Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Zainal Abidin Tarigan
universitas sumatera utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF CUSTOMER SATISFACTION ON INTEREST BUY ONLINE ON WEBSITE LAZADA Nurul Atika; Morgan kindler; Zainal Abidin Tarigan; Yulinda Tarigan
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 4 No 1 (2020): Journal of Applied Business Administration - Maret 2020
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.096 KB) | DOI: 10.30871/jaba.v4i1.1548

Abstract

This study aims to examine the effect of customer satisfaction on online purchase intention on the website Lazada. This study used 200 respondents taken from students of Business Management at the Politeknik Negeri Batam and Universitas Internasional Batam. The type of data used in this study is the interval scale. Moreover, the scaling method used in the instrument of Likert scale with 5 rating categories. Data processing techniques in this study using Spss software program 17. The results of this study is shows the customer satisfaction (role, social, best deal, product information, monetary saving, convenience and perceived ease of use) has an influence on online purchase intention. For further research is expected to increase the number of samples, change the sample or add research variables.
Co-Authors Morgan kindler Nurul Atika Yulinda Tarigan