Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis Krisnadwipayana Jurnal Ekonomi dan Industri
Ismail Razak
Universitas Krisnadwipayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
PENGARUH KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN Ismail Razak
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7, No 2 (2019): Jurnal Manajemen Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v7i2.286

Abstract

The purpose of this study was to analize the impact of product quality indicators on the satisfaction of  customers. Primary  data  was obtained from  customers of  aqua in Transmart Carrefour Kalimalang, Jakarta Timur through admission filling of questionnaire by using scale of Likert. In this study is used purposive sampling method. Data analysis technique used in this study is simple and multiple linear regression. The results of this study indicated that performance, reliability, conformance, and durability positively and significant influenced the satisfaction of  customers. The conclution of this study is that conformance was dominant than the other product quality indicators in influencing the satisfaction of  customers.
PERSEPSI PELANGGAN APOTEK K-24 TAMAN GALAXCY KOTA BEKASI Tommy Adhianto; Ismail Razak
Jurnal Ekonomi dan Industri Vol 25 No 1 (2024): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v25i1.211

Abstract

The aim of this study is to know the perception of customers of Apotek K-24 Taman Galaxcy Kota Bekasi. Primary data is obtained from customers of Apotek K-24 Taman Galacxy Kota Bekasi through admission filling of questionnaire by using scale of Likert. In this study, purpose sampling method is used. Data analysis method is descriptive analysis and semantic differential analysis. The result of this study indicated that customers of Apotek Taman Galaxcy Kota Bekasi agree with all points of the statement.
PENGARUH LINGKUNGAN KERJA, BUDAYA ORGANISASI DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA KARYAWAN KANTOR AKUNTAN PUBLIK (KAP) JANSEN DAN REKAN Nurani Teguh Dhermawan; Ismail Razak
Jurnal Ekonomi dan Industri Vol 24 No 1 (2023): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v24i1.467

Abstract

The purpose of this study was to analyze the effect of work environment, organizational culture, and work motivation on job satisfaction of the employees of the Jansen and Partners Public Accounting Firm. The data collection method is by distributing questionnaires to employees of the Jansen and Partners Public Accounting Firm. The sampling technique used is saturated sampling. Data were analyzed using simple linear regression analysis and multiple linear regression analysis. The result of this study indicated that the work environment, organizational culture, and work motivation has a positive and significant effect on job satisfaction of the employees of the Jansen and Partners Public Accounting Firm either partially or together.
Pengaruh Kualitas Produk dan Pemasaran Digital terhadap Keputusan Pembelian Pelanggan Kopi Arabika Provinsi DKI Jakarta dengan Harga sebagai Variabel Mediasi Austin Natama; Ismail Razak; Guswandi
Jurnal Ekonomi dan Industri Vol 26 No 3 (2025): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v26i3.959

Abstract

This study aims to analyze the influence of product quality and digital marketing on Arabica coffee purchasing decisions in Jakarta, with price as a mediating variable. The method used was a quantitative approach through a survey of 100 respondents, and data analysis using path analysis techniques. The results showed that product quality and digital marketing had a positive and significant effect on price and purchasing decisions. Price was also shown to have a positive influence on purchasing decisions and acted as a mediating variable between product quality and digital marketing on purchasing decisions. These findings suggest that improving quality and appropriate digital marketing strategies can encourage the formation of appropriate price values ​​and support increased purchasing decisions. Therefore, Arabica coffee business actors are advised to maintain product quality and optimize the use of digital channels in their marketing activities.
Co-Authors Austin Natama Guswandi Nurani Teguh Dhermawan Tommy Adhianto