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All Journal Jurnal Pengabdian Masyarakat (ABDIRA)
Tsalis Kurniawan Husain
Universtas Muslim Indonesia
Aerospace Engineering Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Implementasi Google My Business sebagai Media Digital Marketing Tsalis Kurniawan Husain; Alam Budiman Thamsi; Farizah Dhaifina Amran
Jurnal Pengabdian Masyarakat (abdira) Vol 2, No 1 (2022): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v2i1.53

Abstract

This community service activity involves a partner which engaged in micro, small and medium enterprises of brick making. Partner problems are the lack of knowledge and skills in marketing their products and the location of their business has not been registered digitally on the internet so that the business cannot be accessed by some potential customers. Problems in this target group need to be addressed by facilitating them in implementing Google My Business (GMB) as an easy and inexpensive digital marketing platform. The method used in this community service activity is participation and mentoring. The result of this activity is that the partner's business has been successfully registered and verified on Google Maps and GMB. The results of the GMB account performance show that during the last one month since it was implemented, the partner's business has been discovered 325 times by potential customers in the internet. This shows that the partner's GMB account has functioned well as a digital marketing platform. This activity also made a GMB-based business website and have been included in the partner's business profile so that their business looks more professional.
Implementasi Location Based Advertising Sebagai Media Promosi Pada Rumah Jamur Takalar Mais Ilsan; Tsalis Kurniawan Husain; Alam Budiman Thamsi; Farizah Dhaifina Amran
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 3, No 4 (2023): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v3i4.394

Abstract

This community service activity involves MSME Rumah Jamur Takalar as the partner. The partner's problem is the lack of knowledge and skills in marketing their products via online platforms and the business location/business name is not yet known by the people of Takalar. The purpose is to help the partner expand their market reach. The specific target to be achieved is the implementation of Location Based Advertising (LBA) as a means of partner’s promotion. The methods that used are mediation and training methods. The result of this activity is that Rumah Jamur Takalar has successfully registered and activated their business account on My Ads Telkomsel as a platform that provides LBA (Location Based Advertising). The results of LBA's performance as a promotional media show that LBA activities are 100% successful in delivering advertising content according to specific target locations (Takalar Regency and its surrounding areas).
Co-Authors Alam Budiman Thamsi Farizah Dhaifina Amran Mais Ilsan