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All Journal Indonesian Journal Economic Review (IJER) Sinergi Akademisi dan Masyarakat
Partogi S Samosir
Universitas Krisnadwipayana
Computer Science & IT Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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ANALISIS STRATEGY PRODUKSI, MANPOWER PLANNING DAN PENGELOLAAN LINGKUNGAN TERHADAP PEMASARAN PADA PT. ANGELS PRODUCTS, BOJONAGARA, SERANG, BANTEN Bomer Pasaribu; Partogi S Samosir; Eddy Sanusi Silitonga; Febriyanti Wulandari; Agus Saputra; Tubagus Arief Budiman; Dirgantoro; Hito Nixon Gozali; Temmy Irvan Gushendra; Nindia Wulandari; Aji Haryanto; Ivan Styo Wibowo; Tulus Mujiantoro; Poppy Dwipuspita; Sara Rastina
SIKAMA : Sinergi Akademisi dan Masyarakat Vol 1 No 1 (2023): Jurnal Sikama
Publisher : Lembanga Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61488/sikama.v1i1.2

Abstract

Sugar is a luxury item that is often called white gold and is a staple that is consumed. By the end of 1900, sugar was still a luxury item and was bought by the upper middle class. Over time, sugar can be produced in abundant quantities. Refined crystal sugar is sugar derived from cane juice. In the manufacturing process, sugarcane juice will go through a long refining and processing process so as to produce pure sugar (Raw Sugar). PT. Angels Products is the first refined crystal sugar factory in Indonesia that operated in 1997. PT Angels Products is a company engaged in the refined crystal sugar industry located in banten province. On December 17, 2022, Krisnadwipayana University held a Field Study in order to fulfill the compulsory study program for Master of Management (Strata 2) to PT. Krisnadwipayana. Angels Product is located in Bojonagara District, Serang Regency, Banten. In field study activities, research activities are also carried out with the method of direct visits to the research site and conducting interviews with informants and direct observations. The nature of this research is descriptive qualitative research, which is research conducted based on views, strategies and model implementation by drawing problems based on the findings. Describe the results of interviews and observations so as to get the desired data and analyze it. Research carried out on fiel study activities in the form of production layouts, logistics systems, production process flows, man power planning, production, marketing and environmental management.
The Effect Of Digital Marketing And Product Quality On Loyalty Through Customer Satisfaction In Chicken Noodle Business Puput Nur Hidayah; Ismail Razak; Partogi S Samosir
Indonesian Journal Economic Review (IJER) Vol. 6 No. 1 (2026): March
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i1.730

Abstract

To determine the effect of digital marketing and product quality on loyalty through customer satisfaction of chicken noodle business. Based on the research objectives, this research is explanatory through hypothesis testing to examine the causal relationship between digital marketing variables, product quality, with customer satisfaction and loyalty. The data used in this study are primary data by conducting a survey by distributing questionnaires to mie ayam kota customers. The data analysis method used is descriptive analysis and path analysis. The results are in the form of the effect of digital marketing and product quality on loyalty through customer satisfaction of chicken noodle business.
Co-Authors Agus saputra Aji Haryanto Bomer Pasaribu Dirgantoro Eddy Sanusi Silitonga Febriyanti Wulandari Hito Nixon Gozali Ismail Razak Ivan Styo Wibowo Nindia Wulandari Poppy Dwipuspita Puput Nur Hidayah Sara Rastina Temmy Irvan Gushendra Tubagus Arief Budiman Tulus Mujiantoro