Emejulu Gerald
Department of Cooperative Economics and Management, Nnamdi Azikiwe University, Awka Nigeria

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Strategic agility and performance of small and medium enterprises in the phase of Covid-19 pandemic Emejulu Gerald; Agbasi Obianuju; Nosike Chukwunonso
International Journal of Financial, Accounting, and Management Vol. 2 No. 1 (2020): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v2i1.163

Abstract

Purpose: This study examined the impact of strategic foresight (SF) on the competitive advantage (CA) of SMEs in Anambra State. Research methodology: Survey research design was chosen for the work. The population was 1500, while the sample size was 306 business owners arrived at using Krejcie and Morgan formula. Split-Half technique was used in testing the reliability of the self-structured questionnaire, and the result obtained was .891. Data were analysed using Simple Regression Technique, and the hypothesis was tested at 5% level of significance. Results: The findings revealed that SF has a relationship with CA (r = .968) while coefficient of determination (R2) indicates that a 92% change in CA is accounted for by changes in SF (R2 = .938; F = 4070.780, p-value < 0.05). Limitation: This study is limited by scope as only SMEs in Anambra State were studied which may not be enough to make an inference. Contribution: This study will help small and medium-sized enterprises to realize the importance of keeping them aware not only of what is happening in their business environment, but also outside of their immediate environment. Keyword: Strategic agility, Sustainability, Strategic foresight, Competitive advantage, Coronavirus
Digital literacy in a post Coronavirus era: a management perspective for small businesses in Africa Arachie Augustine Ebuka; Hope Ngozi Nzewi; Emejulu Gerald; Kekeocha Mary Ezinne
Annals of Management and Organization Research Vol. 1 No. 3: February
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v1i3.410

Abstract

Purpose: This study examined how small businesses in Africa can use technology to grow and sustain their businesses in a post-Covid-19 world. The paper looked at various digital skills needed by these businesses to navigate and profit from the digital space's massive opportunities. It also ascertained the challenges facing them from keying into the digital ecosystem. The place of technology in the fight against Covid-19 was also highlighted. Research methodology: This study is a qualitative review study. Results: The study concluded that possessing some form of digital skills by business owners and employees could be the difference between a competing and a non-competing organization. Limitations: The work did not use methodology as it is a qualitative review study that limited the study's generalizability. Contribution: This work represents a current work in digital technology and how it relates to pandemic situations and economic challenges, especially in Africa. Keywords: Digital, Technology, Covid-19, Small businesses, Management, Skills