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All Journal Jurnal Akuntansi dan Keuangan Primanomics : Jurnal Ekonomi & Bisnis
Tanti Pratiwi
Universitas Singaperbangsa Karawang
Economics, Econometrics & Finance Social Sciences

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The Effect Of Promotion And Quality Service On Purchase Decisions At Gramedia World Karawang Tanti Pratiwi; Pascal Sidqi Lubis; Lulu Suwaryu; Danang Kusnanto
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.1181

Abstract

The purpose of this study is to determine how much influence the promotion has on consumer purchasing decisions at the Gramedia World Bookstore, Karawang. To find out how the influence of service quality on consumer purchasing decisions at the Gramedia World Bookstore, Karawang. This study uses a quantitative method with a verification approach. The sample used in this study was 85 respondents. With the data analysis technique, the verification test was carried out with Path Analysis (path analysis) with partial hypothesis testing. The result of this research is that there is a strong and significant correlation between promotion and service quality of 0.664. There is a partial effect between Promi on purchasing decisions and service quality on purchasing decisions.
Analisis Implementasi Dari Akuntansi Penjualan Konsinyasi Berdasarkan PSAK No.72 Pada Toko Azzura Jaya Kosmetik Tanti Pratiwi; Widya Febryari Anita
Jurnal Akuntansi dan Keuangan Vol 14, No 1 (2023): Maret
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jak.v14i1.3042

Abstract

In a post-Covid-19 pandemic situation like this, every company definitely wants to maximize their business activities. In order for a company to survive in a competitive competitive position, a company is expected to be able to improve and maximize an effective strategy to increase sales in order to achieve success in product marketing activities. In addition, companies must also be able to find reliable partners to maximize sales. Lately, consignment sales have been in great demand by companies. This is because it will make it easier and profitable for the company to maximize its marketing activities. One of the objectives of this research is to find out whether the application of sales accounting on a consignment basis at the Azzura Jaya Cosmetics store is in accordance with PSAK 72 or not. This study uses a descriptive analysis method, because the contents of this research require visualization to be able to get facts with the right opinion regarding the application of consignment accounting at Azzura Jaya Cosmetics Store using separate and inseparable methods. For the results of this study, namely revenue in the 4th quarter (Q4) in 2021 (October, November and December) always increases, even though there are still some products left. The closer to the end of the year, it turns out that sales are increasing because usually people will shop for those needs or needs when the year's end is near. From the results of this study, Azzura Jaya Cosmetics should continue to try to develop a marketing network so that the sales of products from PT Jalur Mandiri Utama increase so that they can be sold out every month. And for the recording of the results of the sale of consignment goods implemented by PT Jalur Mandiri Utama it is in accordance with the concept in PSAK 72 in recording and also acknowledging it.
Analisis Trend sebagai Media untuk Menaksir Kinerja Keuangan Pada PT Media Nusantara Citra Tbk Tanti Pratiwi; Hari Sulistiyo
Jurnal Akuntansi dan Keuangan Vol 14, No 2 (2023): September
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jak.v14i2.3303

Abstract

ABSTRACTOne of the activities or the final task that is important for an investor or a management is to review the company's financial statements that need to be carried out carefully to be able to make the right decision. Financial reports that have been arranged by a company can be used to quote a decision, both for internal and external administrative parties of the company. Financial statements are the most recent procedure in accounting which has a very important role to measure & evaluate the performance of a company. Especially companies located in Indonesia that have gone public, should manifest financial reports every year. The purpose of this observation is to understand the financial performance of PT Media Nusantara Citra Tbk based on the financial reports that have been prepared for the past year. The financial report data is obtained from the annual financial reports, namely from 2019-2021 and will be analyzed or observed using trend analysis. The analysis technique used in this observation process is intended to use a quantitative approach, because the data is in the form of financial reports that are in accordance with the actual situation of the observations being investigated. The results of this observation are to understand and evaluate what the financial performance of PT Media Nusantara Citra Tbk is like in terms of increasing 
Co-Authors Hari Sulistiyo KUSNANTO, DANANG Lulu Suwaryu Pascal Sidqi Lubis Widya Febryari Anita