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All Journal Jurnal Riset Pendidikan Ekonomi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business Jambura Economic Education Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Inovasi: Jurnal Ilmiah Ilmu Manajemen Jurnal Ekonomi Manajemen Sistem Informasi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Peduli Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Kepada Masyarakat Patikala Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Riset Ekonomi Syariah International Journal of Economics (IJEC) Journal of Artificial Intelligence and Digital Business Jurnal bintang manajemen Jurnal Informasi Pengabdian Masyarakat Business and Investment Review Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Pengabdian Masyarakat Berkarya IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Journal of Decision Support System Research As-Syirkah: Islamic Economic & Financial Journal Balance: Jurnal Ekonomi
Rizky Dermawan
Univeritas Pembangunan Nasional “Veteran” Jawa Timur
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Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Pada Aplikasi Tokopedia di Kecamatan Tanjunganom Kabupaten Nganjuk Moh. Fajar Bahari; Rizky Dermawan
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2109

Abstract

Abstrak Kecanggihan teknologi mendukung masyarakat dalam berbelanja secara online melalui marketplace. Penelitian ini bertujuan guna mengetahui Pengaruh kritik pembeli online dan skor patron atau rating online terhadap pilihan pembelian di aplikasi tokopedia kecamatan tanjungom, Kabupaten Nganjuk. Populasi diambil dari seluruh penduduk di Kecamatan Tanjunganom yaitu sebanyak 82.140 orang yang usianya 15 tahun keatas. Pengambilan sampel menggunakan teknik Simple Random Sampling melalui mengunakan formulasi Slovin, sehingga mengambil sebanyak 100 responden. Data dikumpulkan melalui pembagian kuesioner kepada responden melalui skala interval dengan skala likert dari skor 1 sampai 5. Kemudian data diolah menggunakan teknik analisis data Partial Least Square (PLS) melalui analisis outer dan inner model serta uji hipotesis. Hasil penelitian menunjukan bahwa online customer review dan online customer rating memiliki pengaruh terhadap keputusan pembelian pada marketplace Tokopedia di Kecamatan Tanjunganom, Kabupaten Nganjuk secara signifikan dan positif. Kata Kunci: Keputusan Pembelian; Online Customer Rating; Online Customer Review. Abstract The sophistication of generation supports people in buying on-line through the market. This study aims to decide the impact of online consumer critiques and online consumer ratings on purchasing choices at the tokopedia market in tanjunganom district, nganjuk regency. The populace was taken from the complete populace in tanjunganom district, specifically 82,140 people elderly 15 years and over. Sampling the use of the approach of easy random sampling through the slovin formula, in order to acquire a hundred respondents. Facts was amassed through dispensing questionnaires to respondents through an c programming language scale with a likert scale from a rating of 1 to 5. Then the data was processed the usage of partial least square (pls) facts analysis strategies thru outer and inner model analysis and hypothesis testing. The outcomes show that on-line consumer critiques and on line consumer scores have a big and tremendous have an effect on on buying selections at the tokopedia market in tanjunganom district, nganjuk regency Keywords: Purchase Decision; Online Customer Ratings; Online Customer Reviews
Pengaruh Live Streaming, Content Marketing, dan Online Customer Review Terhadap Keputusan Pembelian pada TikTok Shop di Surabaya Sri Rahmayanti; Rizky Dermawan
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4716

Abstract

TikTok meluncurkan fitur TikTok Shop agar bisa melanjutkan misinya untuk membahagiakan para penggunanya dengan memberikan kemudahan berbelanja tanpa perlu berpindah aplikasi. Penelitian ini bertujuan untuk mengetahui kontribusi dari live streaming, content marketing, dan online customer review terhadap keputusan pembelian pada TikTok Shop di Surabaya. Penelitian ini memanfaatkan pendekatan kuantitatif dengan populasi adalah pengguna TikTok di Surabaya. Metode penelitian yaitu metode probability sampling yang menentukan sampel dengan teknik purposive sampling. Sampel dipilih sesuai dengan pedoman Ghozali yang menghasilkan sebanyak 112 responden. Dalam menganalis data digunakan metode SEM dengan memanfaatkan alat analisis PLS. Hasil penelitian yang dilakukan menunjukkan bahwa live streaming, content marketing, dan online customer review berpengaruh positif dan signifikan terhadap keputusan pembelian pada TikTok Shop di Surabaya. Kata Kunci: Content Marketing; Keputusan Pembelian; Live Streaming; Online Customer Review. Abstract TikTok launched the TikTok Shop feature so that it can continue its mission to make its users happy by providing convenience for shopping without the need to switch applications. This study aims to determine the contribution of live streaming, content marketing, and online customer reviews to purchasing decisions at the TikTok Shop in Surabaya. This research utilizes a quantitative approach with a population of TikTok users in Surabaya. The research method is the probability sampling method which determines the sample by purposive sampling technique. The sample was selected according to Ghozali's guidelines which resulted in 112 respondents. In analyzing the data, the SEM method was used by utilizing the PLS analysis tool. The results of the research conducted show that live streaming, content marketing, and online customer reviews have a positive and significant effect on purchasing decisions at the TikTok Shop in Surabaya. Keywords: Content Marketing; Live Streaming; Online Customer Review; Purchasing Decision.
PERSEPSI PERAN, KONSISTENSI PERAN, DAN KINERJA Rizky Dermawan Soemanagara1
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol. 3 No. 4 (2006): Jurnal Ilmu Administrasi
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v3i4.415

Abstract

This paper describes the relationship between role perception, role consistency, andperformance. The role consistency is described as a commitment to expected behavior for a given position. The description of the idea of consistency is borrowed from time-consistency theory of economics
PARADOKS ORGANISASIONAL: DILEMA MANAJERIAL DALAM PEMILIHAN ALOKASI SUMBER DAYA ORGANISASI (STUDI KASUS ADMINISTRASI PUBLIK PENDIDIKAN TINGGI Rizky Dermawan Soemanagara
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol. 5 No. 4 (2008): Jurnal Ilmu Administrasi
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v5i4.447

Abstract

Resource allocation resolution is essential for achieving organizational goals. It is related to inter-actor social interaction, in the form of position bargaining. In this case, analysis on educational policy should be based upon the main framework that education is public goods. When education is so-called public goods, all decisions on educational policy are thought to be within political domain. Thus, its administration becomes politically bound public administration. This research applies organizational analysis. The writer chose this tool analysis by reason of the fact that all activities to accomplish vision and missions carried out by social actors are within organizational span. Balancing organizational paradox can be attained by linking it to organizational vision, through system and organization structure approaches. The system of higher education is believed to be loosely coupled system. One thing to be noted is that the education system does not tightly bind higher education institutions. There is no consensus between universities and education system.There is no tight internal bound within organization, but one goal commitment, i.e. educational performance.
KAJIAN DAN SOLUSI TEORI DAN PERILAKU ORGANISASI ATAS KORUPSI Rizky Dermawan Soemanagara,
Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Vol. 2 No. 3 (2005): Jurnal Ilmu Administrasi
Publisher : Sekolah Tinggi Ilmu Administrasi Lembaga Administrasi Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/jia.v2i3.456

Abstract

What creates corruption? How to solve the matter? This article attempts to uncover the radix of and offers solutions to reduce corruption from the perspective of organization theory and organization behaviour. Several key points are addressed such organizational structure and organizational culture. The agency theory and “an extended” social contract theory are used as main ideas to describe the historical, organizational key factors to the creation of corruption
Pengaruh Persepsi Risiko dan Kepercayaan Terhadap Minat Beli Konsumen E-Commerce Blibli.com di Sidoarjo Dewi Fathika Sari; Rizky Dermawan
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.7310

Abstract

This research intends to ascertain how perceived risk and trust affect Sidoarjo users of the Blibli.com e-commerce site's desire to make a transaction. Purposive sampling is a form of quantitative methodology that was utilized in this investigation. 104 respondents make up the study sample. Users who reside in Sidoarjo and Blibli.com e-commerce users were given questionnaires as part of this research's data collection. The answers of the questionnaire have been deemed valid and trustworthy, and the Partial Least Square (PLS) model was utilized as the study's analytical tool. The findings of this research show that perceived risk has a positive and large impact on the purchase intentions of Blibli.com e-commerce customers, and trust has a positive and significant impact as well. Constructive suggestions that can be considered in buying interest are that Blibli.com needs to focus on providing clear price information, price comparison features with competitors, special program discounts, lowest price guarantees, and loyalty programs to reduce consumer risk perceptions. In addition, Blibli.com must improve customer service, personalized experience, delivery process, transparency, product quality, ease of return, and e-commerce technology innovation to create sustainable trust in providing satisfaction to customers. Future research can consider other variable factors that can influence purchase intention so that research results become more comprehensive and better. Keywords: Purchase Intention, Perceived risk, Trust.
Pengaruh Brand Image, Korean Wave, Fanatisme dan Brand Ambassador terhadap Keputusan Pembelian Indah Wardani; Rizky Dermawan
Ekonomis: Journal of Economics and Business Vol 7, No 2 (2023): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i2.1357

Abstract

Instant noodles are one of the fast food that is popular with the public because it has a delicious taste, is practical and quickly served at an economical price. This study aims to examine and determine the effect of brand image, korean wave, fanaticism and brand ambassadors on purchasing decisions of NCT Dream edition of Lemonilo noodles. The research method used is quantitative method. The sampling method used is non-probability sampling with purposive sampling technique. Respondents in this study were 100 consumers of Lemonilo instant noodles fans of NCT Dream who followed the Instagram account @wownctzen.id. The data collection technique used was primary data in the form of a questionnaire with a Likert scale, and secondary data in the form of literature and previous research. The data analysis technique uses SEM-PLS with the help of the smartPLS application. The results of the study show that brand image, Korean wave, fanaticism and brand ambassadors have a positive and significant influence on purchasing decisions for consumers of NCT Dream Lemonilo noodles.
PERAN PEMASARAN DIGITAL DALAM MEMASARKAN PRODUK UMKM TELUR ASIN RAHAYU WILUJENG DI DESA NGLEBAK If’idatur Rosyidah; Rizky Dermawan
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 1 No. 2 (2023): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v1i2.246

Abstract

KKN-T Kewirausahaan adalah kegiatan pengabdian masyarakat yang dibentuk oleh Universitas Pembangunan Nasional "Veteran" Jawa Timur untuk menerapkan pengetahuan tentang berbagai topik yang berkaitan dengan kewirausahaan di masyarakat dalam perkuliahan. Kegiatan pengabdian masyarakat ini berlangsung selama tiga bulan dan dilakukan di Desa Nglebak, Kecamatan Bareng, Kabupaten Jombang. Dalam kegiatan ini, Tim KKN-T 06 menggandeng salah satu UMKM yaitu UMKM Telur Asin Rahayu Wilueng. Tim KKN-T 06 mengidentifikasi adanya kendala pemasaran pada UMKM Telur Asin Rahayu Wilueng. Dengan adanya kendala tersebut, Tim KKN-T 06 memberikan solusi agar UMKM Telur Asin Rahayu Wilueng dapat memperluas jangkauan pemasarannya. Metode pelaksanaan yang digunakan pada program ini terdiri dari beberapa tahapan pelaksanaan yaitu survei, observasi dan FGD (Focus Group Discussion). Ketiga tahapan tersebut dilakukan dengan mengumpulkan informasi melalui wawancara dengan pelaku usaha. Setelah berdiskusi dengan pelaku usaha, Tim KKN-T 06 memberikan pengarahan dan pembuatan digital marketing untuk mengatasi kendala dalam bisnis telur asin. Solusi yang diberikan adalah mengganti kemasan produk dengan kemasan mika yang diberi stiker logo dan memberi pengetahuan serta pelatihan pemasaran digital. Dengan demikian, solusi yang diberikan oleh tim KKN-T 06 ini diharapkan dapat memperluas pemasaran Usaha Telur Asin Rahayu Wilujeng.
The Influence of Experiential Marketing and Emotional Marketing on Customer Loyalty at Starbucks Jemursari Asyhari, Muhammad Daffa; Dermawan, Rizky
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.727

Abstract

Experiential Marketing is a way of providing customers with experience regarding the services or products they use so as to influence customer loyalty. Emotional Marketing aspects build emotional relationships beyond the experiences experienced by customers, warm emotional relationships build customer attachment to products or services. This research aims to determine the influence of Experiential Marketing and Emotional Marketing on customer loyalty at Starbucks Jemursari. This research method uses quantitative research. The population in this research is Starbucks Jemursari customers with a total of 103 respondents. The sampling technique uses a non-probability sampling method with purposive sampling technique. The analysis technique for this research uses the partial least squares (PLS) method. The research results show that Experiential Marketing has an effective influence on customer loyalty at Starbucks Jemursari and Emotional Marketing has an effective influence on customer loyalty at Starbucks Jemursari.
Pengaruh Brand Ambassador terhadap Keputusan Pembelian pada Produk Luwak White Koffie di Surabaya dengan Citra Merek sebagai Variabel Intervening Haque, Muhammad Hirzal; Dermawan, Rizky Dermawan; Amriel, Egan Evanzha Yudha
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4178

Abstract

This study aims to determine the effect of brand ambassadors on purchasing decisions on civet white coffee in Surabaya with brand image as an intervening variable. The research method used is a quantitative research method with a sampling technique using non-probability sampling and purposive sampling techniques. The population and sample in this study were people in the city of East Surabaya who had bought and consumed civet white coffee products with a total of 99 respondents. This study uses the Smart-PLS test tool. The results of the study show that: 1) Brand Ambassadors had an effect on Purchasing Decisions, 2) Brand Ambassadors had an effect on Brand Image, 3) Brand Image had an effect on Purchasing Decisions and 4) Brand Ambassadors through Brand Image had an effect on Purchasing Decisions. Keywords: Brand Ambassador; Brand Image; Luwak White Koffie
Co-Authors Aditiansa, Jovan Fitrianto Amriel, Egan Evanzha Yudha Andi Thirah Koesitiany Mallarangan Anita Wulandari Ardiansyah, Feri Arifinda, Della Aulia Riskha Asyhari, Muhammad Daffa Azizah, Ni Matul Banis , Achniatuzzahra Boby Yudho Anggoro Cabase, Daniar Casta Cindy Pramilenia Dewi Cordelia Izaak, Wilma Dahlan, Ahsan Dlonni Darmawan, Adhicandra Dewi Fathika Sari Dieva, Diknastiya Putri Ellisa Adelia Fridita Hijrayah Mahatma Prianka Handoko, Jetendra Adli Haque, Muhammad Hirzal Hermawan, Tomy Huzaema, Maharani If’idatur Rosyidah Indah Wardani Izaak, Wilma Cordelia Jayanti, Reni Kusmawati, Deasy Fitria Lasria Mandalahi Leony Puspitasari, Cindy Maghfiratul Layli, Rani Maharani, Berlian Putri Mamlu'ah, Nailatul Mandasari, Virginia Mansur, Muhammad Yogi Zifari Moh. Fajar Bahari Moh. Fajar Bahari Mutiara Asa, Anastasya Puspa Nabila Nurkholish Majid Nurul Hasanah Oktavian, Rizal Boy Prasetyo Pambudhi, Kukuh Puteri Haiza Nurisnadiah Rahmawati, Eka Putri Rahmawati, Fauziah Putri Indi Ratih Mukti Azhar Rizky Pratama Ramadhani Rohmah, Nila Fatihatur Samudro, Firmansyah Putra Sari, Adinda Nila Puspita Setianti, Ikko Ukumi Puteri Siwi, Aurizka Fadia Soleha, Rizky Bayu Sopi Napidah Sibarani Sri Rahmayanti Syahputra, Denny Syakban, Medi Hendika Varian Timothy, Yerrica Betrin Wahyuaqil, Dias Widargo, Sherlina Aliefianti Zawawi Zawawi, Zawawi Zulfansyah, Mohammad Kahfi