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Muji rotun
Sekolah Tinggi Ilmu Manajemen Handayani
Economics, Econometrics & Finance Social Sciences

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ANALISIS BIAYA MARKETING MIX KAITANNYA DENGAN PENINGKATAN VOLUME PENJUALAN KOMPUTER PADA UD. GENIUS COMPUTER DENPASAR Muji rotun; Putu Mela Ratini
Forum Manajemen STIMI Handayani Denpasar Vol 15 No 1 (2017): Jurnal STIMI Vol. 15 No. 1 - 2017
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

marketing mix is one of marketing stragegy that very important and have effect toward improvement of selling volume. This study aim to find out to analyze the effect of marketing mix toward improvement of computer selling volume at UD. Genius Computer Denpasar in period of 2014-2015 partially and simultaneously, and to find out improvementof cost variable of marketing mix that have dominant effect to influence of improvement of computer selling volume. The result of classic assumption at normality test data has been clasiffied normal, multikoliniarity test is no multicolinierity, autocorrelation test of Durbin Watson = 1,924 it reside at between 1,55-2,46 there is no autocorrelation, heteroscedascity test is no heteroscedasity. The result of multiple regression analysis, cost of marketing mix partially have positive significant toward volume of computer selling. Analysis of F test shows marketing mix have significant effect simultaneously toward improvement of computer selling volume, the result of multiple linear regression of distribution cost value is dominant variable that have effect on improvement of computer selling volume
ANALISIS BIAYA MARKETING MIX KAITANNYA DENGAN PENINGKATAN VOLUME PENJUALAN KOMPUTER PADA UD. GENIUS COMPUTER DENPASAR Muji rotun; Putu Mela Ratini
Forum Manajemen Vol 15 No 1 (2017): Jurnal STIMI Vol. 15 No. 1 - 2017
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v15i1.160

Abstract

marketing mix is one of marketing stragegy that very important and have effect toward improvement of selling volume. This study aim to find out to analyze the effect of marketing mix toward improvement of computer selling volume at UD. Genius Computer Denpasar in period of 2014-2015 partially and simultaneously, and to find out improvementof cost variable of marketing mix that have dominant effect to influence of improvement of computer selling volume. The result of classic assumption at normality test data has been clasiffied normal, multikoliniarity test is no multicolinierity, autocorrelation test of Durbin Watson = 1,924 it reside at between 1,55-2,46 there is no autocorrelation, heteroscedascity test is no heteroscedasity. The result of multiple regression analysis, cost of marketing mix partially have positive significant toward volume of computer selling. Analysis of F test shows marketing mix have significant effect simultaneously toward improvement of computer selling volume, the result of multiple linear regression of distribution cost value is dominant variable that have effect on improvement of computer selling volume
Co-Authors Putu Mela Ratini