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Asep Gunawan
Mahasiswa Program Studi Doktor Ilmu Manajemen, Universitas Jenderal Soedirman
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Citra Toko dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan pada Toko Grosir Cirebon Asep Gunawan
JBIMA (Jurnal Bisnis dan Manajemen) Vol 4 No 2 (2016): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

The purpose of this study was to analyze the Store Image effect on customers loyalty, and Customer Satisfaction on customers loyalty and effect Store Image and Customer Satisfaction jointly towards Customer Loyalty in Grocery Stores Cirebon. The results showed that the image store did not significantly affect customer loyalty, while customer Satisfaction significant effect on the Customer Loyalty. Effect of Store Image and Customer Satisfaction jointly against significant effect of Customer Loyalty.
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