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All Journal Salimiya : Jurnal Studi Ilmu Keagamaan Islam
Moch. Uzeir Mustaqfirin
Institut Agama Islam Faqih Asy'ari Kediri, Indonesia
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Mutu Pelayanan dan Mutu Pemasaran Di Kantor Cabang Pembantu Bank Muamalat Tulungagung Terhadap Kepuasan Nasabah Moch. Uzeir Mustaqfirin
Salimiya: Jurnal Studi Ilmu Keagamaan Islam Vol 2 No 3 (2021): Salimiya
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian kepada Masyarakat (LP3M) IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (883.009 KB) | DOI: 10.2906/salimiya.v2i3.383

Abstract

The Influence of Service Quality and Marketing Quality in The Auxiliary Branch Office of Bank Muamalat Tulungagung on Customer Satisfaction", written by Moch. Uzeir Mustaqfirin. This research was motivated by the desire of researchers to know about Bank Muamalat Auxiliary Branch Office in Tulungagung, especially about the performance of the First Bank Murni Syariah. Researchers want to know about the quality of performance (in terms of service and marketing) owned, whether it affects the satisfaction of customers who use their services. The formulation of the problems in this study there are three, namely: (1) Is there an influence of service quality factors on KCP Bank Muamalat Tulungagung on customer satisfaction? (2) Is there an influence of marketing quality factors on KCP Bank Muamalat Tulungagung on customer satisfaction? (3) Which factor is most dominant in the customer satisfaction at KCP Bank Muamalat Tulungagung? Which factors are most dominant in customer satisfaction at KCP Bank Muamalat Tulungagung? This type of research is field research with a quantitative approach whose problems are descriptive. The sample was taken purposive sample (sample aimed) which is a special customer domiciled in the Tulungagung region and educated at least Diploma amounted to 151 customers. The method of data collection used is the questionnaire method, interview and documentation. While the data analysis technique using SPSS 16.0 with its stages is (1) the validity and reliability test (2) the data normality test (3) the multiple regression analysis test (4) the hypothesis test and (5) the determination coefficient test. Research results: there is a significant influence between the quality of service and the quality of marketing carried out by KCP Bank Muamalat Tulungagung on customer satisfaction. Evident in the coefficients table in each variable X (service quality and marketing quality) obtained sig value. 0.000 compared to sig level. < α = 0.000 < 0.05 and the research hypothesis is tested. Among the quality of service and marketing quality factors carried out by KCP Bank Muamalat Tulungagung, the most dominant factor affecting customer satisfaction of KCP Bank Muamalat Tulungagung is the quality factor of service. Because the quality factor of service has a Fhitung value greater than the marketing quality factor, amounting to 103,007 while the marketing quality factor has a Fhi calculate of 89,840.
PENGEMBANGAN BISNIS PEDAGANG SAYUR MELALUI MEDIA SOSIAL PERSPEKTIF HUKUM BISNIS ISLAM Moch. Uzeir Mustaqfirin; Muhamad Ali Tamrin
Salimiya: Jurnal Studi Ilmu Keagamaan Islam Vol. 5 No. 4 (2024): Salimiya
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian kepada Masyarakat (LP3M) IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/salimiya.v5i4.1832

Abstract

The background to this research is that currently technology has developed rapidly, all human activities have evenly utilized technology. Like the business activities carried out by vegetable traders in Canggu Village. They use technology to develop their business, so that people don't have to travel far to traditional markets and to take advantage of technology that is currently developing, because many people in the surrounding area still choose to shop at traditional markets. The researcher chose the object of vegetable traders because vegetables have high consequences, namely they wilt easily and rot quickly, so vegetable traders need a large marketing area in addition to offline marketing, so that the vegetables they sell run out quickly, get bigger profits and minimize losses. The aim of this research is to find out the business practices carried out by vegetable traders in Canggu Village, the influence of the use of social media on the business they run and to know the business development carried out by vegetable traders when viewed from Law Business Islamic. This type of research is field research using a qualitative descriptive approach, to collect data through observation, interviews and documentation. The results of this research are (1) that the practices carried out by vegetable traders in marketing their products are offline and online using the social media Whatsaap and Facebook (2) these media can have an influence on the business they run, one of which is that it can increase sales and income (3) in developing the vegetable trader's business are in accordance with Islamic Business Law.
Co-Authors Muhamad Ali Tamrin