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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Dewi Muti’ah
Universitas Trunojoyo Madura
Agriculture, Biological Sciences & Forestry

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MODEL KEMITRAAN PADA UMKM JAMU TRADISIONAL MADURA MELALUI PENDEKATAN ANALYTICAL HIERARCHY PROCESS Yanuba Cahya Ramadhanti; Resti Prastika Destiarni; Dewi Muti’ah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 1 (2022): Januari 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i1.6905

Abstract

Pamekasan Regency is one of the areas on the island of Madura which has potential in the field of production and development of traditional herbal medicine. However, until now, the existence of traditional herbal medicine SMEs in Pamekasan has been carried out individually and developed according to natural selection and there has not been a partnership that accommodates it. The purpose of this study is to analyze the appropriate partnership model for traditional Madura herbal medicine SMEs in Pamekasan Regency. The method used in this research is the Analytical Hierarchy Process (AHP). The results showed that the traditional herbal medicine SMEs in Pamekasan Regency were entirely micro-scale businesses. Most of the traditional herbal medicine MSME players stated that they did not have a partnership. The results of the AHP analysis show that the traditional herbal medicine partnership model in Pamekasan can be formed through financial criteria with a weight of 0.498 and alternative capital criteria with a weight of 0.394. However, other criteria in the hierarchy also need to be considered in developing a partnership model for traditional herbal medicine SMEs in order to adapt to the conditions of traditional herbal medicine SMEs in Pamekasan.
STRATEGI PENGEMBANGAN BISNIS UMKM JAMU TRADISIONAL MADURA MELALUI PENDEKATAN ANALISIS SWOT (Studi Kasus: UMKM Jamu Tradisional Madura di Kabupaten Pamekasan) Rohematus Solehah; Resti Prastika Destiarni; Dewi Muti’ah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 1 (2022): Januari 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i1.6931

Abstract

Madura is not only known as a center for the production of salt and tobacco commodities, but this famous dry island is also famous for its traditional herbal medicine ingredients. Pamekasan is a district that is famous for its processed biopharmaceuticals in the form of traditional herbal medicine. Some of the objectives of this research are: To classify traditional herbal medicine businesses in the category of micro, small and medium enterprises based on their characteristics and analyze the strategy for implementing the partnership model through SWOT. This research was carried out in Pamekasan Regency, and was carried out from June–November 2021. This research is a qualitative research in which the data sources are obtained from questionnaires and the results of interviews with Madurese traditional herbal medicine entrepreneurs. This study was analyzed using two analytical tools, namely descriptive analysis and SWOT analysis. Based on the results of the IFE calculation, a total score of -0.168 was obtained and the EFE calculation obtained a total score of 0.686. The results of these calculations show that the IE matrix (Internal External) of herbal medicine SMEs in Pamekasan Regency is in quadrant IX, this shows that herbal medicine SMEs in Pamekasan Regency have a low average value, so the right strategy to use is the strategy to support the diversification strategy. . The strategy applied in this condition is to minimize weaknesses to reduce threats.
Co-Authors Destiarni, Resti Prastika Rohematus Solehah Yanuba Cahya Ramadhanti