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Journal : E-JRM

The Effect Of Customer Experience, Perceived Value And Trust On Customer Loyalty (Case Study On MSMEs Pottery In Pagelaran District, Malang Regency) Sa’diah, Mufidatul; Alrasyid, Harun; Paramadina, Dita Roosemella
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract Customers in pottery Micro, Small and Medium Enterprises (MSMEs) in Pagelaran District, Malang Regency, are the focus of this study, which attempts to examine the impact of customer experience, perceived value, and trust on customer loyalty. Malang Regency, performance.Against the background of the important role of MSMEs in Indonesia's economy, this study identifies gaps in previous empirical studies that have not discussed customer loyalty in previous empirical studies that have not specifically discussed the relationship between these variables in the context of these variables in the context of pottery MSMEs. Customers of ceramic MSMEs in Malang Raya were given questionnaires to complete as part of the quantitative analysis study methodology. It is anticipated that the study's findings would shed further light on the variables influencing client loyalty and the role MSMEs play in the local economy. The study was carried out between November 2023 and January 2024. Keywords: Customer Experience, Perceived Value, Trust, Customer Loyalty
Pengaruh Atmosphere, Kualitas Pelayanan Dan Lokasi Strategis Terhadap Kepuasan Pelanggan Pada Konsumen Depot Tanjung Api Malang Muthoharoh, Aisah; Wahono, Budi; Paramadina, Dita Roosemella
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The objective of this study was to investigate and measure the impact of the atmosphere, service quality, and strategic location on customer satisfaction at Tanjung Api Depot Malang. The research employs a quantitative approach. Sampling was conducted among Tanjung Api Depot Malang customers using the Malhotra formula, resulting in a sample size of 75 respondents. This study utilizes multiple linear regression analysis with SPSS 22 as the analytical tool. The F-test and t-test were used to test hypotheses.  The study's findings show that Tanjung Api Depot Malang's customer satisfaction is significantly impacted by the atmosphere, service quality, and strategic location all at once.  At Tanjung Api Depot in Malang, the factors of atmosphere and strategic location have a major impact on customer satisfaction. Meanwhile, the Service Quality variable does not have a significant partial effect on Customer Satisfaction at Tanjung Api Depot Malang. Keywords: Atmosphere, Service Quality, Strategic Location and Customer Satisfaction
Pengaruh Work-Life Balance Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Mediasi (Studi Pada Pekerja Perempuan di Pabrik Bakpia Permata Agro Mandiri) Najjah, Famirza Syifaun; Rizal, Mohammad; Paramadina, Dita Roosemella
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research was conducted to analyze the effect of work-life balance on employee performance with job satisfaction as a mediating variable. This research uses explanatory quantitative research. The data sources for this research are primary data originating from data distributing questionnaires to female workers at the Bakpia Permata Agro Mandiri Factory and secondary data originating from journals, previous researchers and other sources. The population and sample of this research is 36, namely all female employees at the Bakpia Permata Agro Mandiri Factory using a probability sampling technique. The data analysis technique in this research uses SEM-PLS. The results of this research show that in a direct relationship work-life balance has a positive and significant effect on employee performance, work-life balance has a positive and significant effect on job satisfaction, job satisfaction has a positive and significant effect on employee performance, and work-life balance has a positive and significant effect on employee performance mediated by the job satisfaction variable for female workers at the Bakpia Permata Agro Mandiri Factory. Keywords: Work-Life Balance, Employee Performance, and Job Satisfaction