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All Journal EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business Jurnal bintang manajemen Jurnal Informasi Pengabdian Masyarakat Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Journal of Decision Support System Research
Rizky Dermawan
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Social Media Marketing dan Kesadaran Terhadap Minat Berlangganan pada Layanan Streaming Vidio di Kota Surabaya Rizky Pratama Ramadhani; Rizky Dermawan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 9 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i9.2736

Abstract

This study aims to determine the effect of social media marketing and brand awareness on subscription intention in Vidio streaming services in Surabaya City. The population in this study are people in Surabaya City with an age range of 17 - 39 years. With a research sample of 98 respondents, namely people who have seen content or advertisements from Vidio streaming services determined by non-probability sampling method with purposive sampling technique. The method used in this research is quantitative method with SEM PLS analysis technique. The results showed that social media marketing has a positive and significant effect on subscription intention. Furthermore, brand awareness has a positive and significant effect on subscription intention.
Sistem Pendukung Keputusan Pemilihan E-Wallet Terbaik Menerapkan Metode Simple Additive Weighting (SAW) Lasria Mandalahi; Rizky Dermawan; Sopi Napidah Sibarani
Journal of Decision Support System Research Vol. 2 No. 1 (2024): September 2024
Publisher : ADA Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64366/dss.v2i1.71

Abstract

The popularity of e-wallets in Indonesia continues to skyrocket along with people's digital lifestyle. Ease of transactions and various attractive promos are the main attractions. However, data security and variations in transaction fees need to be a concern. To help users choose the right e-wallet, the application of a Decision Support System (SPK) by considering factors such as ease of use, security, and cost can be an effective solution. This research develops a Decision Support System (SPK) using the Simple Additive Weighting (SAW) method. This SPK allows Punulis to compare and evaluate various important criteria in choosing an E-Wallet, such as security, ease of use, merchant support, transaction fees, and additional features. The SAW method is used to give weight to each criterion and produce the best E-Wallet recommendations based on the calculations carried out. From the results of calculations using the SAW method, an e-wallet ranking was obtained with Link Aja with a final value of 1.219 as the best, followed by iSaku with a final value of 1.008, and Jenius with a final value of 0.948.
Pengaruh Pengalaman Pelanggan dan Kualitas Layanan Elektronik Terhadap Kepuasan Pelanggan Layanan Pesan Antar Makanan Gofood di Surabaya Boby Yudho Anggoro; Rizky Dermawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.2986

Abstract

service to its consumers. The emergence of many competitors has pressured Gofood to find effective strategies to become the market leader. The purpose of this study is to determine the influence of customer experience and electronic service quality on customer satisfaction with Gofood’s food delivery service in Surabaya. This research employs a quantitative method. The population in this research consist of the residents of Surabaya. The targeted sample includes residents of Surabaya who have utilized and purchased Gofood as a food delivery service with 98 respondents. The sampling process uses a non-probability sampling method through purposive sampling techniques. The results of this research reveal: 1) customer experience has a positive and significant effect on customer satisfaction and 2) electronic service quality has a positive and significant effect on customer satisfaction.
Faktor Gaya Hidup Hedonis dan Persepsi Kemudahan Penggunaan Terhadap Keputusan Generasi Z Menggunakan Spaylater di Surabaya Andi Thirah Koesitiany Mallarangan; Rizky Dermawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.3005

Abstract

The rapid development of the internet has encouraged Generation Z to adopt a hedonistic lifestyle, supported by the convenience offered by online loan services like SPayLater. This study aims to identify the influence of a hedonistic lifestyle and perceived ease of use on the decision to use SpayLater among Generation Z in Surabaya. This quantitative research sampled 96. The sampling technique used was accidental sampling, targeting respondents who belong to Generation Z, are aware of SPayLater, and reside in Surabaya. The analysis technique applied in this study is Partial Least Squares (PLS) using SmartPLS 4, including validity tests, reliability tests, and hypothesis testing. The results showed that the variables of hedonistic lifestyle and perceived ease of use have a positive and significant influence on the decision to use SpayLater.
Co-Authors Andi Thirah Koesitiany Mallarangan Anita Wulandari Boby Yudho Anggoro Cindy Pramilenia Dewi Ellisa Adelia If’idatur Rosyidah Indah Wardani Lasria Mandalahi Moh. Fajar Bahari Moh. Fajar Bahari Rizky Pratama Ramadhani Sopi Napidah Sibarani Sri Rahmayanti