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PENGARUH PERSEPSI DIFERENSIASI PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN ALAT KONTRASEPSI JENIS KONDOM MEREK DUREX DAN FIESTA (SUATU STUDI PADA PENDUDUK KOTA BANDUNG UTARA) Djatnika Dwi Asri; Dewi Indriani; Wildan Taufik
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 2 No 2: Oktober 2012
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v2i2.389

Abstract

ABSTRACT"The Influence of Perceptions of Product Differentiation and Brand Image on Purchase Decisions Contraception Type Brand Durex Condoms and Fiesta. (A Study at population of North Bandung City) ". Thesis, Management Studies Program, Strata 1, Faculty of Economics, University Computer Indonesia, under the guidance of Hj. Dewi Indriani, S.E., M.Sc.This study aims to determine the response of respondents to product differentiation type of contraceptive and condom brand Durex Fiesta, as well as how large the influence of product differentiation and brand image against the decisions of consumers in the purchase of contraceptives type of Durex brand condoms and Fiesta.The research method used is descriptive analysis method and analysis verifikatif. Descriptive analysis method was used to clarify the picture of research variable by using frequency and percentage distribution tables. While the analytical methods used to test the hypothesis verifikatif research using relevant statistical tests.The results obtained can be known to have a strong relationship between product differentiation and brand image with consumers purchasing decisions either partially or simultaneously. Factors to consider in the implementation of product differentiation and reinforce brand image is more to know the characteristics and needs of consumers.Keywords: Product differentiation, brand image and consumers decisions
EPISTEMOLOGI KONTEKSTUAL DAN TEKSTUAL: TAFSIR WAHBAH AL-ZUHAILI DAN SAYYID QUTB TERHADAP AL-MAIDAH 44, 45, 47 Muhamad Hamdan Tauviqillaah; Edi Komarudin; Wildan Taufik
MUSHAF JOURNAL: Jurnal Ilmu Al Quran dan Hadis Vol. 5 No. 2 (2025)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article aims to study, identify, and compare the epistemology of contextual and textual interpretation of Wahbah Al-Zuhaili and Sayyid in interpreting Surah Al-Ma>’idah verses 44, 45, and 47. This research is qualitative with a comparative analysis method based on library research. The results of this study indicate that Al-Zuhaili interpreted the verses contextually without absolutely justifying infidels by applying specific khit}a>b targets and detailing the context of the infidel status, so that his views are flexible by prioritizing the realization of maqa>s}id al-shari>’ah. Al-Zuhaili's interpretation is based on sources and methods of interpretation that integrate al-ma’thur>r and al-ma’qu>l guided by the analysis of narrations, opinions of companions, and tabi’in, aspects of Islamic knowledge, and opinions of scholars and interpreters. Meanwhile, Sayyid Qutb's interpretation is textual by universalizing the status of kafir for anyone who does not rule by Allah's law, anytime and anywhere. Qutb's interpretation is based on the integration of history and reason with an emphasis on the goals of ideology within the framework of al-tas}awwur al-islam>mi> with an approach to analysis of history, muna>sabah, and reflection on reality. The similarity between the two is that both uphold the authority of history and believe that Allah is the main source of law in all aspects of life and those who deny Him doctrinally (belief) are included as kafir.