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All Journal Indonesian Journal Economic Review (IJER) Jurnal Ekonomi dan Industri
Ismail Razak
Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PERSEPSI PELANGGAN APOTEK K-24 TAMAN GALAXCY KOTA BEKASI Tommy Adhianto; Ismail Razak
Jurnal Ekonomi dan Industri Vol 25 No 1 (2024): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v25i1.211

Abstract

The aim of this study is to know the perception of customers of Apotek K-24 Taman Galaxcy Kota Bekasi. Primary data is obtained from customers of Apotek K-24 Taman Galacxy Kota Bekasi through admission filling of questionnaire by using scale of Likert. In this study, purpose sampling method is used. Data analysis method is descriptive analysis and semantic differential analysis. The result of this study indicated that customers of Apotek Taman Galaxcy Kota Bekasi agree with all points of the statement.
PENGARUH LINGKUNGAN KERJA, BUDAYA ORGANISASI DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA KARYAWAN KANTOR AKUNTAN PUBLIK (KAP) JANSEN DAN REKAN Nurani Teguh Dhermawan; Ismail Razak
Jurnal Ekonomi dan Industri Vol 24 No 1 (2023): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v24i1.467

Abstract

The purpose of this study was to analyze the effect of work environment, organizational culture, and work motivation on job satisfaction of the employees of the Jansen and Partners Public Accounting Firm. The data collection method is by distributing questionnaires to employees of the Jansen and Partners Public Accounting Firm. The sampling technique used is saturated sampling. Data were analyzed using simple linear regression analysis and multiple linear regression analysis. The result of this study indicated that the work environment, organizational culture, and work motivation has a positive and significant effect on job satisfaction of the employees of the Jansen and Partners Public Accounting Firm either partially or together.
Pengaruh Kualitas Produk dan Pemasaran Digital terhadap Keputusan Pembelian Pelanggan Kopi Arabika Provinsi DKI Jakarta dengan Harga sebagai Variabel Mediasi Austin Natama; Ismail Razak; Guswandi
Jurnal Ekonomi dan Industri Vol 26 No 3 (2025): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v26i3.959

Abstract

This study aims to analyze the influence of product quality and digital marketing on Arabica coffee purchasing decisions in Jakarta, with price as a mediating variable. The method used was a quantitative approach through a survey of 100 respondents, and data analysis using path analysis techniques. The results showed that product quality and digital marketing had a positive and significant effect on price and purchasing decisions. Price was also shown to have a positive influence on purchasing decisions and acted as a mediating variable between product quality and digital marketing on purchasing decisions. These findings suggest that improving quality and appropriate digital marketing strategies can encourage the formation of appropriate price values ​​and support increased purchasing decisions. Therefore, Arabica coffee business actors are advised to maintain product quality and optimize the use of digital channels in their marketing activities.
The Effect Of Digital Marketing And Product Quality On Loyalty Through Customer Satisfaction In Chicken Noodle Business Puput Nur Hidayah; Ismail Razak; Partogi S Samosir
Indonesian Journal Economic Review (IJER) Vol. 6 No. 1 (2026): March
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i1.730

Abstract

To determine the effect of digital marketing and product quality on loyalty through customer satisfaction of chicken noodle business. Based on the research objectives, this research is explanatory through hypothesis testing to examine the causal relationship between digital marketing variables, product quality, with customer satisfaction and loyalty. The data used in this study are primary data by conducting a survey by distributing questionnaires to mie ayam kota customers. The data analysis method used is descriptive analysis and path analysis. The results are in the form of the effect of digital marketing and product quality on loyalty through customer satisfaction of chicken noodle business.
The Effect of Price and Product Quality are able To Create Customer Value Which Ultimately Drives Detergent Purchasing Decisions in Bekasi City Naomi Frare; Ismail Razak; Iwan Kurniawan Subagja
Indonesian Journal Economic Review (IJER) Vol. 6 No. 1 (2026): March
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i1.757

Abstract

To determine the extent to which price and product quality are able to create customer value which ultimately drives detergent purchasing decisions in Bekasi City. This research is explanatory research through hypothesis testing to examine the effect of price and product quality on purchasing decisions with customer value as a mediating variable. The population of this study is all consumers who use Rinso detergent products in Bekasi City. Because the number of Rinso detergent users in Bekasi City, the population in this study is 2,543,676 (BPS, 2020). The selected respondents are customers domiciled in Bekasi City who have purchased and used detergent at least twice in the last three months, and are at least 18 years old. The sample used in this study uses the Slovin Formula with an alpha of 10%, based on the results of the formula, the number of samples in this study is 100 respondents. The results are regarding the effect of price and product quality on purchasing decisions with customer value as an intermediary variable, that the indicators of price affordability, price suitability with product quality, price comparison with competing products, and price suitability with benefits obtained.
Co-Authors Austin Natama Guswandi Naomi Frare Nurani Teguh Dhermawan Partogi S Samosir Puput Nur Hidayah Tommy Adhianto