Business and Marketing Behaviors’ Effects on Deciding Purchase at PT Mulya Krida Resik Medan

Annisa Edelia (Faculty of Islamic Economy and Business, Islamic State University of North Sumatera)
Puja Kesuma (Faculty of Islamic Economy and Business, Islamic State University of North Sumatera)
Siti Nurhazizah (Faculty of Islamic Economy and Business, Islamic State University of North Sumatera)
Suhairi Suhairi (Faculty of Islamic Economy and Business, Islamic State University of North Sumatera)

Indonesian Journal of Multidisciplinary Science
Vol. 1 No. 5 (2022): Indonesian Journal of Multidisciplinary Science

This study aims to determine the effect of Business Behavior and Marketing on Purchasing Decisions at PT Mulya Krida Resik Medan. The research methodology used is the quantitative descriptive method. The type of data used in this study is quantitative data obtained in the form of numbers and numbers. Sources of data in the form of primary data and secondary data. Primary data were obtained from distributing questionnaires, secondary data were obtained from companies, journals, and books relating to Business Conduct and Marketing and Purchasing Decisions. The population in this study amounted to 176 customers and the sample in this study amounted to 122 customers. Data analysis uses multiple linear regression analysis methods. There is a positive and significant influence between Business Conduct and Marketing on Purchasing Decisions at PT Mulya Krida Resik.