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All Journal JURNAL MANAJEMEN AGRIBISNIS Journal of Indonesian Applied Economics Journal of Food System and Agribusiness (JoFSA) Mitra Mahajana: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat (ABDIRA) AKM: Aksi Kepada Masyarakat Indonesian Community Journal Agribusiness Journal Wiratani : Jurnal Ilmiah Agribisnis
Farizah Dhaifina Amran
Program Studi Agribisnis, Fakultas Pertanian, Universitas Muslim Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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ANALISIS POLA PEMBELIAN PRODUK PADA E-COMMERCE PANENMART Tsalis Kurniawan Husain; Farizah Dhaifina Amran
Journal of Food System & Agribusiness Volume 4 Nomor 2 Tahun 2020
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v4i2.1618

Abstract

The purpose of this study was to determine and analyze the purchase patterns of products on Panenmart e-commerce. The basic method used is the experimental method. The sampling technique in this study is saturation sampling. The data used in the study were sourced from secondary data obtained from shopping transaction data of the sales transaction database on the website and the Panenmart’s mobile application. To determine the pattern of product purchase association rules, Market Basket Analysis (MBA) is used based on three metrics, namely support, confidence and lift ratio. This study used a minimum value of support of 0.1 and a minimum value of confidence of 0.3. The results showed 3 patterns of product purchase association rules that have a strong and valid relationship to be purchased simultaneously because they had a confidence value of more than 0.3 and lift ratio value > 1. The product items had a rule pattern namely, cayenne pepper à green bean, corn à spinach, and spinach à green bean.
Implementasi Google My Business sebagai Media Digital Marketing Tsalis Kurniawan Husain; Alam Budiman Thamsi; Farizah Dhaifina Amran
Jurnal Pengabdian Masyarakat (abdira) Vol 2, No 1 (2022): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v2i1.53

Abstract

This community service activity involves a partner which engaged in micro, small and medium enterprises of brick making. Partner problems are the lack of knowledge and skills in marketing their products and the location of their business has not been registered digitally on the internet so that the business cannot be accessed by some potential customers. Problems in this target group need to be addressed by facilitating them in implementing Google My Business (GMB) as an easy and inexpensive digital marketing platform. The method used in this community service activity is participation and mentoring. The result of this activity is that the partner's business has been successfully registered and verified on Google Maps and GMB. The results of the GMB account performance show that during the last one month since it was implemented, the partner's business has been discovered 325 times by potential customers in the internet. This shows that the partner's GMB account has functioned well as a digital marketing platform. This activity also made a GMB-based business website and have been included in the partner's business profile so that their business looks more professional.
Peningkatan Kapasitas Bisnis pada Kelompok Peternak Ayam KUB Bumdes Cisadane. Farizah Dhaifina Amran; Tsalis Kurniawan Husain
Mitra Mahajana: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2022): Volume 3 Nomor 1 Tahun 2022
Publisher : LPPM Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/mahajana.v3i1.1554

Abstract

Most of the residents of Salenrang Village have a livelihood as farmers, and there are also those who are engaged in trading or breeding buffalo, cows, horses, goats, chickens, and ducks. Of the several livestock groups in the area, there is the KUB BUMDES Chicken Farmer Group (KPP). KUB chicken (Kampung Unggul Balitnak) is a type of free-range chicken with a new strain produced by the Agricultural Research and Development Agency of Indonesia. The main obstacle to empowering small businesses comes from the entrepreneurs themselves, for example the absence of a bookkeeping system. The market opportunity is quite promising, but continuity and consistency cannot be fulfilled. Limited information and marketing methods make this business not well developed. This activity aims to: (1) Increase entrepreneurship awareness in partner groups, (2) Instill knowledge about business fundamentals in partner groups, (3) Conduct financial management and administration training. This activity is carried out on July-August 2019 by direct guidance, coaching and training methods to partners through three stages, namely: stage 1. Inculcating entrepreneurship awareness, stage 2. Instilling knowledge about business fundamentals, stage 3. Financial management training. The results of this activity found that (1) Awareness of partner group entrepreneurship has grown, (2) understanding of partner group business fundamentals is good, (3) partner group financial management knowledge already exists.
Penerapan Situs Bisnis dan Sosial Media Marketing pada UKM Greenfarm Makassar dalam Mendukung Program MBKM Tsalis Kurniawan Husain; Farizah Dhaifina Amran
AKM Vol 2 No 2 (2022): AKM : Aksi Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat - Januari 2022
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.091 KB) | DOI: 10.36908/akm.v2i2.353

Abstract

Greenfarm Makassar merupakan salah satu UKM yang terdampak Covid-19. Upaya yang dilakukan Greenfarm Makassar untuk tetap bertahan di masa pandemi Covid-19 yaitu mengubah bisnis model dari B to B (Business to Business) ke B to C (Business to Consumer) dengan menyasar segmen market rumahtangga. Strategi pemasaran yang dilakukan yaitu dengan mengaktifkan kembali sosial media Instagram. Permasalahan yang dihadapi oleh mitra adalah kurangnya traffic yang dihasilkan dari penggunaan instagram sebagai media promosi organik (tidak berbayar) sehingga berimplikasi pada rendahnya jumlah transaksi yang terjadi. Selain itu, mitra belum memiliki rencana aksi dalam hal manajemen order pada bisnis model B to C. Metode pelaksanaan kegiatan yaitu dengan pendataan, pembuatan, pelatihan penggunan situs bisnis dan iklan berbayar sosial media. Rangkaian kegiatan ini dilakukan selama 1 bulan (Desember 2021). Hasil kegiatan pengabdian ini adalah mitra telah memiliki situs bisnis berbasis e-commerce dengan alamat situs https://greenfarmmakassar.com yang membantu mitra dalam pengelolaan manajemen order online dari pelanggan. Selain itu, mitra juga telah mampu menjalankan iklan berbayar pada sosial media (Instagram ads) sehingga jumlah kunjungan dan pengikut akun Instagram bisnis mitra meningkat. Hal ini berdampak pada meningkatnya permintaan produk dan omzet penjualan mitra.
Analysis of Income Level and Welfare of Lada Farmer Household (Piper Nigrum L.) in Bantilang Village, Towuti Subdistrict, East Luwu Regency Mais Ilsan; Farizah Dhaifina Amran
Agribusiness Journal Vol 5, No 1 (2022): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (907.723 KB) | DOI: 10.31327/aj.v5i1.1686

Abstract

East Luwu Regency is one of the largest pepper centers in South Sulawesi Province. This study aims to: (1) know the production pepper farming, (2) analyze farmers’ income from pepper farming, (3) analyze the household income of pepper farmers and (4) analyze the level of welfare of pepper farmer households in Bantilang Village, Towuti District, East Luwu Regency. This research was conducted in Bantilang Village, Towuti District, East Luwu Regency from July to August 2021. The sample is 42 pepper farmers. The data was analysed using descriptive quantitative method. The results showed that (1) the level of pepper production in Bantilang Village, Towuti District, East Luwu Regency was quite high, that is 938.39 Kg/Ha. The income of pepper farmers is Rp. 4,353,953/month with the R/C-Ratio of 4.39, (2) household income of pepper farmers is relatively high, where their incomes are genterated from pepper farming, other farming, outside farming and income of household members, with the average household income of pepper farmers is Rp. 13,544,548/month, (3) the welfare of farmer households is high, where as many as 41 farmers are included in the prosperous category (97.62%).
Study of Income Comparison on Potato Farmers Between Panenmart's Partner and Non-Partner Farizah Dhaifina Amran; Tsalis Kurniawan Husain; Andi Azrarul Amri
Journal of Indonesian Applied Economics Vol. 8 No. 2 (2020)
Publisher : Department of Economics, Faculty of Economics and Business, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiae.2020.008.02.1

Abstract

The supply chain has become a problem in the trade of agricultural products. The farmers still got low prices while the price at the end consumer is high. Panenmart is there to help improve the welfare of farmers, especially horticultural farmers in South Sulawesi by establishing appropriate food prices and sustainable supply. The objectives of this study are: 1) To identify the factors that determine the decisions of potato farmers in Kanreapia Village, Gowa Regency in partnering with Panenmart. 2) To analyze income differences between potato farmers in Kanreapia Village, Gowa Regency in partnering with Panenmart. The research was carried out in Kanreapia Village, Gowa Regency because it is a vegetable producing region with several farmers partnering with Panenmart. The number of respondents used was 40 people, which are 20 Panenmart’s farmers partner and 20 of the non-partner. The results found that 1) The factors that determine the decision of potato farmers in Kanreapia Village to partner with Panenmart are the age and the farmers’ institution. 2) There is no significant difference in income between both groups.
Analysis of Consumer Satisfaction on Hydroponic Vegetables Tsalis Kurniawan Husain; Farizah Dhaifina Amran
JURNAL MANAJEMEN AGRIBISNIS Vol 10 No 1 (2022): Jurnal Manajemen Agribisnis
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JMA.2022.v10.i01.p14

Abstract

CV. Akar Hidroponik is a business engaged in the agricultural sector which focuses on producing and marketing hydroponic vegetable products. The trend of urban consumers in consuming healthy food makes their considerations in buying vegetables much more complex. The purpose of this study is to analyze the level of consumer satisfaction of hydroponic vegetables. The basic method used is descriptive quantitative analysis method. The sampling using purposive sampling method with 52 respondents. The respondents are consumers of CV. Akar Hidroponik who are joined as members on Whatsapp group of @akar_hidroponik. This study tested the validity and reliability using SPSS software version 20. The analytical method used was the Customer Satisfaction Index (CSI). The results showed that the level of consumer satisfaction of hydroponic vegetables based on the value of the Customer Satisfaction Index was 89.03%, which is categorized as very satisfied. The variables that gave the highest satisfaction were the nutritional content of vegetables, the benefits of vegetables, the safety and security of vegetables for consumption, and the freshness and cleanliness of the vegetables.
KONTRIBUSI PENDAPATAN USAHATANI BAWANG MERAH TERHADAP PENDAPATAN RUMAHTANGGA PETANI DI KELURAHAN BALLA Sakinah Sakinah; Ida Rosada; Farizah Dhaifina Amran
WIRATANI Vol 4, No 1 (2021): Juni 2021
Publisher : Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini yaitu mengalisisis besar produksi dan pendapatan petani bawang merah di Kelurahan Balla, Kecamatan Baraka, Kabupaten Enrekang, menganalisis besar kontribusi pendapatan usahatani bawang merah terhadap total pendapatan rumahtangga petani bawang merah di Kelurahan Balla, Kecamatan Baraka, Kabupaten Enrekang dan mengindentifikasi faktor pendorong dan penghambat apa saja yang ada dalam berusahatani bawang merah Kelurahan Balla, Kecamatan Baraka, Kabupaten Enrekang. Waktu penelitian ini berlangsung pada bulan Juli - Oktober 2020. Analisis yang digunakan adalah analisis pendapatan, analisis deskriptif dan analasis kontribusi. Hasil penelitian ini menunjukkan jumlah produksi dan pendapatan yang diperoleh petani bawang merah di Kelurahan Balla, Kecamatan Baraka, Kabupaten Enrekang yaitu rata-rata produksi bawang merah pada musim tanam I sebesar 6.760 kg dan pada musim tanam II sebesar  7.650 kg Sedangkan rata-rata pendapatan yang diperoleh petani bawang merah pada musim tanam 1 sebesar Rp  65.951.923 dan pada musim tanam II  sebesar Rp 108.658.223 dan total pendapatan  yang diterima petani responden  pertahun sebesar Rp 174.610.146 dan jumlah kontribusi pendapatan usahatani bawang merah terhadap pendapatan total rumahtangga petani pada musim tanam I adalah sebesar 70,51% dan pada musim II sebesar 80,35% dan faktor pendorong usahatani bawang merah di Kelurahan Balla, Kecamatan Baraka, Kabupaten Enrekang adalah faktor fisik lingkungan, tenaga kerja mudah didapatkan, ketersediaan lahan dan waktu panen bawang merah terbilang cepat dan faktor penghambatnya yaitu adalah keterbatan modal, irigasi/air dan fluktuasi harga.
Implementasi Location Based Advertising Sebagai Media Promosi Pada Rumah Jamur Takalar Mais Ilsan; Tsalis Kurniawan Husain; Alam Budiman Thamsi; Farizah Dhaifina Amran
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 3, No 4 (2023): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v3i4.394

Abstract

This community service activity involves MSME Rumah Jamur Takalar as the partner. The partner's problem is the lack of knowledge and skills in marketing their products via online platforms and the business location/business name is not yet known by the people of Takalar. The purpose is to help the partner expand their market reach. The specific target to be achieved is the implementation of Location Based Advertising (LBA) as a means of partner’s promotion. The methods that used are mediation and training methods. The result of this activity is that Rumah Jamur Takalar has successfully registered and activated their business account on My Ads Telkomsel as a platform that provides LBA (Location Based Advertising). The results of LBA's performance as a promotional media show that LBA activities are 100% successful in delivering advertising content according to specific target locations (Takalar Regency and its surrounding areas).
Pemberdayaan Kelompok Karangtaruna Melalui Diversifikasi Produk Olahan Singkong Nurmaya Effendi; Selpida Handayani; Farizah Dhaifina Amran; Asni Amin; Nurlina; Faradiba
I-Com: Indonesian Community Journal Vol 3 No 4 (2023): I-Com: Indonesian Community Journal (Desember 2023)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v3i4.3454

Abstract

Tujuan kegiatan Program Kemitraan Masyarakat ini adalah untuk meningkatkan pengetahuan, sikap, dan keterampilan kelompok karangtaruna Pucak Kemuning, Desa Pucak, Maros dalam penerapan diversifikasi produk olahan singkong dalam rangka mewujudkan kemandirian pangan dan ekonomi. Dalam mencapai tujuan ini, digunakan metode pendekatan partisipatif melalui penyuluhan, diskusi interaktif, serta pelatihan untuk meningkatkan pengetahuan kelompok mitra dalam menerapkan diversifikasi produk olahan singkong yang menjadi komoditi unggulan Desa Pucak. Untuk mengamati dan mengevaluasi perubahan pengetahuan, sikap, dan keterampilan kelompok karangtaruna sebagai mitra, kami menggunakan kuesioner pre-post tes baik sebelum, selama proses maupun sesudah pembinaan melalui edukasi dan pelatihan serta metode diskusi langsung dan tanya jawab. Hasil kegiatan menunjukkan bahwa telah terjadi peningkatan pengetahuan, sikap, dan keterampilan mitra dalam membuat produk olahan Singkong, yaitu Tepung Mocaf berbahan dasar Singkong asal Desa Pucak, Maros. Kami berharap kelompok karangtaruna Bukit Kemuning Desa Pucak, Maros dapat menerapkan pengolahan tersebut secara berkelanjutan, sehingga kemandirian pangan dan ekonomi mereka bisa tercapai.
Co-Authors Abdul Rasyid, Faradiba Alam Budiman Thamsi Amri, Andi Azrarul Andi Azrarul Amri Asni Amin Dwi Prasetyawati Thana Mais Ilsan Mais Ilsan, Mais Nurlina Nurmaya Effendi Rosada, Ida Sakinah Sakinah Selpida Handayani Tsalis Kurniawan Husain Tsalis Kurniawan Husain