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All Journal Jurnal Ilmiah Ecobuss Jurnal Ekonomi dan Bisnis GROWTH (JEBG)
Rini Kartika Sari
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Economics, Econometrics & Finance

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RESPON KONSUMEN TERHADAP PRODUK MIE INSTAN INDOFOOD DI ROYAL SWALAYAN SITUBONDO Rini Kartika Sari
Growth Vol 17 No 1 (2019): JEBG Mei 2019
Publisher : Relawan Jurnal Indonesia

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Abstract

This study aimed to determine the effect either simultaneously or partially between the variable X1 (Sense) and X2 (Price), X3 (Promotion), X4 (Availability of Products) and X5 (Psychological) of the Consumer Response and to determine the effect of the most dominant among the variables X1 (Sense) and X2 (Price), X3 (Promotion), X4 (product availability) and X5 (Psychological) Against Consumer Response. Methods of data collection in this study are primary and secondary methods. Where to data analysis using Regression Methods, F test and t test. Based on the analysis that has been done can be the first conclusions, simultaneously (together) note that the value of Fvalue <Ftable means that Ho accepted and Ha rejected which means no simultaneous effect between the variable X to Consumer Response. Second, partially it is known that X3 (Promotion) and X5 (Psychological) both have a value of tcount > ttable which means there is a partial effect on Consumer Response. And third, the psychological variables that predominantly influence consumer response.
PENGARUH SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN SHAMPOO PANTENE PADA PT. BORWITA CITRA PRIMA DEPO SITUBONDO Rini Kartika Sari
Growth Vol 16 No 1 (2018): JEBG Mei 2018
Publisher : Relawan Jurnal Indonesia

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This study aims to determine whether there are effects simultaneously or partially between Supermarket and Grocery Stores Pantene Shampoo on sales volume, as well as the dominant variable effect between Self and Grocery Stores Pantene Shampoo on sales volume. The variables studied were, channel distribution (Supermarket and Grocery Stores), as independent variable (predictor) and dependent variable (dependent = response) is volume sales Pantene Shampoo at PT. Borwita Citra Prima Sub Branch Situbondo. Primary data obtained through interviews with the leaders (Supervisor) PT. Borwita Citra Prima Sub Branch Situbondo, while secondary data obtained through the study of literature, data from the number of agents and sales data furnished by other literature sources. Based on the analysis that has been done can be concluded that the first, simultaneously (together) note that the value of Fcount > Fmeans that Ho is rejected and Ha accepted which means no simultaneous effect between Supermarket and Grocery Stores Pantene Shampoo on sales volume. Second, note that the partial Supermarket and Grocery Stores equally possess tcount > ttable and probability of < 0,05, which means there is a partial effect on sales volume Pantene Shampoo. And third, the dominant variable Grocery Stores in influencing sales volume Pantene Shampoo. This is evident from the number of multiple linear regression coefficients for the Self (X1) of 1,385 and Grocery Stores (X2) of 2,219.
Pengaruh Buadaya, Sosial dan Pribadi Terhadap Keputusan Pembelian Baju Muslim Pada Toko Butik Arafah Di Situbondo Yudhistira Harisandi; Widya Fransiska; Rini Kartika Sari
Ecobuss Vol 7 No 1 (2019): Ecobuss Maret 2019
Publisher : Fakultas Ekonomi Universitas Panca Marga

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Abstract

This study aims to determine the effect of partially cultural, social and personal variables on purchasing decision variables, to find out the effect of cultural, social and personal variables together on purchasing decision variables, and to find out which of the cultural, social and personal variables dominantly influence the purchasing decision variable. The data analysis method used in this study is the validity test, reliability test, classic assumption test, multiple linear regression analysis, t-test, f test, dominant test, and coefficient of determination. Partial statistical test or t-test for Cultural variable (X1) shows the value of t arithmetic 2.692> t table 1.985 and significant value t 0.008 <0.050. then H0 is accepted and Ha is rejected. Partially means that the Culture variable (X1) does not have a significant effect on the purchasing decision variable (Y). The results of the t-test for Social variables (X2) show the value of count 3.552> t table 1.985 and significant value t 0.001 <0.050, then H0 is rejected and Ha is accepted. Partially means that the Social variable (X2) has a significant influence on the purchasing decision variable (Y). The results of the t-test for Personal variables (X3) show the value of count 2.198> t table 1.985 and the significant value t 0.03 <0.050, then H0 is rejected and Ha is accepted. Keywords: Culture, Social, Personal, Purchasing Decisions, Muslim Clothing
Co-Authors Widya Fransiska Yudhistira Harisandi