, Besten Sari, Septi Puspa Sinaga, Anugrah Sinaga, Ina Julyartha Sm Farooque Sonde Martadereja Suharto, Sugeng Suminar, Panji Teddy Surya Rahmadi Verani Indiarma Wahyu Widiastuti Yudisiani Yuni, Yuni Puspita Sari