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All Journal Jurnal Manajemen Bisnis Krisnadwipayana
Devi Krisnawati
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Economics, Econometrics & Finance Social Sciences

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PENGARUH HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN BURGER KING JATIASIH Noor Alimansyah; Devi Krisnawati; Fajar Cahyo Utomo
Jurnal Manajemen Bisnis Krisnadwipayana Vol 10, No 1 (2022): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v10i1.671

Abstract

These study determine the influence of price, promotion and the quality of service on customer purchase decision at Burger King Jatiasih, Bekasi Indonesia. The data used are primary data by the answers of given questionnaires to customers of Burger King Jatiasih. These study using quantitative methodology. The analysis of the study used multiple linear regression analysis of three variables independent and one variable dependent. The results showed that the price has partially influenced the purchase decision, the promotion has partially influenced the purchase decision, the quality of service has partially influenced the purchase decision and the price, the promotion and the quality of service all have simultaneously influenced the purchase decision of Burger King Jatiasih’s customers.
PENGARUH KUALITAS LAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PT ADHI KARYA, TBK Firmansyah Sulaeman; Devi Krisnawati
Jurnal Manajemen Bisnis Krisnadwipayana Vol 8, No 3 (2020): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v8i3.476

Abstract

To determine the effect of service quality and promotion on customer satisfaction, PT. Adhi Karya, Tbk. The data used are primary data by giving questionnaires to customers who happen to meet. The analytical method used is simple linear regression analysis and multiple linear regression analysis. The results showed that the quality of service and promotion has a significant effect on customer satisfaction. PT. Adhi Karya, Tbk.
PENGARUH ROTASI KERJA DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PT. ASTRA HONDA MOTOR PLANT 3 CIKARANG Ahmad Maulana; Devi Krisnawati
Jurnal Manajemen Bisnis Krisnadwipayana Vol 9, No 2 (2021): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v9i2.575

Abstract

To determine the effect of work rotation and organizational culture on the performance of employees of PT. Astra Honda Motor Plant 3 Cikarang. This research is included in the category of causal associative research using a quantitative approach. The population in this study is limited to the Warehouse 4 Plant 3 Cikarang (P3WH4) section which has obtained permission from the Head of Section P3WH4. Where the population is 48 people, the sampling technique uses saturated sampling technique, while the data analysis method uses partially and simultaneous  linear regression. The results showed that partially or simultaneous  work rotation and organizational culture had a positive and significant effect on the performance of the employees of PT. Astra Honda Motor Plant 3 Cikarang.
Co-Authors Ahmad Maulana Alfian Wijanarko Fajar Cahyo Utomo Firmansyah Sulaeman Noor Alimansyah