Garuda - Garba Rujukan Digital

Divia Zulianti

Universitas Islam Negeri Sumatera Utara

Author-ID : 3393594

Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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THE EFFECT OF THE DIGITAL REVOLUTION ON GLOBAL MARKETING IN ERA 4.0 AND CONSUMER BEHAVIOR Divia Zulianti; Sri Kartika Dewi; Vanya Nurul Izza; Suhairi
Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research
Publisher : International Journal Labs

In today's sophisticated era, the digital revolution continues to develop. Today, the world's industry and manufacturing has faced a revolution that has changed all kinds of existing forms of industry. Especially in the fourth era or the digital revolution. Era 4.0 is marked by the emergence of various changes that occur in technology that have an impact on various fields, and one of them is the marketing aspect. Marketing has now shifted from the traditional marketing concept to Global Marketing, where today's trade has reached a matter of seconds because all transactions are carried out online with the help of the internet and can spread widely anywhere, both domestically and abroad. The digital revolution has also changed consumer behavior towards marketing. This change in consumer behavior can also be seen from the way they search for, pay for, use and dispose of purchased goods after consumption. Consumer habits in consuming media have also changed drastically, and this has prompted marketers to create strategies and innovate to find more effective alternative channels to attract consumers

NEW ECONOMIC CHALLENGES TO INTERNATIONAL BUSINESS DURING THE COVID-19 PANDEMIC Divia Zulianti; Nuri Aslami
Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research
Publisher : International Journal Labs

The COVID-19 pandemic is currently engulfing the world, including Indonesia, causing various impacts including the economic sector, one of which has a major impact on the international business world. This study aims to determine the impact of the Covid-19 international economic and business challenges in Indonesia today. This type of research is a research with data analysis using qualitative methods. The results of the study show the impact of the Covid-19 pandemic on the global economy, including the international business economy. From the impact of this pandemic, the decline in demand for international products and the inhibition of production and export imports because the raw materials come from outside countries, the impact of this pandemic affects the realization of investment realization is hampered. No exception, investors who plan to invest in Islamic businesses. The increasing risk of Islamic financial institutions from this challenge international economic and business strategies can overcome the impact of the Covid-19 pandemic, it is hoped that international economic and business actors will show empathy and solidarity with stakeholders. international business people develop more profitable business strategies. International business players take advantage of and support the government's stimulus program. Banking and other financial institutions must start revising their growth targets, implementing digital transaction technology in one solution. The international economy and business can play a role in recovering from economic shocks by prioritizing the achievement of the objectives of the international business strategyImpact of Covid-19Impact of Covid-19Impact of Covid-19

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