Management of Service Marketing in Increasing Customer’s Satisfaction at Madrasah Aliyah Negeri Jambi Province

Amiruddin Amiruddin (Institut Agama Islam Nusantara Batanghari)
Ahmad Husein Ritonga (Universitas Islam Negeri Sultan Thaha Saifuddin Jambi)
Samsu Samsu (Universitas Islam Negeri Sultan Thaha Saifuddin Jambi)

International Journal of Educational Review
Vol. 3 No. 2 (2021): INTERNATIONAL JOURNAL OF EDUCATIONAL REVIEW

The purpose of this study was to detail the planning, coordinating, implementing, and supervising of MAN Jambi Province's marketing of services in order to increase customer satisfaction. Through participant observation, this study employs a qualitative descriptive technique. The number of participants in this study was 51. Data collection methods include observation, interviews, and documentation analysis. Data analysis, namely data reduction, data display, and conclusion drafting/ verification. Based on the findings of the research on service marketing management in raising customer happiness in MAN Jambi Province, it is possible to conclude that the planning, organization, and implementation of service marketing in raising customer satisfaction in MAN Jambi Province was successful.