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Sulistiyo Anjarwani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KELENGKAPAN PRODUK, PERSEPSI HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA TOSERBA DM BARU 1 PLERET BANTUL YOGYAKARTA Sulistiyo Anjarwani
JURNAL EKOBIS DEWANTARA Vol 1 No 3 (2018): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

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Abstract

This study aims to analyze the effect of product completeness, the influence of price perceptions and location towards customer satisfaction in Toserba DM Baru 1 Pleret Bantul Yogyakarta. The population in this study were all consumers who have visited and bought in Toserba DM Baru 1 with samples of 100 respondents. The research is a quantitative reasearch by using questionnaire method, while the data analysis technique using multiple regression analysis supported by T test and F test and classical assumption test consist of multikolinaritas test, heterokolinearity test and normality test. The result of research with significance level α = 5% or 0.05 shows that product completeness has positive and significant effect to consumer satisfaction (0.000 <0.05) Price perception have positive and significant effect to consumer satisfaction (0.042 <0.05) and location has no positive and significant effect to Customer satisfaction (0.662> 0.05). Simultaneously variable of product completeness, perception of price and location have positive and significant effect to consumer satisfaction (0.000 <0.05) at Toserba DM Baru 1 Pleret Bantul Yogyakarta.
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