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All Journal International Journal of Educational Review
Ahmad Husein Ritonga
Universitas Islam Negeri Sultan Thaha Saifuddin Jambi
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Management of Service Marketing in Increasing Customer’s Satisfaction at Madrasah Aliyah Negeri Jambi Province Amiruddin Amiruddin; Ahmad Husein Ritonga; Samsu Samsu
INTERNATIONAL JOURNAL OF EDUCATIONAL REVIEW Vol. 3 No. 2 (2021): INTERNATIONAL JOURNAL OF EDUCATIONAL REVIEW
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/ijer.v3i2.16027

Abstract

The purpose of this study was to detail the planning, coordinating, implementing, and supervising of MAN Jambi Province's marketing of services in order to increase customer satisfaction. Through participant observation, this study employs a qualitative descriptive technique. The number of participants in this study was 51. Data collection methods include observation, interviews, and documentation analysis. Data analysis, namely data reduction, data display, and conclusion drafting/ verification. Based on the findings of the research on service marketing management in raising customer happiness in MAN Jambi Province, it is possible to conclude that the planning, organization, and implementation of service marketing in raising customer satisfaction in MAN Jambi Province was successful.
Co-Authors Amiruddin Amiruddin Samsu Samsu