Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Agregat: Jurnal Ekonomi dan Bisnis JURNAL EKOBIS DEWANTARA Operations Management and Information System Studies
Budi Permana Yusuf
Universitas Muhammadiyah Prof. Dr. HAMKA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGARUH ELECTRONIC WORD OF MOUTH DAN KUALITAS WEBSITE TERHADAP MINAT BELI KONSUMEN PADA MOBIL TOYOTA CALYA DI WILAYAH TANGERANG SELATAN Ari Firmansyah; Budi Permana Yusuf; Edi Setiawam
JURNAL EKOBIS DEWANTARA Vol 4 No 2 (2021): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/ed_en.v4i2.2311

Abstract

This study aims to determine the effect of Electronic Word of Mouth and the quality of the website on consumer buying interest. Data retrieved by questionnaire from 100 respondents South Tangerang people who know or are interested in the Toyota Calya. The data were processed using regression analysis using IBM SPSS Statistics 25. The results of the research Electronic Word of Mouth to express interest in buying Electronic Word of Mouth is partially significant and positive impact on buying interest. In addition, the study found that the quality of the website and a significant positive effect on consumer buying interest. The results of the simultaneous test also declare a variable Electronic Word of Mouth and a website Quality significant and positive impact on consumer buying interest. things can be seen from the results Fcounts 140.567 value greater than the value of Fcounts > Ftable (2,98) = 140.567> 3.09, and the significance value 0.000 <0.05, which means that the variable Electronic Word of Mouth and the quality of the website together or simultaneously have a significant influence on consumer buying interest. These results indicate if the Electronic Word of Mouth and the quality of the website can increase consumer buying interest.
The effect of marketing mix and product quality on consumer satisfaction on purchase of dairy product Budi Permana Yusuf; Edi Setiawan; Rakha Tri Kurnia
Operations Management and Information System Studies Vol. 1 No. 3 (2021): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.551 KB) | DOI: 10.24036/omiss.v1i3.28

Abstract

The purpose of this study was to study the effect of marketing mix and product quality on consumer satisfaction in purchasing Frisian Flag Milk products at Indomart Halim Perdana Kusuma, East Jakarta. A questionnaire survey collected 90 research respondents. The data analysis used in this research is validity test, reliability test, descriptive statistical analysis, multiple linear regression analysis, classical assumption test, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing at the level of confidence (α = 0.05). The results of the study partially show that there is a positive and significant influence between the Marketing Mix on Consumer Satisfaction. While the product quality variable has a positive and significant influence on consumer satisfaction.
Gaya Kepemimpinan Wanita Pada Usaha Kecil Menengah di Tangerang Selatan Sunarta Sunarta; Budi Permana Yusuf
Agregat: Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2018): Maret
Publisher : Universitas Muhammadiyah Prof. DR HAMKA.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.276 KB)

Abstract

This study aims to determine the management of women's leadership style to employee performance on home business. Building relationships with employees need experience in leading, Sources of development of the character of an entrepreneur also found in the family's internal education since childhood. The self-concept of an entrepreneur is a social product formed through the process of internalization and organization and psychological experiences. This psychological experience is the result of individual exploration of the environment and the reflection of himself received from others. Meet the needs of employees is a bond between leaders with subordinates to do, success is strongly influenced by internal and external environment, in the environment someone will be affected on psychological factors that are very supportive and influence the mindset of an entrepreneur, and have a desire to achieve a great job is also ready hard, diligent, have great confidence and perseverance in the fight. Leading patiently, with a sincere heart and always turning on two-way communication, has a successful self-concept and clear goal direction.
Co-Authors Ari Firmansyah Edi Setiawam Edi Setiawan Rakha Tri Kurnia Sunarta