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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN AKUNTABILITAS SEGMEN Jurnal Manajemen dan Bisnis Binus Business Review Liquidity: Jurnal Riset Akuntansi dan Manajemen Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Pengabdian Nasional (JPN) Indonesia Business Review and Case Studies Operations Management and Information System Studies Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Pengabdian Nasional (JPN) Indonesia

Edi Setiawan

Universitas Muhammadiyah Prof. DR. HAMKA

Author-ID : 2539681

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 17 Documents Claim Missing Document

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Pengaruh Word Of Mouth, Brand Image Dan Lifestyle Terhadap Keputusan Pembelian Konsumen Emaridial Ulza; Edi Setiawan; Moh. Arifudin
JURNAL MANAJEMEN DAN BISNIS INDONESIA Vol 5, No 1 (2019)
Publisher : Universitas Muhammadiyah Jember

Penelitian ini bertujuan untuk mengetahui pengaruh word of mouth, brand image dan lifestyle terhadap keputusan pembelian. Data yang diambil data primer yang dikumpulkan dari 100 responden dan data sekunder yang diperoleh melalui buku-buku atau literatur yang berkaitan dengan penelitian ini. Teknik pengambilan sampel menggunakan teknik non probability sampling atau dengan metode sampling aksidential. Hasil dari studi ini menyatakan bahwa word of mouth, brand image dan lifestyle berpengaruh secara simultan terhadap keputusan pembelian

Reaksi Sinyal Keuangan Terhadap Harga Saham Sektor Pertanian di Indonesia Faizal Ridwan Zamzany; Edi Setiawan; Elmy Nur Azizah
Esensi: Jurnal Bisnis dan Manajemen Vol 8, No 2 (2018)
Publisher : Faculty of Economic and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ess.v8i2.7598

Financial reaction signal is one of the crucial points to predict the stock’s price. This study aims to identify the financial reaction signal toward the stock’s price on the agricultural sector in Indonesia. The variables studied were Return on Equity (ROE), Debt to Equity Ratio (DER), Market Value Added (MVA) as independent variables and Stock Price as the dependent variable. Using purposive sampling, the sample of this study to be 11 companies agricultural sector is listed on IDX (2012-2016). The method of this research is the regression analysis of panel data. The result shows that ROE and DER have no significant effect on the stock price in the agricultural sector. While the results shows MVA have a significant influence on the stock price in the agricultural sector.DOI: 10.15408/ess.v8i2.7598

Studi Komparatif Kinerja Reksadana Saham Konvensional dan Syariah Di Indonesia Faizal Ridwan Zamzany; Edi Setiawan
Akuntabilitas Vol 11, No 2 (2018)
Publisher : Department of Accounting-Faculty of Economic and Business (FEB)

This study aims to compare the performance of conventional stock mutual funds and Islamic stock mutual funds with the Sharpe Index method, Treynor Index, and Jensen Index. This study aims to determine whether there are differences in performance between conventional mutual funds and Islamic mutual funds. The population in this study is mutual funds managed by Investment Managers who manage both subcategories of conventional and sharia mutual fund types of shares. This type of research is comparative research. The data used are secondary data obtained from published reports by the Financial Services Authority (OJK). The results of the study using Sharpe, Treynor and Jensen methods show that the performance of conventional and Islamic equity funds has a performance above risk-free investment performance. With these three results, the performance of conventional and Islamic stock mutual funds does not have a significant difference.

Pemasaran Hijau Dan Keputusan Pembelian Konsumen Studi Pada Iklan Teh Kotak Dan Teh Botol Edi Setiawan
Liquidity: Jurnal Riset Akuntansi dan Manajemen Vol 4 No 1 (2015)
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v4i1.83

This study aimed to analyze the effect of ads with environmental messages and advertisement without an environmental message to the consumer buying decisions. The data used in this research is primary data obtained from the questionnaire. The total sample of 50 respondents using sampling method. Analysis technique is a method of Chi Square analysis, and hypothesis testing using descriptive analysis to determine range.The results showed that the variables ads with environmental messages and no significant positive effect on consumer buying decisions. Variable ads without environmental message and no significant positive effect on consumer buying decisions. And variables that have a dominant influence on consumer buying decisions are advertising with an environmental message.

PENGARUH FINANCIAL LITERACY DAN FAKTOR DEMOGRAFI TERHAPAD KEPUTUSAN INVESTASI MAHASISWA FEB UHAMKA Alfiyyah zahro fitriani; Faizal Ridwan Zamzany; Edi Setiawan
SEGMEN Jurnal Manajemen dan Bisnis Vol 17, No 1 (2021): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v17i1.6585

Penelitian ini bertujuan untuk mengetahui pengaruh financial literacy dan faktor demografi terhadap keputusan investasi. Dalam hal ini digunakan metode survei. Populasi dalam penelitian ini adalah mahasiswa Universitas Muhammadiyah Prof. DR. HAMKA Fakultas Ekonomi dan Bisnis Tahun Angkatan 2016 yang berjumlah 531 orang dan sampel dalam penelitian ini berjumlah 228 orang. Hasil penelitian menunjukkan bahwa secara parsial variabel financial literacy berpengaruh dan signifikan terhadap keputusan investasi. Variabel faktor demografi berpengaruh dan signifikan terhadap keputusan investasi. Sehingga financial literacy dan faktor demografi secara simultan berpengaruh signifikan terhadap keputusan investasi.

The effect of marketing mix and product quality on consumer satisfaction on purchase of dairy product Budi Permana Yusuf; Edi Setiawan; Rakha Tri Kurnia
Operations Management and Information System Studies Vol. 1 No. 3 (2021): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

The purpose of this study was to study the effect of marketing mix and product quality on consumer satisfaction in purchasing Frisian Flag Milk products at Indomart Halim Perdana Kusuma, East Jakarta. A questionnaire survey collected 90 research respondents. The data analysis used in this research is validity test, reliability test, descriptive statistical analysis, multiple linear regression analysis, classical assumption test, correlation coefficient analysis, coefficient of determination analysis and hypothesis testing at the level of confidence (α = 0.05). The results of the study partially show that there is a positive and significant influence between the Marketing Mix on Consumer Satisfaction. While the product quality variable has a positive and significant influence on consumer satisfaction.

Analisis Pengembangan Bisnis Syariah Dengan Business Model Canvas Pada Toko Online Suara Muhammadiyah Edi Setiawan; Oki Irawan
Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Vol. 3 No. 1 (2019): Juni
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Penelitian ini dilakukan untuk menyusun suatu model bisnis yang baru bagi toko online Suara Muhammadiyah Store untuk melakukan pengembangan bisnis, dengan menggunakan pendekatan business model canvas. Penelitian ini dilakukan dengan menggunakan metode penelitian kualitatif, yaitu dengan melakukan wawancara pada lima narasumber. Penelitian ini membahas sembilan elemen business model canvas pada toko online Muhammadiyah dan melakukan analisis SWOT pada masing-masing elemen tersebut. Hasil dari penelitian ini ialah susunan business model canvas baru yang dapat dijalankan toko Suara Muhammadiyah Store melakukan pengembangan usaha.

Pembekalan Bisnis Digital bagi Angkatan Muda Muhammadiyah Kabupaten Bogor Zulpahmi Zulpahmi; Sumardi Sumardi; Edi Setiawan
SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Vol. 1 No. 1 (2018): April
Publisher : Faculty of Economics and Business, University of Muhammadiyah Prof. DR. HAMKA

Building a business through the Internet or so-called digital business is one way to expand the market reach of business people. Through online marketing, product information can reach consumers far away from domicile, without having to go directly to the area to promote the product. Thus, the opportunity for Muhammadiyah citizens in establishing and managing an online business is huge. In order to be able to establish and manage an online business properly and properly, adequate knowledge and skills are required. Thus, it is necessary to have a briefing in building a digital business for the youth Muhammadiyah Youth Bogor Regency. This program is intended to improve the ability to develop online business.

Pelatihan Keuangan Syariah di Sekolah Menengah Kejuruan (SMK) Muhammadiyah Cianjur Hera Khairunnisa; Edi Setiawan
SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Vol. 1 No. 2 (2018): October
Publisher : Faculty of Economics and Business, University of Muhammadiyah Prof. DR. HAMKA

Tujuan dari kegiatan Pengabdian Kepada Masyarakat (PKM) ini adalah untuk memberikan pengetahuan dasar ekonomi syariah bagi siswa-siswa Sekolah Menengah Kejuruan (SMK) Muhammadiyah Cianjur. Tujuan kegiatan PKM ini didorong oleh ketiadaan program ekonomi yang berpotensi memfasilitasi dan memberi wawasan keuangan syariah. Wawasan keuangan syariah patut untuk diketahui siswa SMK Muhammadiyah sebab siswa-siswa SMK tersebut merupakan SDM yang potensial dalam mendukung perkembangan lembaga keuangan syariah di Indonesia. Solusi nyata yang diberikan dalam kegiatan PKM ini adalah pelatihan keuangan syariah yang dipaparkan melalui metode workshop yang berisikan pemarapan materi dari pembicara serta sesi tanya jawab. Materi pelatihan keuangan syariah ini yaitu sejarah perkembangan ekonomi islam, lembaga keuangan syariah, akad-akad transaksi syariah, dasar akuntansi syariah, dan pengenalan laporan keuangan syariah.

The Marketing Power of TikTok: A Content Analysis in Higher Education Deni Adha Akbari; Bella Jastacia; Edi Setiawan; Dwi Widya Ningsih
Binus Business Review Vol. 13 No. 2 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i2.8014

Nowadays, social media is a common thing for every generation. Aside from entertainment and education, there are numerous business applications for this technology. By using social media, marketers can display their products in creative ways, such as creating videos. One of the most popular social media is TikTok. The research aimed to achieve more profound effects of TikTok for promoting higher education. The research applied a qualitative description by analyzing the content of a TikTok account (@uhamkapmb). Data were taken from the contents from August to October 2021. Then, the research calculated views, comments, likes, profile views, and video views of the contents and analyzed them. Supplementary, to evaluate @uhamkapmb’s TikTok account, the researchers shared surveys about customers’ satisfaction with the contents. The respondents were prospective and current students of UHAMKA with an age range of 18 to 25 years. Around 100 respondents were observed, and the data were processed using MS Excel. The result shows a significant increase in September (19.077,84) which is more than in August (6.941,42) and October (8.690,2) 2021. Moreover, the famous content of @uhamkapmb is re-registration. In addition, the customers agree that @uhamkapmb’s contents are already complete, precise, easy to reach, and interesting.

Co-Authors Adelia Sari Aisyah Syahfitri Oktaviani Alfiyyah zahro fitriani Ari Widayanti Asep Sutarman Bella Jastacia Budi Permana Yusuf Deni Adha Akbari Dwi Widya Ningsih Elmy Nur Azizah Emaridial Ulza Faizal Ridwan Zamzani Faizal Ridwan Zamzany faozan amar Farida Nuraini Hera Khairunnisa Juliandara, Luthpiyah Kilah Nurjanah Moh. Arifudin Muchdie Muchdie Naqib F Al Hakim Nur Fitri Amelia Oki Irawan Rakha Tri Kurnia Resti Sintya Sari Resty Sintia Sari Saryanto, Hendi Sumardi Sumardi Sumardi Sumardi Sumardi Syifa Putri Altantri Zulpahmi Zulpahmi Zulpahmi Zulpahmi Zulpahmi

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