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All Journal Kiwari Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi
Ita Nurlita
Universitas Bhayangkara Surabaya
Humanities Environmental Science Social Sciences

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STRATEGI KOMUNIKASI PERSUASIF HUMAS WISATA BAHARI LAMONGAN UNTUK MENARIK MINAT WISATAWAN MELALUI INSTAGRAM @WISATABAHARILAMONGAN Widya Ayu Kusumaningtyas; Ita Nurlita; Rini Ganefwati
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 9 No 1 (2022): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v9i1.71

Abstract

Persuasive communication is one of the studies of communication that is often used to influence other people in various ways about what will be offered. The spread of the Covid-19 outbreak has had an impact on almost all sectors of life in Indonesia. One of the sectors that has experienced the most drastic impact from this pandemic besides the economic and health sectors is the tourism industry. Lamongan Marine Tourism is one of the tourist attractions affected by the pandemic. Currently, Marine Tourism Lamongan is incessantly carrying out various promotions to attract tourists to visit there. For this reason, it is necessary to provide tourist information media that is easily accessible and found in search engines by potential tourists. One of the social media that can be utilized is Instagram. This has been implemented by Wisata Bahari Lamongan Public Relations, which has an account with the name @wisatabaharilamongan. Wisata Bahari Lamongan focuses on persuasive tourism communication activities online by utilizing Instagram. In this study, researchers used a qualitative descriptive research method where data collection techniques were obtained through interviews, observation and documentation. The subjects in this study were the Wisata Bahari Lamongan Public Relations and the Instagram account @wisatabaharilamongan. The technique used in this study is the reward and order technique. The persuasive communication strategy implemented by Wisata Bahari Lamongan's public relations in attracting tourists through Instagram @wisatabaharilamongan is to prioritize existing facilities, provide promos for entrance tickets, giveaways, and special shows during holiday seasons. In this study, it was shown that there was an increase in sales feedback of around 40% -50%, this could be a reference that the persuasive communication was successful.
IKLIM KOMUNIKASI PT KAI (PERSERO) DAOP 8 SURABAYA DALAM MENINGKATKAN PRODUKTIVITAS KARYAWAN MELALUI KEGIATAN EMPLOYEE RELATIONS Ita Nurlita; Rini Ganefwati; Awanis Ade Tasya Winarno
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 10 No 1 (2023): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v10i1.1040

Abstract

In every company basically requires good communication in an effort to achieve the goals to be achieved. Thus, to support smooth communication within the company, it is also necessary to be supported by a good organizational communication climate. The organizational communication climate also occurs at PT KAI (Persero) Daop 8 Surabaya. Organizational communication climate, with its existence, is so important in influencing the way of life of its members so that it has an influence on the productivity of its performance. This study aims to analyze the communication climate at PT KAI (Persero) Daop 8 Surabaya in increasing employee productivity through employee relations activities and to analyze the obstacles that occur in the communication climate. The research method used by researchers is a descriptive quantitative research method, by analyzing the communication climate at PT KAI (Persero) Daop 8 Surabaya. Based on the results of a crosstab analysis of 6 indicators of organizational communication climate according to Faules and Pace including, trust, shared decisions, honesty, listening in upward communication, openness in downward communication, and attention to high-performance goals, the average results are obtained for each indicator that the organizational communication climate on PT KAI Daop 8 Surabaya employee productivity is fairly good, namely 4.02 which indicates that the communication climate at PT. KAI (Persero) Daop 8 Surabaya is running quite well. Keywords : Communication Climate, Employee Relations, Productivity
PERSEPSI REMAJA PEROKOK AKTIF DI KAMPUNG BENDUL MERISI SURABAYA TENTANG PERINGATAN BAHAYA MEROKOK PADA MEDIA IKLAN PAPAN REKLAME Rini Ganefwati; Ita Nurlita; Andi Wahyudi
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 10 No 2 (2023): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v10i2.1087

Abstract

The perception of active smoking adolescents in Kampung Bendul Merisi Surabaya towards warnings about the dangers of smoking on billboard advertising media is a study that reminds about the dangers of smoking for active smokers, especially teenagers. The objects in this study were active smoking teenagers in Bendul Merisi Village, Surabaya. This type of research is a qualitative descriptive research. Data collection methods used in this study are observation, in-depth interviews and documentation. Sources of research data are primary data and secondary data. The data analysis includes, data reduction, data presentation, and drawing conclusions. In this study there were 7 informants who were active smokers. The results of this study indicate that some adolescent smokers are aware of the warning labels listed on billboard advertising media, but they still want to carry out their habit, namely smoking, even though they know the warnings about the dangers of smoking in the advertising media and cigarette packs. assume that the warnings about the dangers of smoking contained in billboard advertising media are commonplace and do not have any impact on them. Even though they know the effects of smoking, they still do their habit, namely smoking. Because smoking has become a habit for them which is difficult to leave.
Analisis Framing Pada Akun @drrichardlee terhadap Akun @dr.okypratama Sebagai Media Edukasi Skincare Nuzul Qur’ani Tresna Dewati; Ita Nurlita; Julyanto Ekantoro; Ariyan Alfraita
Kiwari Vol. 2 No. 3 (2023): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v2i3.26116

Abstract

Social media, especially TikTok, has transformed how society communicates by erasing distance, space, and time barriers. TikTok is popular for creative content, including educational content about skincare. Skincare education is crucial due to the increasing prevalence of dangerous and illegal skincare products being promoted, often indirectly, by influencers through endorsements. The use of these harmful skincare products can lead to serious skin issues and even cancer. The lack of public knowledge about proper skincare exacerbates this problem. dr. Richard Lee, an aesthetic doctor and TikTok influencer, is well-known for his skincare education content. Meanwhile, dr. Oky Pratama, also an aesthetic doctor and influencer, is famous for promoting his beauty clinic and sharing everyday life content. This research analyzes their content using media text analysis, particularly employing the framing approach. The results reveal how the public interprets skincare content on social media and its impact on the skincare industry. This highlights the importance of informed decisions when selecting safe skincare products. Additionally, this study contributes to understanding the effects and implications of skincare educational content on social media. Media sosial, khususnya TikTok, telah mengubah cara komunikasi masyarakat dengan menghapus batasan jarak, ruang, dan waktu. TikTok populer untuk konten kreatif, termasuk didalamnya berisi edukasi skincare. Edukasi mengenai skincare sangatlah penting karena produk skincare berbahaya dan ilegal semakin banyak beredar, bahkan tidak sedikit yang secara tidak langsung didukung oleh influencer melalui endorsement. Penggunaan skincare berbahaya dapat mengakibatkan masalah kulit serius dan bahkan kanker. Kurangnya pengetahuan masyarakat mengenai perawatan kulit yang baik dan benar menyebabkan masalah ini. dr.Richard Lee, seorang dokter estetika sekaligus influencer TikTok, beliau terkenal karena konten edukasi skincare. Sedangkan, dr.Oky Pratama, yang juga merupakan dokter estetika sekaligus influencer, tetapi beliau terkenal karena konten promosi klinik kecantikannya dan konten mengenai kehidupan sehari-hari.  Penelitian ini menganalisis konten mereka dengan metode analisis teks media, terutama dengan pendekatan framing. Hasilnya mengungkap bagaimana masyarakat menafsirkan konten skincare di media sosial, dan dampaknya pada industri skincare yang menyoroti pentingnya pengetahuan dalam memilih produk skincare yang aman untuk digunakan. Serta, penelitian ini berkontribusi dalam memahami dampak dan implikasi dari konten edukasi skincare di media sosial.
Strategi Marketing Public Relations dalam Meningkatkan Okupansi Pengunjung Hotel Grand Dafam Signature Surabaya Dyah Ayu Wulandari; Ita Nurlita; Ariyan Alfraita
Kiwari Vol. 2 No. 4 (2023): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v2i4.26372

Abstract

The development of tourist attractions is a factor in the tight competition in the hotel business in the city of Surabaya. The high number of tourist visits to the city of Surabaya encourages economic growth for the hotel industry. The high scope of hotel competition in the center of Surabaya City means that the Marketing Public Relations of the Grand Dafam Surabaya Hotel must develop a strategy to increase the existence of its hotel. This research aims to determine marketing public relations strategies in increasing visitor occupancy at the Grand Dafam Hotel Surabaya. This research method is descriptive qualitative. Data collection techniques used interviews, observation and documentation directly with the Marketing Public Pelations Hotel Grand Dafam Signature Surabaya. Other secondary sources take information through journals, books, the official Grand Dafam Hotel website, social media (Facebook, Instagram, Tik-tok) and the Internet. The results of this research used Marketing Public Relations of the Grand Dafam HotelThree Ways Strategy, that isStrategy pull by utilizing various digital media to promote the hotel in the form of visual content or photos or videos to attract visitor interest.Strategy push to increase visitor occupancy by collaborating with OTA to encourage visitors by providing various discount offers and attractive hotel promotions, andStrategy pass by carrying out CSR activities to care for the community around the hotel area. From thirdstrategy Accordingly, Strategy Push is a strategy that is considered effective in increasing visitor occupancy at the Grand Dafam Signature Surabaya hotel. Perkembangan tempat wisata menjadi faktor ketatnya persaingan bisnis perhotelan di Kota Surabaya. Tingginya kunjunganwisatawan ke Kota Surabaya mendorong pertumbuhan ekonomi bagi industri perhotelan. Tingginya lingkup kompetisi hotel dipusat Kota Surabaya membuat Marketing Public Relations Hotel Grand Dafam Surabaya harus menyusun strategi peningkataneksistensi hotelnya. Penelitian ini bertujuan mengetahui strategi marketing public relations dalam meningkatkan okupansipengunjung Hotel Grand Dafam Surabaya. Metode penelitian ini deskriptif kualitatif. Teknik pengumpulan data menggunakanWawancara, Observasi, dan Dokumentasi langsung dengan pihak Marketing Public Pelations Hotel Grand Dafam Signature Surabaya. Sumber sekunder lainnya mengambil informasi melalui jurnal, buku, website resmi Hotel Grand Dafam, media sosial(Facebook, Instagram, Tik-tok) dan Internet. Hasil penelitian ini Marketing Public Relations Hotel Grand Dafam menggunakan Three Ways Strategy, yaitu Strategy pull dengan memanfaatkan berbagai media digital untuk mempromosikan hotel dalam bentukkonten atau foto atau video visual untuk menarik minat pengunjung. Strategy push untuk meningkatkan okupansi pengunjung dengan cara bekerja sama dengan OTA untuk mendorong pengunjung dengan memberikan berbagai tawaran diskon dan promo-promo menarik hotel, dan Strategy pass dengan melakukan kegiatan CSR untuk kepedulian terhadap masyarakat sekitar wilayahhotel. Dari ketiga strategy tersebut, Strategy push adalah strategy yang dinilai efektif dalam meningkatkan okupansi pengunjunghotel Grand Dafam Signature Surabaya.
Co-Authors Andi Wahyudi Ariyan Alfraita Awanis Ade Tasya Winarno Dyah Ayu Wulandari Julyanto Ekantoro Nuzul Qur’ani Tresna Dewati Rini Ganefwati Widya Ayu Kusumaningtyas