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All Journal Indonesian Journal of Multidisciplinary Science
Annisa Edelia
Faculty of Islamic Economy and Business, Islamic State University of North Sumatera
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

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Business and Marketing Behaviors’ Effects on Deciding Purchase at PT Mulya Krida Resik Medan Annisa Edelia; Puja Kesuma; Siti Nurhazizah; Suhairi Suhairi
Indonesian Journal of Multidisciplinary Science Vol. 1 No. 5 (2022): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1143.234 KB) | DOI: 10.55324/ijoms.v2i2.103

Abstract

This study aims to determine the effect of Business Behavior and Marketing on Purchasing Decisions at PT Mulya Krida Resik Medan. The research methodology used is the quantitative descriptive method. The type of data used in this study is quantitative data obtained in the form of numbers and numbers. Sources of data in the form of primary data and secondary data. Primary data were obtained from distributing questionnaires, secondary data were obtained from companies, journals, and books relating to Business Conduct and Marketing and Purchasing Decisions. The population in this study amounted to 176 customers and the sample in this study amounted to 122 customers. Data analysis uses multiple linear regression analysis methods. There is a positive and significant influence between Business Conduct and Marketing on Purchasing Decisions at PT Mulya Krida Resik.
Co-Authors Puja Kesuma Siti Nurhazizah Suhairi Suhairi