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All Journal Hukum Islam Islamic Business and Finance (IBF)
Desi Susanti
Universitas Islam Negeri Sultan Syarif Kasim Riau
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Strategi Pemasaran Bank Syariah DalamMeningkatkan Minat Generasi Milenial di Era Digital Desi Susanti; Haniah Lubis
ISLAMIC BUSINESS and FINANCE Vol 2, No 2 (2021): ISLAMIC BUSINESS and FINANCE
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/ibf.v2i2.16317

Abstract

The development of Islamic banking in the digital era provides opportunities and challenges for its existence. So the Islamic bank must be able to use the existing opportunities as well as possible, namely by improving marketing strategies in the digital era by embracing the millennial generation. The purpose of this study was to determine the marketing strategy of Islamic banks in increasing the interest of the millennial generation in the digital era and also to find out the inhibiting factors in the marketing strategy carried out. the collection technique is through documentation. The analysis is descriptive qualitative. The results show that the marketing strategy of Islamic banks in increasing the interest of the millennial generation in the digital era can be carried out with a marketing mix strategy, namely: creating a condition called bank less (banks without offices), product innovations that can attract millennials namely marriage savings, and qurban savings (one people one goat), digital banks are able to save costs because they are easy, simple, and cheap, promotions by creating creative content competitions, promotions involving influencers/ustadz/artists, and promotions involving the active role of generations millennial. The inhibiting factors are: lack of application socialization by Islamic banks, untouched internet networks in remote areas, features that are still lacking in supporting marketing. Keywords: strategy, marketing, Islamic banking, millennials.
PRINCIPLES OF ISLAMIC LAW IN ACTIVITIES ENDORSEMENT FOR MUSLIM FEMALE INFLUENCERS: STUDY BASED ON TAFSIR AL-QUR'AN Desi Susanti; Hidayatullah Ismail; Amer Jamil Abduh al Sarireh; Henrizal Hadi; Ahyarul Abrar; Syifa Hanifah
Hukum Islam Vol 24 No 2 (2024): ISLAMIC FAMILY AND ACONOMIC LAW
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/hi.v24i2.33566

Abstract

In the increasingly developing digital era, endorsements have become a popular marketing strategy on social media. However, for a Muslim woman who becomes an influencer, this activity must be by Sharia values, which include honesty, transparency, and moral responsibility. This study aims to analyze the application of Islamic legal principles in endorsement activities by Muslim influencers. The research method is descriptive and qualitative, with data obtained through observation and literature studies. The results of the research show that all muamalah can be done unless there are arguments that prohibit it. Therefore, Muslim influencers must comply with Sharia principles, which include product halalness, clarity of status in transactions, price compliance with quality, and honesty in conveying information. The novelty of this research lies in the deep integration of Islamic legal principles with digital endorsement. This study extends the discourse of Islamic law into the context of modern marketing. It offers applicable ethical guidance for Muslim influencers in the digital era by introducing the perspective of maqashid Sharia (the objectives of Sharia) in endorsement activities.
Co-Authors Ahyarul Abrar Amer Jamil Abduh al Sarireh Haniah Lubis Henrizal Hadi Hidayatullah Ismail Syifa Hanifah