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All Journal Jurnal Manajemen Informatika juremi: jurnal riset ekonomi Green Inflation: International Journal of Management And Strategic Business Leadership
Wilyan Adiasari
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Virtual Influencers : Is The Persona Trustworthy? Rafki Chandra Wibawa; Chairani Putri Pratiwi; Eko Wahyono; Desman Hidayat; Wilyan Adiasari
Jurnal Manajemen Informatika (JAMIKA) Vol 12 No 1 (2022): Jurnal Manajemen Informatika (JAMIKA)
Publisher : Program Studi Manajemen Informatika, Fakultas Teknik dan Ilmu Komputer, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jamika.v12i1.6706

Abstract

In today's digital world, people are using social media at a higher rate than ever before. One digital marketing phenomenon is the use of services from a virtual influencer. Virtual influencers are computer-generated models who are becoming increasingly famous on social media. The purpose of the study is to identify and analyze the communication way of virtual influencers in the digital marketing era. The current study uses a literature review method that searches article titles and abstracts in electronic databases (Scopus and Google Scholar) for studies published between 2018-2022 using keywords. The importance of this research is due to the phenomenon and data literature on lifestyle, interaction patterns, and most of the media production from conventional to digital which has a significant impact on the development of the digital world. The results show the perspective of digital experts on the efficacy and trustworthiness of the use of virtual influencers as a marketing strategy is capable of promoting businesses. Virtual characters can give a new color and dimension to the global marketing world and will be widely used in various industries such as fashion, music, games, films, marketing, education, and politics.
MOTIVASI PEMILIK USAHA MAKANAN DAN MINUMAN DALAM MEMBUKA RESTO DI KOTA BLITAR Wilyan Adiasari; Fifit S Ni’mah
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 1: Juli 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v5i1.10881

Abstract

Penelitian ini bertujuan untuk menggali motivasi dan pertimbangan pemilik usaha F&B dalam membuka restoran di Kota Blitar, yang merupakan kota kecil dengan populasi terbatas namun memiliki perkembangan bisnis kuliner yang cukup pesat. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Subjek penelitian terdiri dari tiga pemilik usaha F&B. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi, kemudian dianalisis menggunakan teknik analisis tematik. Hasil penelitian menunjukkan bahwa motivasi utama pelaku usaha meliputi keinginan untuk mandiri secara finansial, dukungan dari investor atau keluarga, serta pemanfaatan aset pribadi seperti lahan. Faktor eksternal seperti tren gaya hidup, daya beli masyarakat, dan peluang pasar juga menjadi pendorong utama. Selain itu, pemilihan lokasi strategis, dukungan sosial, serta inovasi dalam menu dan konsep usaha menjadi faktor penentu dalam keputusan berwirausaha. Kesimpulannya, meskipun Kota Blitar memiliki keterbatasan dalam hal populasi dan rotasi pasar, pelaku usaha tetap optimis dan melihat potensi jangka menengah, selama bisnis dijalankan dengan strategi yang adaptif, inovatif, dan berbasis pemahaman lokal
Validating Market Segmentation and Price Perception of Wedding Organizer Services Wilyan Adiasari; Sudarmiatin Sudarmiatin; Agus Hermawan
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 3 No. 2 (2026): May: Green Inflation: International Journal of Management and Strategic Busines
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v3i2.701

Abstract

Health-related SMEs in Indonesia have significant opportunities to enter international markets, but many businesses still face limitations in digital capabilities, innovation, and readiness for external markets. This study aims to examine the influence of digital transformation on the success of health-related SMEs in going international, both directly and through business innovation as a mediator. The study employs a quantitative approach using a cross-sectional survey design involving 200 owners or key managers of SMEs in East Java, selected via purposive sampling. Data were analysed using Structural Equation Modelling-Partial Least Squares (SEM-PLS). The results indicate that digital transformation has a positive influence on business innovation and the success of going international. Business innovation also has a positive effect on internationalisation success and mediates the relationship between digital transformation and external market success. These findings confirm that digitalisation should not merely be understood as an operational tool, but as a strategic capability that must be integrated with product, process, marketing, and business model innovation. The research implications emphasise the importance of strengthening digital capabilities and business innovation to enhance the global competitiveness of Indonesian health-related SMEs
Co-Authors Agus Hermawan Chairani Putri Pratiwi Desman Hidayat Eko Wahyono Fifit S Ni’mah Rafki Chandra Wibawa Sudarmiatin