Garuda - Garba Rujukan Digital

Vanya Nurul Izza

Universitas Islam Negeri Sumatera Utara

Author-ID : 3393596

Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Articles

THE EFFECT OF THE DIGITAL REVOLUTION ON GLOBAL MARKETING IN ERA 4.0 AND CONSUMER BEHAVIOR Divia Zulianti; Sri Kartika Dewi; Vanya Nurul Izza; Suhairi
Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research
Publisher : International Journal Labs

In today's sophisticated era, the digital revolution continues to develop. Today, the world's industry and manufacturing has faced a revolution that has changed all kinds of existing forms of industry. Especially in the fourth era or the digital revolution. Era 4.0 is marked by the emergence of various changes that occur in technology that have an impact on various fields, and one of them is the marketing aspect. Marketing has now shifted from the traditional marketing concept to Global Marketing, where today's trade has reached a matter of seconds because all transactions are carried out online with the help of the internet and can spread widely anywhere, both domestically and abroad. The digital revolution has also changed consumer behavior towards marketing. This change in consumer behavior can also be seen from the way they search for, pay for, use and dispose of purchased goods after consumption. Consumer habits in consuming media have also changed drastically, and this has prompted marketers to create strategies and innovate to find more effective alternative channels to attract consumers

IMPLEMENTING AN INTERNAL CONTROL STRATEGY FOR THE PERFORMANCE OF PUBLIC SECTOR ORGANIZATIONS Vanya Nurul Izza; Nuri Aslami
Journal of Social Research Vol. 1 No. 2 (2022): Journal of Social Research
Publisher : International Journal Labs

Strategic management is not only applied to the private sector but has also been applied to the public sector. The implementation of strategic management in the two sectors is actually not that much different, it's just that public sector institutions do not emphasize the organization's goal to seek profit but rather to serve the community. The stages of strategic management begin with strategy formulation, strategy implementation and strategy evaluation. The implementation of public sector strategic management is one of the best ways to achieve good governance. In an effort to realize a better performance of government organizations in providing services to the community, the implementation of strategic management for public sector organizations is very important to improve the effectiveness of the performance of public sector organizations. This requires public sector organizations to think strategically, be able to translate their inputs into effective strategies, and develop the rationale needed to lay the foundation for implementing their strategies. Implementation of strategic management in public sector organizations is expected to assist the organization in realizing its vision and mission. Although the outcome orientation to be achieved by implementing strategic management between the private sector and the public sector is slightly different, the two sectors certainly face different environmental conditions which become their own obstacles in the process of implementing strategic management. To overcome the obstacles that occur, one of them is by using a SWOT analysis approach (strength, weakness, opportunity, and threats). -constraints that occur in measuring the performance of public sector organizations

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