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All Journal Primanomics : Jurnal Ekonomi & Bisnis Jurnal Bina Manajemen
Erni Hernawati
Sekolah Tinggi Ilmu Ekonomi Media Nusantara Cipta
Economics, Econometrics & Finance

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An Analysis Of Go-Food, Grabfood, And Shopeefood Utilization To Improve Customer Loyalty On Home-Based Business Owners In Tangerang City Maria Oktaviana; Andres Dharma Nurhalim; Erni Hernawati
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 3 (2021): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i3.631

Abstract

The development of technology and information plays an important role in economic development. Advances in technology and information continue to encourage economic development, especially in business activities. The type of business that is currently being favored by the community is the culinary business by opening a restaurant business. The high level of community activity and demands for speed and time efficiency make the restaurant business considered a big opportunity at this time. The purpose of this study was to determine the use of go-food, grabfood and shopeefood applications in increasing consumer loyalty to restaurant business owners in the city of Tangerang. The method used in this study is multiple linear regression analysis and different tests that function to determine whether there are differences in consumer loyalty to restaurant business owners in the city of Tangerang after and before using the Go-food, Grabfood and Shopeefood applications. In accordance with what has been tested, it is found that the price, number of orders and length of operating hours simultaneously have a positive and significant effect on consumer loyalty and it is found that there are differences in loyalty after and before using the Go-food, Grabfood and Shopeefood applications.
KONSEP GREEN MARKETING DAN DAMPAKNYA TERHADAP PERILAKU KONSUMEN INDONESIA Lu’lu’ul Jannah; Erni Hernawati
Jurnal Bina Manajemen Vol 9 No 2 (2021): Jurnal Bina Manajemen Vol 9 No.2 Maret 2021
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v9i2.157

Abstract

The purpose of this study is to determine the concept of green marketing on Indonesian consumer behavior. The data analysis method was carried out by using regression analysis either partially or simultaneously. The results showed that the attitude and environment partially influenced the involvement of green products, while the attitude environment and the involvement of green products simultaneously influenced the involvement of Indonesian society in purchasing green products in selecting products. And the results of the simultaneous regression analysis from the ANOVA test with a significance level of 0.000. Because the significant probability is much smaller than 0.05, this indicates that simultaneously it states that there is an effect of attitude environment and the involvement of green products simultaneously influencing the involvement of green product purchases.
Co-Authors Andres Dharma Nurhalim Lu’lu’ul Jannah Maria Oktaviana