Garuda - Garba Rujukan Digital

Sunarmie Sunarmie

STIE Palangka Raya

Author-ID : 3377181

Humanities Economics, Econometrics & Finance Social Sciences

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ANALISIS STRATEGI PERUBAHAN BISNIS PT BATA INDONESIA Pamungkur Pamungkur; Sunarmie Sunarmie
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 5, No 1 (2018)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

PT. Bata Indonesia is a company engaged in footwear manufacturing and retail industry. The increasing competition in today’s business world becomes a challenge for the company to keep competing and surviving in the competition.The research method used in this research is descriptive method with case-study research type. The research data collection technique is survey which was carried through interviews and questionnaires with the company director and general service manager of the sales department. The collection of data obtained was analyzed using SWOT analysis. For in order to make an accurate strategy for a company to run, it is necessary to begin with reviewing the company’s strengths, weaknesses, opportunities, and also threats for the company.From the SWOT analysis undertaken, it was figured that the IFAS value is 2,64584 and the EFAS value is 2,32827. Moreover, the IE matrix showed that the company’s position is in the concentration strategy through horizontal integration or stability. This is a state where the company is experiencing a period of growth. These results inferred that the fittest strategy the company should implement is a growth strategy through horizontal integration. It is an activity to expand the company by building outlets, stores, and mall sales in as many cities as possible in Indonesia, and also to improve the products through product innovations. The result of SWOT diagram also showed that the company carries out aggressive strategy or at quadrant 1 that possesses positive value.From the research results, it can be concluded that the company should implement SO (Strengths-Opportunities) strategy for the company to maintain the ability to survive in the business competition.

ANALISIS STRATEGI PERUBAHAN BISNIS PT BATA INDONESIA Pamungkur Pamungkur; Sunarmie Sunarmie
Al-KALAM : JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN Vol 5, No 2 (2018)
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

PT. Bata Indonesia is a company engaged in footwear manufacturing and retail industry. The increasing competition in today’s business world becomes a challenge for the company to keep competing and surviving in the competition. The research method used in this research is descriptive method with case-study research type. The research data collection technique is survey which was carried through interviews and questionnaires with the company director and general service manager of the sales department. The collection of data obtained was analyzed using SWOT analysis. For in order to make an accurate strategy for a company to run, it is necessary to begin with reviewing the company’s strengths, weaknesses, opportunities, and also threats for the company. From the SWOT analysis undertaken, it was figured that the IFAS value is 2,64584 and the EFAS value is 2,32827. Moreover, the IE matrix showed that the company’s position is in the concentration strategy through horizontal integration or stability. This is a state where the company is experiencing a period of growth. These results inferred that the fittest strategy the company should implement is a growth strategy through horizontal integration. It is an activity to expand the company by building outlets, stores, and mall sales in as many cities as possible in Indonesia, and also to improve the products through product innovations. The result of SWOT diagram also showed that the company carries out aggressive strategy or at quadrant 1 that possesses positive value. From the research results, it can be concluded that the company should implement SO (Strengths-Opportunities) strategy for the company to maintain the ability to survive in the business competition.

PENGARUH PEMBERIAN INSENTIF DALAM MENINGKATKAN MOTIVASI KERJA KARYAWAN PERUSAHAAN JASA POS Lite Lite; Sunarmie Sunarmie
AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Vol 2, No 3 (2016): Edisi Oktober
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Incentive offer is one of the program an employer can apply to motivate the productivity of his employees who have capability and capacity in implementing their tasks according to their work performance. There are a few methods an employer can conduct to successfully run this program in which upgrading the human resources is considered as the most effective one.Research method used in this research study was a technique or method in searching, finding, collecting, and tabulating the primary and secondary data that are used as the factors in relation with the problems of the study to get reliability for the obtained data.According to the result of this research study about the effect of offering incentive in increasing employee motivation of PT. Pos Indonesia employees in Palangka Raya consisted of 4 (four) indicators, namely bonus, comission, deferred compensation, and social insurance. Therefore, the study research study resulted that incentive offer in motivating employee’s productivity at PT. Pos Indonesia Palangka Raya is on scale 327.5 which can be inferred that motivation incentive given to the employees at PT. Pos Indonesia Palangka Raya is sufficient, and is able to increase the work motivation of the employees in their productivity level. Work motivation of PT. Pos Indonesia employees according to 5 (five) indicators of physiological need, need for security, need for social ownership, self-esteem, and self-actualization resulted on score 312.3 in which can be concluded that the work motivation of PT. Pos Indonesia employees is relatively high, yet it still has to be maintained to keep improving productivity and work performance of the employees

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