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Eko Pamuji
University of Muhammadiyah Purwokerto
Languange, Linguistic, Communication & Media

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A Linguistic Landscape in Purwokerto: Power and Solidarity Stand Strong in a Culinary Center Eko Pamuji; Khristianto Khristianto
Leksika: Jurnal Bahasa, Sastra dan Pengajarannya Vol 12, No 1 (2018)
Publisher : University of Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.774 KB) | DOI: 10.30595/lks.v12i1.2197

Abstract

This paper is about the existence of linguistics landscape along the Soeharso’s street Purwokerto which shows the diverse people in using language of their stores, restaurants, eateries, cafes, or street vendor banner whereby traders use their own prominent language in monolingualism, bilingualism, or multilingualism. For restaurants, eateries, or street vendors, they include person’s name as their stall name, and also include the origin of the food pioneer to show their sense of solidarity, while shops, distros, cafes include English as a powerful weapon in attracting customers based on prestige. Both phenomenon are evidence of how the power and sense of solidarity are raised into the name of business places they build as their strategy in marketing and introducing their business.
Co-Authors Khristianto Khristianto