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All Journal JURNAL RELASI STIE MANDALA JEMBER Jurnal Ilmiah Ekonomi dan Bisnis SEIKO : Journal of Management & Business Almana : Jurnal Manajemen dan Bisnis Jurnal Administrasi dan Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Riset Bisnis dan Manajemen Economics and Digital Business Review Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Relasi : Jurnal Ekonomi Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Farah Oktafani
Universitas Telkom
Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PEMBELAJARAN SOCIAL MEDIA & E-COMMERCE DIGITAL MARKETING PADA UMKM WOODDO.ID Trisha gilang saraswati; Farah Oktafani
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 3, No 1 (2023): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v3i1.434

Abstract

Wooddo.id merupakan salah satu UMKM yang bergerak di bidang mainan anak-anak serta dekorasi rumah berbahan kayu. Yang membedakan Wooddo.id dengan produsen mainan anak berbahan kayu lainnya adalah design yang mengusung tema Scandinavian, dimana seluruh produknya dibuat secara handmade dan diwarna serta dilukis satu persatu oleh tangan-tangan kreatif. Saat ini Wooddo.id melakukan penjualan secara online melalui e-commerce shopee dan tokopedia, serta mempromosikan produk pada platform online seperti media sosial Instagram dan juga secara offline seperti mengikuti pameran dan menitipkan produk pada toko offline yang berada di Bandung dan Bali. Wooddo.id juga sudah mampu melakukan penjualan secara internasional dan juga mengirimkan produk ke seluruh pelosok dunia. Namun begitu, penjualan wooddo.id masih dirasa belum maksimal oleh pemiliknya, terutama dalam aktifitas pemasaran menggunakan media sosial yang memerlukan konten yang menarik untuk bisa menjangkau audience yang lebih luas. Sehingga perlu adanya pembelajaran media sosial dan digital marketing pada UMKM Wooddo.id dengan harapan Wooddo.id bisa mengelola bisnisnya dengan lebih optimal dan berkelanjutan.
Pengaruh Customer Experience Dan Customer Trust Terhadap Repurchase Intention Pada E-Commerce Lazada Indonesia Fasa Maulidan Hakim; Farah Oktafani
Economics and Digital Business Review Vol. 4 No. 1 (2023): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i1.488

Abstract

Pada era digital yang berkembang semakin pesat ini teknologi mengambil peranan penting dalam kehidupan sehari-hari sehingga kegiatan masyarakat tidak luput dari kegiatan belanja online. Tingginya nilai transaksi e-commerce dan kenaikan tingkat pengunjung web bulanan e-commerce sejak masa pandemi merepresentasikan bahwa minat beli pada platform e-commerce sedang meningkat. Disaat e-commerce lain menunjukan kenaikan minat beli pada penggunanya, Lazada menunjukan indikasi bahwa minat beli pada penggunanya menurun. Hal tersebut direpresentasikan dengan penurunan angka kunjungan web bulanan Lazada yang menurun signifikan sejak tahun 2018. Tujuan dari penelitian ini untuk mengetahui pengaruh customer experience dan customer trust terhadap repurchase intention baik secara simultan, maupun secara parsial pada E-Commerce Lazada Indonesia. Populasi dalam penelitian ini ialah pengguna yang pernah melakukan pembelian pada E-Commerce Lazada Indonesia yang jumlahnya tidak diketahui secara pasti sehingga dintentukan sampel sebanyak 400 orang. Penelitian ini menggunakan metode kuantitatif dengan regresi linear berganda. Berdasarkan analisis regresi linear berganda, penelitian ini memperoleh persamaan Y= -0,493 + 0,183X1 + 0,304X2. Hasil pada uji koefisien determinasi (R2) menunjukan bahwa customer experience dan customer trust mempengaruhi repurchase intention sebesar 62,3% sedangkan 37,7% lainnya dipengaruhi faktor lain.
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Smartphone Iphone 12 Di Kota Bandung Yolanda Firdayanti; Farah Oktafani
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.650

Abstract

The purpose of this study is to analyze the customer perception of smartphone iPhone 12 in Bandung City on Product Quality and Product Price on Purchase Decisions partially and simultaneously. The method that is used in this study is descriptive quantitative method. Sampling was carried out using a non-probability sampling method with a purposive sampling sample. The sample of this research was iPhone 12 users who live in Bandung City, with a total of 100 respondents. The analysis data technique that was used in this research was multiple linear regression. Based on the results of the T-test in this research, product quality and price variable have a significant influence on purchasing decisions partially on iPhone 12 smartphone users in Bandung City. Furthermore, based on the results of the F-test in this study, product quality and product price variables have a significant influence on purchasing decisions simultaneously on iPhone 12 smartphone users in Bandung City. Therefore, based on the result of the coefficient determination, the R Square has a score of 0.696, which means that the independent variables, product quality and product price affect the purchasing decisions by 69.6% while the remaining 30.4% is the contribution of the influence of other variables outside this study.
Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Minat Beli Produk Skincare Scarlett Whitening Pada Official Store Scarlett Whitening Di Shopee Defi Setyawati; Farah Oktafani
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.665

Abstract

This study aims to determine the effect of Product Quality, Service Quality and Price on Interest in Buying Scarlett Whitening Skincare at the Scarlett Whitening Official Store at Shopee simultaneously and partially. Collecting data in this study through the distribution of questionnaires and using descriptive quantitative data analysis. Sampling was done by non-probability sampling method, namely by purposive sampling technique. The sample used in this study were consumers who had visited the Scarlett Whitening official store at Shopee, with a total of 100 respondents. The method of analysis in this study is multiple regression analysis test. Based on the results of the F test in this study, it shows that the variables of product quality, service quality and price have a simultaneous effect on buying interest skincare Whitening official store at Shopee by 79%. Furthermore, based on the t-test that product quality partially affects buying interest with a percentage of 33.9%, service quality partially affects buying interest with a percentage of 23% and price partially affects buying interest with a percentage of 22.1%.
CUSTOMER SWITCHING BEHAVIOUR OF AIRY ROOMS USERS USING PUSH-PULL-MOORING APPROACH Ferania Ulva Amelia; Farah Oktafani
Jurnal Riset Bisnis dan Manajemen Vol. 14 No. 1 (2021): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v14i2.2935

Abstract

There are data that show a decrease in occupancy rates of star-rated hotels and rise of budget hotels in Indonesia. Supported by customer reviews which explain their reasons for choosing budget hotels over star hotels, this switching behavior may reduce the demand of star hotel services. This study aims to determine the Push-Pull-Mooring (PPM) factors on the intention and behavior of hotel service users. This study uses PPM with quantitative method using 400 samples. The samples were determined using Non-Probability Sampling, analyzed with SEM research analysis method and processed using SmartPLS. The results showed that PPM factors significantly affected the Switching Intention as well as Switching Behavior. However, Mooring factor does not have a significant effect on intensing switching either a significant influence on the Push and Pull factors of Switching Intention.
Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Dunkin’donuts Bandung Galu Khotimatul Khusna; Farah Oktafani
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 11 No. 1 (2017): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/ex2yty82

Abstract

In order to be competitive a company has to offer good value propotition to the consumers. It is also necessary for company to shape good image on consumers. Dunkin Donuts is one of food and beverages company that is succeed to attract consumers to buy its products using buy 6 get 6 market branding strategy. This research aimed to analyze the impact of promotion mix to the consumers decision for Dunkin Donuts products purchase partially. Quantitative approach was designed to answer the research question. Descriptive causal analysis was used as the method of this research with questionnaire given to Bandung people for data collection. For total 385 responden, nonprobability sampling method was chosen. Data analysis was quantified using simple linear regression method. The results showed that promotion mix has positive impact on consumers decision for dunkin donuts products purchase. It could be seen that t calculated is greater than t table (16,484>1,649) using statistical significance at 0.05. According to the determination coefficient (R2) calculation concluded that the impact value of promotion mix variable on consumers purchase decision was 41.5%. For 58.5% was influenced by other factors which was not included in this research.
Co-Authors Ayu Yulianingsih Defi Setyawati Fasa Maulidan Hakim Ferania Ulva Amelia Galu Khotimatul Khusna Galu Khotimatul Khusna Ovila Iftina Faulika qurratul aini R. Nurafni Rubiyanti Ridha Rizkia Riezka Sekartaji Nabiela Trisha Gilang Saraswati Wahyu Liana Winda Putri Dharmawan Yolanda Firdayanti Yossy Oktavia Suryani