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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Hilirisasi IPTEKS (JHI) Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya
Rosadi, Firsta Ninda
Universitas Andalas
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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Online Platform-Based Digital Marketing Training to Enhance the Branding of Gula Saka Talang Anau roza yunita; Firsta Ninda Rosadi; Wellyalina; Lusi Puspika Sari
Jurnal Hilirisasi IPTEKS Vol. 8 No. 3 (2025)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v8i3.896

Abstract

 Digital transformation is a key factor in enhancing the competitiveness of micro, small, and medium enterprises (MSMEs), particularly in rural areas that still face significant technological access gaps. This community engagement program aims to improve the digital literacy and skills of rural MSME actors producing gula saka (traditional brown sugar) through training on social media, online marketplaces, and Google Maps as tools for promotion and market expansion. The program employed a combination of pre-test, intensive hands-on training, and post-test to measure participants’ skill improvement. The training focused on digital branding, online marketing strategies, and business location mapping. Evaluation was conducted using a questionnaire covering three indicators: relevance, efficacy, and usefulness. The results show a substantial increase in participants’ digital skills, from 18% (pre-test) to 96% (post-test). The relevance indicator scored 3.6 out of 4, efficacy scored 3.0, and usefulness scored 4.0. Although no online transactions have occurred, the appearance of gula saka products on Google Maps indicates improved digital visibility. Participants perceived digital marketing as highly relevant and beneficial, although some challenges remain in applying these skills effectively. This program strengthens local branding and creates strategic opportunities for market expansion and gradual socio-economic impact. Continued mentoring is needed to ensure the consistent application of digital skills in business practices.
Analisis Pengaruh Produk Domestik Regional Bruto (PDRB) Dan Suku Bunga Terhadap Investasi Swasta Sektor Pertanian Di Sumatera Barat Periode Tahun 2014-2024 Dedi Julianto; Firsta Ninda Rosadi; Mieke Efrianda; Azel Febrya Putri
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol 5 No 1 (2026): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v5i1.2673

Abstract

This study, entitled "Analysis of the Effect of Gross Regional Domestic Product (GRDP) and Interest Rates on Private Investment in the Agricultural Sector in West Sumatra for the 2014-2024 Period," aims to analyze the effect of GRDP and interest rates on private investment in the agricultural sector in West Sumatra between 2014 and 2024. The data used are secondary time series data obtained from the Central Statistics Agency (BPS) of West Sumatra Province and the International Financial Statistics Agency (IFS). The analytical method used is Ordinary Least Squares (OLS) regression, with a predetermined equation model. The results indicate that GRDP has a significant positive relationship with private investment in the agricultural sector, while interest rates show a negative relationship. This study provides important insights into the factors influencing investment in the agricultural sector, which can serve as a reference for policymakers and investors.
PEMULIHAN PRODUKSI PADI PASCABANJIR MELALUI PERBAIKAN KESUBURAN TANAH DAN PENERAPAN KOMPONEN TEKNOLOGI SAWAH POKOK MURAH DI NAGARI PAUH KAMANG MUDIAK Fastabiqul Khairad; Riza Syofiani; Firsta Ninda Rosadi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 7 (2026): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i7.%p

Abstract

Banjir bandang yang terjadi di Nagari Pauh Kamang Mudiak menyebabkan kerusakan pada lahan sawah, terutama pada aspek kesuburan tanah, sistem drainase, dan tata air, sehingga berdampak pada penurunan produktivitas padi. Kegiatan pengabdian ini bertujuan untuk mendukung pemulihan produksi lahan padi melalui perbaikan kesuburan tanah, perbaikan sistem tata air, serta penerapan semi teknologi Sawah Pokok Murah pada Kelompok Arunika Tani Milenial. Metode pelaksanaan meliputi sosialisasi, pelatihan, penerapan teknologi di lahan demplot, serta pendampingan petani secara partisipatif. Kegiatan yang dilakukan mencakup pembuatan dan aplikasi kompos berbahan sumber daya lokal, perbaikan drainase dan tata air sawah, pembuatan demplot sebagai media pembelajaran, serta penerapan budidaya padi berbasis semi teknologi Sawah Pokok Murah. Hasil kegiatan menunjukkan adanya perbaikan kondisi lahan, khususnya pada peningkatan kesuburan tanah dan kesiapan lahan untuk budidaya padi. Demplot juga berfungsi sebagai sarana pembelajaran bagi petani dalam memahami proses rehabilitasi lahan pascabanjir. Meskipun teknologi Sawah Pokok Murah belum diterapkan secara penuh, prinsip-prinsip utamanya telah diadaptasi melalui pemanfaatan bahan organik lokal dan pengelolaan lahan berkelanjutan. Kegiatan ini meningkatkan partisipasi dan pemahaman petani dalam upaya pemulihan produksi padi pascabencana.
Co-Authors Azel Febrya Putri Dedi Julianto Fastabiqul Khairad Lusi Puspika Sari Mieke Efrianda Riza Syofiani Roza Yunita Wellyalina, Wellyalina