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All Journal Forum Manajemen
Khusnul Khotimah
STIMI Handayani Denpasar
Economics, Econometrics & Finance Social Sciences

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PENGARUH PROMOSI, PREMI DAN PENANGANAN KLAIM TERHADAP TINGKAT PENJUALAN POLIS ASURANSI KENDARAAN PADA PT. ASURANSI STACO MANDIRI CABANG DENPASAR Ida Bagus Ngurah Wimpascima; Khusnul Khotimah
Forum Manajemen STIMI Handayani Denpasar Vol 18 No 2 (2020): Jurnal STIMI Vol. 18 No. 2 - 2020
Publisher : Forum Manajemen STIMI Handayani Denpasar

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Abstract

This study aims to analyze and test the effect of the variables examined in this study, namely the Effect of Promotion, Premium and Handling of Claims on the Level of Vehicle Insurance Policy Sales at PT. Staco Mandiri Insurance Denpasar Branch. Data analysis techniques in this study were the validity test, reliability test, data normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, f test, t test and coefficient of determination. The results of this study indicate that partially the promotion, premium and claim handling variables have a positive and significant effect on the level of sales of PT. Staco Mandiri Insurance Denpasar Branch. Simultaneously the promotion variables, premiums and confectionary claims have a positive and significant effect on the level of sales of PT. Staco Mandiri Insurance Denpasar Branch.
PENGARUH PROMOSI, PREMI DAN PENANGANAN KLAIM TERHADAP TINGKAT PENJUALAN POLIS ASURANSI KENDARAAN PADA PT. ASURANSI STACO MANDIRI CABANG DENPASAR Ida Bagus Ngurah Wimpascima; Khusnul Khotimah
Forum Manajemen Vol 18 No 2 (2020): Jurnal STIMI Vol. 18 No. 2 - 2020
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v18i2.409

Abstract

This study aims to analyze and test the effect of the variables examined in this study, namely the Effect of Promotion, Premium and Handling of Claims on the Level of Vehicle Insurance Policy Sales at PT. Staco Mandiri Insurance Denpasar Branch. Data analysis techniques in this study were the validity test, reliability test, data normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis, f test, t test and coefficient of determination. The results of this study indicate that partially the promotion, premium and claim handling variables have a positive and significant effect on the level of sales of PT. Staco Mandiri Insurance Denpasar Branch. Simultaneously the promotion variables, premiums and confectionary claims have a positive and significant effect on the level of sales of PT. Staco Mandiri Insurance Denpasar Branch.
Co-Authors Ida Bagus Ngurah Wimpascima