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All Journal Social, Humanities, and Educational Studies (SHEs): Conference Series Jurnal Multidisiplin Madani (MUDIMA) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Nur Qomariah
Sekolah Tinggi Ilmu Ekonomi Gempol
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh E-Service Quality Terhadap Online Repurchase Intention dengan E-Trust Sebagai Mediator pada Pengguna Tokopedia (Studi pada Follower Instagram Tokopedia) listiyana; Rita Alvin; Nur Qomariah
Jurnal Multidisiplin Madani Vol. 2 No. 4 (2022): April 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (471.046 KB) | DOI: 10.55927/mudima.v2i4.300

Abstract

This study focuses on the effect of E-service quality effect on online repurchase intention with E-trust as a mediating variable for Tokopedia users. The approach used in this research is explanative quantitative research. The number of respondents from this study amounted to 200 respondents with data collection techniques using google form. Meanwhile, the analysis technique uses multiple linear regression analysis which is then followed by path analysis. The results of this study show that e-trust has succeeded in bridging e-service quality on online repurchase intention, with the level of direct influence > the level of indirect influence, which is 0.418, so it is known that e-service quality has an effect on online repurchase intention through e-trust
HARNESSING SOCIAL MEDIA PLATFORMS AS INTEGRAL COMPONENTS OF BUSINESS MARKETING STRATEGIES IN THE DIGITAL AGE: A CASE STUDY WITHIN THE E-COMMERCE INDUSTRY Muhamad Stiadi; Nur Qomariah; Dwi Apriyanti Kumalasari; Khusniyah Khusniyah; Riris Ambarwati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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Abstract

In the dynamic landscape of contemporary business, the profound impact of social media in shaping marketing strategies is unequivocal. This case study delves into the strategic use of social media within the e-commerce industry, where online businesses have harnessed these platforms to engage with their customers, enhance brand visibility, and drive financial returns. Our study reveals compelling data, indicating that most e-commerce companies have successfully integrated social media into their marketing endeavors. The findings demonstrate substantial increases in customer engagement, brand recognition, and financial returns, underscoring the transformational potential of social media. These insights hold significant implications for business marketing in the digital age, emphasizing the strategic necessity of social media integration. We provide practical recommendations for e-commerce companies and businesses seeking to leverage social media effectively. Furthermore, this study identifies critical areas for future research, illuminating the evolving digital marketing landscape. In conclusion, the significance of social media as an integral component of contemporary marketing cannot be overstated, offering businesses a dynamic and indispensable tool for success.
Analisis Pengaruh Lokasi, Promosi, dan Kualitas Pelayanan Terhadap Keputusan Konsumen Memebli Produk PT Indomarco Prismatama (Studi Kasus di Minimarket Indomaret Kecamatan Kraton Pasuruan) Nur Qomariah
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 6, No 4 (2023): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v6i4.81145

Abstract

Tujuan dalam penelitian ini adalah untuk menganalisis dan membahas pengaruh lokasi, promosi dan kualitas pelayanan  terhadap keputusan pembelian pada PT Indomarco Prismatama. Penelitian ini menerapkan metode penelitian kuantitatif dengan desain korelasional dengan teknik analisis regresi linier berganda. Data yang  diperoleh melalui kuesioner kepada konsumen dari PT Indomarco Prismatama. Responden dalam penelitian ini adalah konsumen dari PT Indomarco Prismatama sebanyak 100 responden, dengan menggunakan teknik non random sampling. Hasil penelitian menunjukkan dengan menggunakan model analisis regresi berganda, maka dapat disimpulkan apabila Indomaret mampu menyediakan lokasi yang mudah dijangkau, terletak di pusat keramaian dan lokasi parkir yang aman, maka konsumen akan suka melakukan pembelian di Indomaret. Proses penyebaran informasi atau promosi yang dilakukan Indomaret berupa hadiah langsung, kupon undian dan potongan harga mampu mempengaruhi atau membujuk konsumen untuk membeli produk yang ditawarkan dan meningkatkan penjualan Indomaret. Dapat disimpulkan bahwa lokasi, promosi dan kualitas pelayanan berpengaruh terhadap keputusan pembelian pada PT Indomarco Prismatama.
Co-Authors Dwi Apriyanti Kumalasari Khusniyah Listiyana Muhamad Stiadi Riris Ambarwati Rita Alvin