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All Journal AKUNTABILITAS Jurnal Bisnis, Manajemen, dan Ekonomi
Atiqotun Nisa
Politeknik Negeri Batam
Economics, Econometrics & Finance

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Minat Jalur Karir Akuntansi dari Perspektif Motivasi Intrinsik, Ekstrinsik, Orang Ketiga dan Eksposur Karir Hendra Gunawan; Atiqotun Nisa; Yuli Afrina
Akuntabilitas Vol 14, No 1 (2021)
Publisher : Department of Accounting-Faculty of Economic and Business (FEB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/akt.v14i1.18185

Abstract

This study investigates the factors that influence students in choosing a career path in accounting. The decision to choose a career path needs to be detected early because it has an impact on future professional performance which determines both the individual’s social position, style and standard of living, and life satisfaction. This study examines the factors that influence the career paths of accounting students through the social cognitive career theory. Based on this theory, the relationship between career path and driving factors such as intrinsic motivation, extrinsic motivation, third party influence, career exposure, is identified. The online survey was conducted on 333 respondents. Through regression analysis, this study found that intrinsic motivation, extrinsic motivation and career exposure have a positive effect while third parties influences do not have a significant value on career paths. These findings could be useful for policy makers and higher education institutions to provide a more supportive environment that will foster interest among accounting students to be motivated in choosing career paths in accounting.
Strategi Pemasaran G-Coffee Menggunakan Analisis SWOT Guna Menghadapi Era Society 5.0 Fandy Bestario Harlan; Yulinda Tarigan; Atiqotun Nisa
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 4 No. 2 (2023): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v4i2.1025

Abstract

Increasing the number of residents in the city of Batam is a strategic goal in developing an entrepreneurial and business climate. This is in line with the development of micro, small and medium enterprises in Batam City. The purpose of this study is to analyze the needs for culinary tourism that are in demand by the community, especially millennials in Batam City. G-Coffee is a culinary tourism object that has a place with a contemporary design. The method used in this research is descriptive qualitative which aims to dig up information about Digital marketing management at G-Coffee for the needs of the community in terms of culinary tourism, this will later increase competitiveness and a wider market in its marketing strategy to face the era of society 5.0 where digital transformation has changed various habits and ways of life of society and industry including realizing Digital MSMEs. Based on research results, currently G-Coffee is very strong in the use of social media, especially to attract their customer segment which consists of students and students. In the future there needs to be a specific strategy that needs to be developed so that G-Coffe can still compete with its competitors.
Co-Authors Fandy Bestario Harlan Hendra Gunawan Yuli Afrina Yulinda Tarigan