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All Journal Economics and Digital Business Review Jurnal Multidisiplin Madani (MUDIMA) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Nur Qomariah
Sekolah Tinggi Ilmu Ekonomi Gempol
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh E-Service Quality Terhadap Online Repurchase Intention dengan E-Trust Sebagai Mediator pada Pengguna Tokopedia (Studi pada Follower Instagram Tokopedia) listiyana; Rita Alvin; Nur Qomariah
Jurnal Multidisiplin Madani Vol. 2 No. 4 (2022): April 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (471.046 KB) | DOI: 10.55927/mudima.v2i4.300

Abstract

This study focuses on the effect of E-service quality effect on online repurchase intention with E-trust as a mediating variable for Tokopedia users. The approach used in this research is explanative quantitative research. The number of respondents from this study amounted to 200 respondents with data collection techniques using google form. Meanwhile, the analysis technique uses multiple linear regression analysis which is then followed by path analysis. The results of this study show that e-trust has succeeded in bridging e-service quality on online repurchase intention, with the level of direct influence > the level of indirect influence, which is 0.418, so it is known that e-service quality has an effect on online repurchase intention through e-trust
HARNESSING SOCIAL MEDIA PLATFORMS AS INTEGRAL COMPONENTS OF BUSINESS MARKETING STRATEGIES IN THE DIGITAL AGE: A CASE STUDY WITHIN THE E-COMMERCE INDUSTRY Muhamad Stiadi; Nur Qomariah; Dwi Apriyanti Kumalasari; Khusniyah; Riris Ambarwati
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 6 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In the dynamic landscape of contemporary business, the profound impact of social media in shaping marketing strategies is unequivocal. This case study delves into the strategic use of social media within the e-commerce industry, where online businesses have harnessed these platforms to engage with their customers, enhance brand visibility, and drive financial returns. Our study reveals compelling data, indicating that most e-commerce companies have successfully integrated social media into their marketing endeavors. The findings demonstrate substantial increases in customer engagement, brand recognition, and financial returns, underscoring the transformational potential of social media. These insights hold significant implications for business marketing in the digital age, emphasizing the strategic necessity of social media integration. We provide practical recommendations for e-commerce companies and businesses seeking to leverage social media effectively. Furthermore, this study identifies critical areas for future research, illuminating the evolving digital marketing landscape. In conclusion, the significance of social media as an integral component of contemporary marketing cannot be overstated, offering businesses a dynamic and indispensable tool for success.
Pengaruh Kompetensi, Disiplin Kerja Dan Lingkungan Kerja Terhadap Kinerja Karyawan Di Pt. Multi Spunindo Jaya Sidoarjo Nur Qomariah
Economics and Digital Business Review Vol. 6 No. 1 (2025)
Publisher : STIE Amkop Makassar

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Abstract

Penelitian ini dimaksudkan untuk mengetahui pengaruh secara simultan dan parsial antara kompetensi, disiplin kerja dan lingkungan kerja berpengaruh secara simultan terhadap kinerja karyawan pada PT. Multi Spunindo Jaya Sidoarjo. Penelitian ini dilakukan dengan menggunakan pendekatan kuantitatif yaitu penelitian yang menitikberatkan pada pengujian hipotesa dengan alat analisa metode statistik dan menghasilkan kesimpulan yang dapat digeneralisasikan. Populasi yang digunakan dalam penelitian ini adalah seluruh karyawan pada PT. Multi Spunindo Jaya Sidoarjo. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah simple random sampling adalah teknik pengambilan sampel yang memberikan peluang yang sama bagi setiap unsur (anggota) populasi untuk dipilih menjadi anggota sampel. Sampel yang diambil dalam penelitian ini adalah 75 responden yaitu karyawan pada PT. Multi Spunindo Jaya Sidoarjo. Alat uji yang digunakan adalah teknik analisis regresi linier berganda dengan bantuan software SPSS. Dari hasil penelitian yang telah dilakukan dapat disimpulkan bahwa, hasil dari uji validitas adalah valid, uji reliabilitas adalah reliabel. Dari hasil Uji F didapatkan hasil bahwa Kompetensi (X1), disiplin kerja (X2) dan lingkungan kerja (X3) secara simultan berpengaruh signifikan terhadap Kinerja karyawan pada PT. Multi Spunindo Jaya Sidoarjo. Dari hasil uji t dapat diketahui bahwa Kompetensi (X1), disiplin kerja (X2) dan lingkungan kerja (X3) secara parsial berpengaruh signifikan terhadap Kinerja karyawan pada PT. Multi Spunindo Jaya Sidoarjo.
Co-Authors Dwi Apriyanti Kumalasari Khusniyah Khusniyah Listiyana Muhamad Stiadi Riris Ambarwati Rita Alvin