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All Journal Jurnal Hilirisasi IPTEKS (JHI) Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya
Rosadi, Firsta Ninda
Universitas Andalas
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Online Platform-Based Digital Marketing Training to Enhance the Branding of Gula Saka Talang Anau roza yunita; Firsta Ninda Rosadi; Wellyalina; Lusi Puspika Sari
Jurnal Hilirisasi IPTEKS Vol. 8 No. 3 (2025)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v8i3.896

Abstract

 Digital transformation is a key factor in enhancing the competitiveness of micro, small, and medium enterprises (MSMEs), particularly in rural areas that still face significant technological access gaps. This community engagement program aims to improve the digital literacy and skills of rural MSME actors producing gula saka (traditional brown sugar) through training on social media, online marketplaces, and Google Maps as tools for promotion and market expansion. The program employed a combination of pre-test, intensive hands-on training, and post-test to measure participants’ skill improvement. The training focused on digital branding, online marketing strategies, and business location mapping. Evaluation was conducted using a questionnaire covering three indicators: relevance, efficacy, and usefulness. The results show a substantial increase in participants’ digital skills, from 18% (pre-test) to 96% (post-test). The relevance indicator scored 3.6 out of 4, efficacy scored 3.0, and usefulness scored 4.0. Although no online transactions have occurred, the appearance of gula saka products on Google Maps indicates improved digital visibility. Participants perceived digital marketing as highly relevant and beneficial, although some challenges remain in applying these skills effectively. This program strengthens local branding and creates strategic opportunities for market expansion and gradual socio-economic impact. Continued mentoring is needed to ensure the consistent application of digital skills in business practices.
Analisis Pengaruh Produk Domestik Regional Bruto (PDRB) Dan Suku Bunga Terhadap Investasi Swasta Sektor Pertanian Di Sumatera Barat Periode Tahun 2014-2024 Dedi Julianto; Firsta Ninda Rosadi; Mieke Efrianda; Azel Febrya Putri
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol 5 No 1 (2026): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppisb.v5i1.2673

Abstract

This study, entitled "Analysis of the Effect of Gross Regional Domestic Product (GRDP) and Interest Rates on Private Investment in the Agricultural Sector in West Sumatra for the 2014-2024 Period," aims to analyze the effect of GRDP and interest rates on private investment in the agricultural sector in West Sumatra between 2014 and 2024. The data used are secondary time series data obtained from the Central Statistics Agency (BPS) of West Sumatra Province and the International Financial Statistics Agency (IFS). The analytical method used is Ordinary Least Squares (OLS) regression, with a predetermined equation model. The results indicate that GRDP has a significant positive relationship with private investment in the agricultural sector, while interest rates show a negative relationship. This study provides important insights into the factors influencing investment in the agricultural sector, which can serve as a reference for policymakers and investors.
Co-Authors Azel Febrya Putri Dedi Julianto Lusi Puspika Sari Mieke Efrianda roza yunita Wellyalina