Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis IJAE
Jum'atri Yusri
Universitas Riau
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
KAJIAN PERBANDINGAN PRODUKTIVITAS DAN PENDAPATAN PERKEBUNAN POLA SISTEM INTEGRASI SAPI DAN KELAPA SAWIT (SISKA) DENGAN PERKEBUNAN TANPA POLA SISKA DI KABUPATEN SIAK Susy Edwina; Jum'atri Yusri; Evi Maharani
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 5, No 1 (2019): Januari 2019
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.702 KB) | DOI: 10.25157/ma.v5i1.1708

Abstract

Oil palm plantation is a sector that significantly contributes to the economy of the people in Riau Province. Along with the development of oil palm industry, various technologies that aim to increase production and income of oil palm farmers have been introduced to the society. One of these technologies is Sistem Integrasi Sapi dan Kelapa Sawit (SISKA). The aim of SISKA is to increase the income of smallholder oil palm farmers. Farmers' income is expected to increase with business efficiency through the use of waste from livestock as fertilizer in oil palm plantations and new sources of income are emerging as a result of livestock business. This study aims to examine the comparison of productivity and income of plantation using SISKA and without using SISKA in Siak Regency. The study was conducted using a survey method in two representative locations, namely Sialang Palas Village, Lubuk Dalam District and Teluk Merbau Village, Dayun District. The research data are the primary data gathered by purposive sampling technique. The results showed that the productivity of plantations with SISKA that use organic fertilizer 18,899.93 kg/ha/year relatively higher than the productivity of plantations without SISKA that not use organic fertilizer 17,039.73/ha/year (significant at a 15%). The income of oil palm plantations using SISKA Rp 22,906,136.7/ha/year relatively higher than the income of the plantations without SISKA Rp 21,294,583.00/ha/year, however the difference is not statistically significant, because using SISKA increase the production cost.
PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN KERIPIK CABE HJ.KARMI DI KOTA DUMAI Susila Pitri; Jum'atri Yusri; Fanny Septya
Indonesian Journal of Agricultural Economics Vol 14, No 1 (2023)
Publisher : Fakultas Pertanian, Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijae.14.1.8-23

Abstract

Business competition in chilli chips in Dumai City had a major impact on the UMKM Hj.Karmi Chili Chips, which experienced a decline in production due to decreased consumer demand. The large number of chili chip businesses in Dumai City require every business, especially Hj.karmi Chili Chips, to formulate the right marketing strategy in order to remain competitive in the target market, one of which is through a marketing mix strategy. This study aims to determine consumer perceptions of the marketing mix (product, price, place, promotion, people, process, and physical evidence) of Hj.Karmi Chili Chips in Dumai City. This study used a survey method in the form of observations and interviews. Sampling using non-probability sampling method on accidental sampling with a sample of 40 respondents. The data analysis method uses descriptive analysis by describing consumer ratings from the Likert scale results. The results showed that overall, the seven elements of the marketing mix of Hj.Karmi Chilli Chips were rated as good by consumers. Price is the element that gets the highest rating score of 4.38 with very good criteria. While promotion is the element that gets the lowest rating score of 3.09 with good enough criteria. Based on the results obtained, it was concluded that Hj.Karmi Chili Chips had advantages in price, people, and process, and had weaknesses in promotion and physical evidence. So it is suggested for Hj.Karmi Chili Chips to improve the marketing mix strategy, especially in the promotion system and physical evidence or sales outlets.
Co-Authors Evi Maharani Septya, Fanny Susila Pitri Susy Edwina