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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agroland: Jurnal Ilmu-ilmu Pertanian
Dika Supyandi
Program Studi Agribisnis, Fakultas Pertanian, Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry

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ANALISIS PERILAKU KONSUMEN: POLA PEMBELIAN KOPI SERTA PREFERENSI, KEPUASAN DAN LOYALITAS KONSUMEN KEDAI KOPI Elly Rasmikayati; Alvi Nurin Deaniera; Dika Supyandi; Yayat Sukayat; Bobby Rachmat Saefudin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.375 KB) | DOI: 10.25157/ma.v6i2.3629

Abstract

Coffee shop entrepreneurs must not only be able to sell their products and services, but also must have the ability to understand consumer tastes. This study aims to examine the behavior of coffee shop consumers from aspects of coffee buying patterns, preferences, satisfaction and customer loyalty. The study was conducted in 2 coffee shops namely Jigana Coffee Shop and Kedai Kopi Inspirasi located in Cibinong District, Bogor Regency, West Java. This study uses a quantitative research design conducted by survey methods on 27 consumers of Jigana Coffee Shop and 45 consumers of Kedai Kopi Inspirasi obtained through systematic sampling techniques through the calculation of the Cochran formula. Data analyzed using frequency distribution tables. The results showed that the pattern of coffee purchases by consumers in Jigana Coffee Shop and Coffee Shop Inspiration mostly with the reason simply wanted to try and want to get a comfortable atmosphere by drinking coffee in a coffee shop and chatting with friends or spouse around 17:00 to 21:00. Discounts and "buy one get one" promotions greatly affect consumer interest in visiting coffee shops. While in terms of consumer preferences, the most preferred types of drinks are Espresso based and Manual Brew. As for the types of drinks the most preferred by consumers are french fries and toast. Then regarding satisfaction and loyalty, most consumers were satisfied after a visit to the coffee shop and were interested in making a repeat visit.
Studi Komparatif Proses Bisnis Usaha Jigana Coffee Shop Dan Kedai Kopi Inspirasi Cibinong, Kabupaten Bogor Alvi Nurin Deaniera; Elly Rasmikayati; Bobby Rachmat Saefudin; Dika Supyandi; Yayat Sukayat
Agroland: Jurnal Ilmu-ilmu Pertanian Vol 27 No 2 (2020): Agustus
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/agrolandnasional.v27i2.453

Abstract

Kedai kopi menjadi bagian dari gaya hidup serta banyak digemari oleh konsumen kopi sehingga menjadi prospek usaha yang menjanjikan. Menjamurnya kedai kopi ini menyebabkan ketatnya persaingan bisnis sehingga terjadinya fluktuasi penjualan bagi kedai kopi yang kurang dapat bersaing. Penelitian ini bertujuan untuk mendeskripsikan karakteristik konsumen, proses bisnis, serta potensi dan kendala yang dialami Jigana Coffee Shop dan Kedai Kopi Inspirasi. Metode yang digunakan dalam penelitian ini adalah metode survey dengan alat analisis statistic deskriptif. Jumlah sampel pada penelitian ini ada 27 orang pada Jigana Coffee Shop dan 45 orang pada Kedai Kopi Inspirasi. Hasil penelitian menunjukkan bahwa karakteristik konsumen di Jigana Coffee Shop dan Kedai Kopi Inspirasi didominasi oleh laki-laki dan pada usia produktif, yaitu dari 20-30 tahun dengan penghasilan rata-rata Rp 1.000.000 - Rp 5.000.000. Dari segi perilaku konsumen, sebagian besar konsumen kedua kedai kopi tersebut lebih tertarik dengan kedai kopi yang rasanya enak/nikmat dan suasana yang nyaman. Proses bisnis yang ada di Jigana Coffee Shop dan Kedai Kopi Inspirasi ini relatif sama. Potensi dan kendala dari Jigana Coffee Shop dan Kedai Kopi Inspirasi ada pada variable produk, lokasi, fasilitas, kelengkapan alat, dan sumberdaya manusia.
Co-Authors Alvi Nurin Deaniera Alvi Nurin Deaniera Bobby Rachmat Saefudin Elly Rasmikayati Yayat Sukayat