Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Nur Rahmah Andayani
Politeknik Negeri Batam
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGARUH BAURAN PEMASARAN (MARKETING MIX) TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK KARA SANTAN PT ENSEVAL PUTERA MEGATRADING, Tbk Sylvia Shareen; Nur Rahmah Andayani
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 2 No 1 (2018): Journal of Applied Business Administration-Maret 2018
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.004 KB) | DOI: 10.30871/jaba.v2i1.762

Abstract

This study aims to determine and analyze the influence of marketing mix which consists of product variables, prices, promotions, places, people, and the process of purchasing decisions on products Kara Santan PT. Enseval Putera Megatrading, Tbk simultaneously or partially. Population in this research is customer of PT. Enseval Megatrading Putera Tbk Batam Branch who had a history of purchases Kara Santan period in 2016. The analysis method used in this research is descriptive analysis and multiple regression analysis using SPSS 20. Hypothesis testing using T test and F test value of α = 5%. The results showed that in partial product, price, promotion, people, and processes of positive and significant influence on purchasing decisions, althought place have no effect and significant impact on purchasing decisions, and simultaneously all the variable positive and significant impact on purchasing decisions PT. Enseval Putera Megatrading, Tbk.
THE EFFECT OF PUBLIC RELATION AND CUSTOMER VALUE MARKETING ON CUSTOMER LOYALTY IN STARBUCKS COFFEE BATAM CITY Nur Rahmah Andayani; Fedila Machbo Zania
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 2 (2021): Journal of Applied Business Administration - September 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i2.2647

Abstract

This research aims to determine the effect of marketing public relations and customer value on customer loyalty at Starbucks Coffee Batam City. The research variables are marketing public relation (X1), customer value (X2). The research approach uses quantitative approaches and uses descriptive statistical analysis with data processing using multiple linear regression tests with SPSS tools. The population and research sample amounted to 100 respondents. Data collection for this study uses questionnaires with a Likert Scale. The conclusion of the research are positive and significant on customer loyalty in Starbucks Coffee Batam City. Hence, maintaining customer loyalty so that customers are willing to return repeating purchases of the same product and make customers choose Starbucks Coffee products as the first choice.
Pendampingan Pembuatan Modul Ajar Berbasis Digital bagi Guru SMP di Kota Batam Menggunakan Pendekatan Project Based Learning dengan Framework CDIO Himawan Mochtoha; Maryani Septiana; Rahmat Hidayat; Nur Rahmah Andayani; Muslim Ansori; Atiqotun Nisa; Slamet Soebagiyo; Sri Zuliarni; Riza Khusniah
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 8 No. 1 (2026): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v8i1.13156

Abstract

The rapid advancement of information and communication technology has fundamentally transformed the educational landscape, yet a significant gap persists between teachers' digital competency and the technological demands of modern classrooms. This community service program aimed to assist junior high school teachers in Batam City in developing digital-based teaching modules through a project-based learning (PBL) approach using the Conceive-Design-Implement-Operate (CDIO) framework. Conducted from April to November 2025, the program involved 20 teachers from five public junior high schools (SMPN 6, SMPN 38, SMPN 53, SMPN 59, and SMPN 63 Batam), supported by students from the D4 Applied Business Administration Program at Politeknik Negeri Batam. A preliminary survey revealed that 67% of teachers still used conventional teaching methods, 78% lacked digital development skills, and 92% required technical assistance. The program produced a comprehensive range of digital teaching materials, including interactive e-modules (PDF), educational videos (MP4), interactive games using Quizizz, Kahoot!, Pictoblox, and Scratch, interactive presentations designed with Canva, and Augmented Reality (AR)-based learning media using Assembler Edu. These materials were developed for subjects including Civics Education, Informatics, Natural Sciences, and Riau Islands Cultural Studies. The results demonstrate that structured mentoring through the CDIO framework effectively enhanced teachers' digital competency and produced high-quality, curriculum-aligned digital teaching materials. This initiative contributed to broader educational quality improvement and serves as a replicable model for similar community service programs across the region.
Co-Authors Atiqotun Nisa Fedila Machbo Zania Himawan Mochtoha Maryani Septiana Muslim Ansori Rahmat Hidayat Riza Khusniah Slamet Soebagiyo Sri Zuliarni Sylvia Shareen