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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Enthusiastic : International Journal of Applied Statistics and Data Science Jurnal Bisnis dan Kewirausahaan MDP Student Conference Ahsana: Jurnal Penelitian dan Pengabdian kepada Masyarakat Indonesian Journal of Statistics and Its Applications
Imam Adiyana
Universitas Telkom
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mathematics Social Sciences Other

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Pendampingan Diversifikasi Olahan Ikan Gurame untuk Peningkatan Nilai Tambah Hasil Perikanan Desa Tumiyang Banyumas Sumunar, Kurnia Indah; Rahmatika, Alfilia Hilda; Adiyana, Imam
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7589

Abstract

Desa Tumiyang Kabupaten Banyumas merupakan salah satu daerah penghasil ikan gurame yang cukup potensial, sehingga keberadaannya menjadi sumber pendapatan utama bagi mayoritas masyarakat setempat. Peluang untuk pengembangan usaha olahan ikan yang lebih bervariasi masih terbuka lebar. Namun berdasarkan wawancara dengan kepala desa, pemanfaatan hasil panen ikan gurame masih terbatas pada penjualan ikan segar sehingga nilai ekonominya belum optimal. Salah satu permasalahan yang dihadapi masyarakat adalah kurangnya pengetahuan dan keterampilan dalam mengolah ikan gurame menjadi produk olahan yang bernilai ekonomi. Selain itu, belum adanya strategi pemasaran yang efektif. Menjawab kebutuhan tersebut, solusi yang ditawarkan adalah berupa pendampingan kepada masyarakat Desa Tumiyang untuk meningkatkan nilai tambah hasil perikanan ikan gurame. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan masyarakat Desa Tumiyang dalam mengolah ikan gurame menjadi produk olahan bernilai tambah, khususnya kerupuk. Metode kegiatan meliputi penyuluhan tentang pentingnya diversifikasi olahan ikan dan metode pemasaran, selanjutnya pelatihan teknis pembuatan kerupuk gurame, praktik langsung, serta pembimbingan untuk pengemasan produk. Hasil pengabdian ini adalah terjadi peningkatan pengetahuan, keterampilan praktik anggota PKK dan Kelompok Usaha Bersama Desa Tumiyang yaitu dari 63% menjadi 85%. Selain itu, peserta menjadi termotivasi untuk berwirausaha dengan mengembangkan usaha olahan gurame. Dengan demikian, program pendampingan ini membuktikkan inovasi dan diversifikasi olahan ikan dapat menjadi strategi efektif untuk meningkatkan nilai tambah hasil perikanan sekaligus mendorong kemandirian ekonomi masyarakat Desa Tumiyang.
Recommending E-Commerce Platforms for MSMEs: A Sentiment Analysis Approach Adiyana, Imam; Kurniawan, Angga; Rahmatika, Alfilia Hilda; Setiono, Nisrina Hanifa; Gumelar, Satya Fajar
Enthusiastic : International Journal of Applied Statistics and Data Science Volume 5 Issue 2, October 2025
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/enthusiastic.vol5.iss2.art8

Abstract

The rapid growth of e-commerce in Indonesia presents significant opportunities for micro, small, and medium enterprises (MSMEs), yet the diversity of marketplace platforms complicates the selection of an optimal sales channel. This study addressed this challenge by developing a data-driven recommendation system based on sentiment analysis of user reviews. Utilizing a dataset of 80,000 reviews scraped from four major platforms on the Google Play Store (Shopee, Tokopedia, Lazada, and Blibli), two classification approaches were implemented and compared: support vector machine (SVM) and long short-term memory (LSTM). Both models demonstrated a competitive performance, enabling effective sentiment categorization. Furthermore, multinomial logistic regression was employed to analyze the influence of key variables rating, number of likes, and marketplace brand on sentiment outcomes. The analysis revealed that Shopee yielded the highest probability of receiving positive reviews (97.82%) and showed no significant association with negative sentiment. Consequently, this study recommends Shopee as the primary platform for MSMEs to enhance their digital presence and sales performance. The primary contribution lies in integrating machine learning-based sentiment analysis with statistical modelling to generate actionable, evidence-based marketplace recommendations for MSMEs.
Pelatihan Unity dan AI untuk Pengembangan Animasi Edukatif di MAN 3 Banyumas Imam Adiyana; Muhammad Eka Purbaya; Bella Okta Sari Miranda; Novita Damayanti
Ahsana: Jurnal Penelitian dan Pengabdian kepada Masyarakat Vol. 4 No. 1 (2026): Februari 2026 - Ahsana: Jurnal Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/ahsana.v4i1.418

Abstract

Revolusi Industri 4.0 dan Kurikulum Merdeka Belajar menuntut inovasi media pembelajaran interaktif. Namun, kendala biaya, kompleksitas teknis, dan kesenjangan literasi digital menghambat produksi animasi edukatif berkualitas, khususnya di daerah. Pengabdian masyarakat ini bertujuan membangun kapasitas civitas akademika MAN 3 Banyumas dalam mengembangkan animasi edukatif dengan memanfaatkan teknologi unity dan kecerdasan buatan (AI). Metode yang digunakan adalah pelatihan berbasis praktik langsung (hands on training) dan pendampingan berkelanjutan, meliputi empat tahap: persiapan, pelaksanaan pelatihan, penerapan proyek, serta evaluasi. Hasil kegiatan menunjukkan peningkatan kompetensi peserta sebesar 31%, dengan 80% proyek animasi yang dihasilkan berkategori baik hingga sangat baik. Tingkat kepuasan peserta terhadap pelatihan juga baik (skor rata-rata 4,76). Kegiatan ini berhasil mengubah peran peserta dari konsumen menjadi produsen konten digital, sekaligus menjadi langkah konkret dalam meningkatkan literasi digital menuju level kreasi. Pelatihan semacam ini merupakan model efektif untuk memperkenalkan teknologi emerging secara aplikatif dan mendukung terciptanya ekosistem pembelajaran inovatif di tingkat madrasah aliyah.
Application of Fuzzy C-Means and Weighted Scoring Methods for Mapping Blankspot Villages in Pemalang Regency Imam Adiyana; I Made Sumertajaya; Farit M Afendi
Indonesian Journal of Statistics and Applications Vol 6 No 1 (2022)
Publisher : Statistics and Data Science Program Study, SSMI, IPB University, in collaboration with the Forum Pendidikan Tinggi Statistika Indonesia (FORSTAT) and the Ikatan Statistisi Indonesia (ISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/ijsa.v6i1p77-89

Abstract

Covid-19 pandemic affects habits people around the world. The education sector in Indonesia is also undergoing policy changes, namely policy of transitioning face-to-face teaching and learning process to distance learning process (PJJ/online learning). Several studies have been conducted to examine the constraints PJJ process, resulting in finding that quality of internet network is majority obstacle in PJJ process. Conditions where there is no internet network in an area is commonly called a blankspot. In order to minimize the problem of blankspots, President and Ministry of Communication and Informatics of Indonesia realized the program "Indonesia is free signals to the corners of the country". This program involves all districts in Indonesia to conduct network quality surveys in the smallest areas of the village.  Basically, network quality survey activities require relatively no small resources and costs. So as to conduct the efficiency of field survey activities, early detection of village blankspot status is required based on the characteristics blankspot village in general. While the commonly used method of grouping village based on village characteristics is the fuzzy c-means and weighted scoring method. These two methods were chosen because they have good cluster convergence rate and easily interpreted display results of the group by user in the form diagrams and scores. This study aims to prove that fuzzy c-means and weighted scoring method are good for grouping cases of blankspot villages according to previous studies with different cases. The result comparison goodness value of clustering, it is known that fuzzy c-means method more suitable for clustering characteristics blankspot village than the k-means method. Meanwhile, weighted scoring method cannot be said better method for village classification than the decision tree method.
Understanding Generation Z’s Mental Health in Relation to Working Hours: A TikTok Sentiment Analysis Approach Isyiffah Falujjah Anugrah Putri; Alfilia Hilda Rahmatika; Bella Okta Sari Miranda; Imam Adiyana
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15335

Abstract

In the digital work environment, long working hours and blurred work-life boundaries have become increasingly common, raising concerns about employees’ mental health, particularly among Generation Z. This study examines how Generation Z perceives working hours and their impact on mental health using social media–based sentiment analysis. Data were collected from 848 TikTok videos posted between 2023 and 2025, consisting of captions and comments related to work-related stress. Sentiment classification was performed using machine learning models, namely Multinomial Naïve Bayes, Support Vector Machine (SVM), and Multilayer Perceptron (MLP). Text representation employed Bag-of-Words and Term Frequency–Inverse Document Frequency (TF-IDF). The results indicate that positive and negative sentiments dominate discussions, reflecting strong emotional responses to working-hour pressure, while neutral sentiment remains difficult to identify. Among the evaluated models, SVM with a radial basis function kernel achieved the best overall performance. These findings highlight the potential of TikTok based sentiment analysis for understanding Generation Z’s mental health in digital work contexts.
Peran PERAN CONSUMER ENGAGEMENT DALAM MEMEDIASI PENGARUH CONTENT MARKETING DAN E-WOM TERHADAP PURCHASE DECISION PRODUK SKINCARE FINALLY FOUND YOU DI TIKTOK SHOP Roshita Amalina; Chusnul Maulidina Hidayat; Imam Adiyana
Jurnal Bisnis dan Kewirausahaan Vol. 22 No. 2 (2026): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v22i2.130-141

Abstract

The rapid growth of social commerce through TikTok Shop has changed consumer behavior in making purchase decisions. Content marketing and electronic Word of Mouth (eWOM) are considered important factors in increasing consumer engagement and influencing purchasing decisions in digital environments. This study aims to analyze the effect of content marketing and eWOM on purchase decision through the mediating role of consumer engagement. This study used a quantitative approach with purposive sampling involving 232 TikTok Shop users who had interacted with skincare products. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.1. The results indicate that content marketing and eWOM positively and significantly affect consumer engagement and purchase decision. Consumer engagement also significantly affects purchase decision and acts as a mediating variable in the relationship between content marketing and eWOM toward purchase decision. These findings indicate that consumer involvement plays an important role in strengthening digital marketing strategies. Therefore, companies should focus not only on content quality and online reviews but also on creating meaningful interactions to enhance consumer engagement and purchase decisions.
Co-Authors Alfilia Hilda Rahmatika Bella Okta Sari Miranda Bella Okta Sari Miranda Chusnul Maulidina Hidayat Farit M Afendi Gumelar, Satya Fajar I Made Sumertajaya Isyiffah Falujjah Anugrah Putri Kurnia Indah Sumunar Muhammad Eka Purbaya Nisrina Hanifa Setiono Novita Damayanti Rahmatika, Alfilia Hilda Roshita Amalina