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All Journal Jurnal Ilmiah Ecobuss Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Abdimas UM Jambi
Rini Kartika Sari
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences

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RESPON KONSUMEN TERHADAP PRODUK MIE INSTAN INDOFOOD DI ROYAL SWALAYAN SITUBONDO Rini Kartika Sari
Growth Vol 17 No 1 (2019): JEBG Mei 2019
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.925 KB)

Abstract

This study aimed to determine the effect either simultaneously or partially between the variable X1 (Sense) and X2 (Price), X3 (Promotion), X4 (Availability of Products) and X5 (Psychological) of the Consumer Response and to determine the effect of the most dominant among the variables X1 (Sense) and X2 (Price), X3 (Promotion), X4 (product availability) and X5 (Psychological) Against Consumer Response. Methods of data collection in this study are primary and secondary methods. Where to data analysis using Regression Methods, F test and t test. Based on the analysis that has been done can be the first conclusions, simultaneously (together) note that the value of Fvalue <Ftable means that Ho accepted and Ha rejected which means no simultaneous effect between the variable X to Consumer Response. Second, partially it is known that X3 (Promotion) and X5 (Psychological) both have a value of tcount > ttable which means there is a partial effect on Consumer Response. And third, the psychological variables that predominantly influence consumer response.
PENGARUH SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN SHAMPOO PANTENE PADA PT. BORWITA CITRA PRIMA DEPO SITUBONDO Rini Kartika Sari
Growth Vol 16 No 1 (2018): JEBG Mei 2018
Publisher : Relawan Jurnal Indonesia

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Abstract

This study aims to determine whether there are effects simultaneously or partially between Supermarket and Grocery Stores Pantene Shampoo on sales volume, as well as the dominant variable effect between Self and Grocery Stores Pantene Shampoo on sales volume. The variables studied were, channel distribution (Supermarket and Grocery Stores), as independent variable (predictor) and dependent variable (dependent = response) is volume sales Pantene Shampoo at PT. Borwita Citra Prima Sub Branch Situbondo. Primary data obtained through interviews with the leaders (Supervisor) PT. Borwita Citra Prima Sub Branch Situbondo, while secondary data obtained through the study of literature, data from the number of agents and sales data furnished by other literature sources. Based on the analysis that has been done can be concluded that the first, simultaneously (together) note that the value of Fcount > Fmeans that Ho is rejected and Ha accepted which means no simultaneous effect between Supermarket and Grocery Stores Pantene Shampoo on sales volume. Second, note that the partial Supermarket and Grocery Stores equally possess tcount > ttable and probability of < 0,05, which means there is a partial effect on sales volume Pantene Shampoo. And third, the dominant variable Grocery Stores in influencing sales volume Pantene Shampoo. This is evident from the number of multiple linear regression coefficients for the Self (X1) of 1,385 and Grocery Stores (X2) of 2,219.
Pengaruh Buadaya, Sosial dan Pribadi Terhadap Keputusan Pembelian Baju Muslim Pada Toko Butik Arafah Di Situbondo Yudhistira Harisandi; Widya Fransiska; Rini Kartika Sari
Ecobuss Vol 7 No 1 (2019): Ecobuss Maret 2019
Publisher : Fakultas Ekonomi Universitas Panca Marga

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Abstract

This study aims to determine the effect of partially cultural, social and personal variables on purchasing decision variables, to find out the effect of cultural, social and personal variables together on purchasing decision variables, and to find out which of the cultural, social and personal variables dominantly influence the purchasing decision variable. The data analysis method used in this study is the validity test, reliability test, classic assumption test, multiple linear regression analysis, t-test, f test, dominant test, and coefficient of determination. Partial statistical test or t-test for Cultural variable (X1) shows the value of t arithmetic 2.692> t table 1.985 and significant value t 0.008 <0.050. then H0 is accepted and Ha is rejected. Partially means that the Culture variable (X1) does not have a significant effect on the purchasing decision variable (Y). The results of the t-test for Social variables (X2) show the value of count 3.552> t table 1.985 and significant value t 0.001 <0.050, then H0 is rejected and Ha is accepted. Partially means that the Social variable (X2) has a significant influence on the purchasing decision variable (Y). The results of the t-test for Personal variables (X3) show the value of count 2.198> t table 1.985 and the significant value t 0.03 <0.050, then H0 is rejected and Ha is accepted. Keywords: Culture, Social, Personal, Purchasing Decisions, Muslim Clothing
REFLEKSI DAN PEMBINAAN PROGRAM KKN DALAM PENGEMBANGAN WEBSITE DESA LAKSAMANA UNTUK MEMBANTU MENINGKATKAN INFORMASI PUBLIK DAN PELAYANAN EKONOMI WARGA MELALUI PEMASARAN DIGITAL Rini Kartika Sari; Iwan Eka Putra; Oka Ediansah
Jurnal Abdimas UM Jambi Vol. 3 No. 1 (2026): Jurnal Abdimas UM Jambi
Publisher : LPPM Universitas Muhammadiyah Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53978/jaum.v3i1.687

Abstract

Penelitian ini mengkaji pengembangan website Desa Laksamana sebagai media informasi publik dan pemasaran digital untuk meningkatkan pelayanan ekonomi warga. Program KKN di desa ini melibatkan tahap identifikasi kebutuhan, perancangan website, pelatihan literasi digital, serta evaluasi penggunaan selama enam bulan. Hasil menunjukkan peningkatan akses informasi dengan rata-rata 150-200 pengunjung per minggu, serta kenaikanpenjualan produk hingga 35%. Website memudahkan warga mempromosikan produk dan layanan secara digital, sekaligus meningkatkan keterampilan pengelolaan teknologi. Kelebihan program terletak pada kolaborasi warga dan perangkat desa serta pelatihan yang berkelanjutan, meskipun masih ada kendala jaringan internet dan perlu pengembangan fitur konten multimedia. Hasil ini menegaskan pentingnya digitalisasi desa dalammemperkuat ekonomi lokal dan akses layanan publik dengan dukungan teknologi tepat guna.
Co-Authors Oka Ediansah Putra, Iwan Eka Widya Fransiska Yudhistira Harisandi