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All Journal Primanomics : Jurnal Ekonomi & Bisnis
Lulu Suwaryu
Universitas Singaperbangsa Karawang
Economics, Econometrics & Finance

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The Effect Of Promotion And Quality Service On Purchase Decisions At Gramedia World Karawang Tanti Pratiwi; Pascal Sidqi Lubis; Lulu Suwaryu; Danang Kusnanto
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.1181

Abstract

The purpose of this study is to determine how much influence the promotion has on consumer purchasing decisions at the Gramedia World Bookstore, Karawang. To find out how the influence of service quality on consumer purchasing decisions at the Gramedia World Bookstore, Karawang. This study uses a quantitative method with a verification approach. The sample used in this study was 85 respondents. With the data analysis technique, the verification test was carried out with Path Analysis (path analysis) with partial hypothesis testing. The result of this research is that there is a strong and significant correlation between promotion and service quality of 0.664. There is a partial effect between Promi on purchasing decisions and service quality on purchasing decisions.
The Effect of Sales Promotion and Trust on Purchase Decisions on the Lazada Marketplace: marketing Management Lulu Suwaryu; Endang Taufiqurahman
Primanomics : Jurnal Ekonomi & Bisnis Vol. 20 No. 3 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i3.1479

Abstract

ABSTRACT The purpose of this study is to determine the influence and trustworthiness of purchasing decisions on the Lazada marketplace. The method used in this research is to use verification with a quantitative approach. The sample used in this study was 400 of the total Lazada Indonesia e-commerce visitors. The sampling technique used is non- probability sampling with incidental sampling method. Analysis of the data used is using path analysis with partial and simultaneous hypotheses. The results of this study are that there is a partial influence between Sales Promotion (X1) on Purchase Decisions (Y). there is a partial influence between Trust (X2) on the Purchase Decision (Y) of the Lazada marketplace . There is a simultaneous influence between sales promotion (X1) and trust (X2) on purchasing decisions (Y) Lazada marketplace.
Co-Authors Endang Taufiqurahman KUSNANTO, DANANG Pascal Sidqi Lubis Tanti Pratiwi