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All Journal Jurnal Ilmiah Mahasiswa FEB Wacana, Jurnal Sosial dan Humaniora Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) E-JRM KOPEMAS
Dita Roosemella Paramadina
Universitas Islam Malang
Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)

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Analysis of Multifactor that Influences Grabfood Consumer Behaviour During the Covid-19 Pandemic Rois Arifin; Dita Roosemella Paramadina
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i2.2578

Abstract

The purpose of this research is to analyze the significance of the effect of e-service quality, price and e - promotion on e-customer satisfaction during Covid-19 pandemic in Malang City. The research method used is quantitative research methods, sampling techniques data by distributing questionnaires to 150 respondents using purposive sampling technique. Methods of data analysis using Validity and Reliability tests, Multiple Linear Regression, Statistical F Test and Statistical Test t. The results of the study with the F statistical test obtained that e-service quality, price and e - promotion simultaneously have a significant effect on e-customer satisfaction at Grabfood During pandemic. Meanwhile, through the t statistical test, it was obtained that e-service quality, price and e - promotion partially had a significant effect on e-customer satisfaction at Grabfood During pandemic.
Co-Authors Achmad Helmy Djawahir Achmad Helmy Djawahir Ahmad Iqbal Fatahillah Ahmad Syarifuddin Ahmad Syarifuddin Anwar, M. Saiful Ary Hutama Putra Fahmi Ramadhan Fahmi Ramadhan, Fahmi Fatahillah, Ahmad Iqbal Fida Triani Firda Fikra Tania Gilang Anugrah Pratama Hartanto, Nuruddin Harun Alrasyid Ilmi, Moch. Alfi Nur Innes Septya Putri M. Fajar Nurdiansyah M. Saiful Anwar Moch. Alfi Nur Ilmi Mohammad Rizal, Mohammad Muhammad Syahril Ramadhan Muthoharoh, Aisah Najjah, Famirza Syifaun Nurdiansyah, M. Fajar Nuruddin Hartanto Pradifta, Rayi Mifta Pratama, Gilang Anugrah Putra, Ary Hutama Putri, Innes Septya Rayi Mifta Pradifta Rois Arifin Sa’diah, Mufidatul Tania, Firda Fikra Triani, Fida Ubud Salim