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All Journal Jurnal Ilmiah Ecobuss Jurnal Ekonomi dan Bisnis GROWTH (JEBG)
Randika Fandiyanto
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Economics, Econometrics & Finance

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TRANFORMASI PEMBAYARAN ELEKTORNIK DI INDONESIA DAN IMPLIKASINYA TERHADAP KEMAJUAN BISNIS KREATIF BERBASIS DARING DI WILAYAH EKS-KERESIDENAN BESUKI Randika Fandiyanto; Karnadi Karnadi
Growth Vol 17 No 2 (2019): JEBG November 2019
Publisher : Relawan Jurnal Indonesia

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Abstract

The development of digital technology cannot be dammed by the development of the times, added from the processing industry to the industry in the financial sector. The high level of competition requires a lot of choices to encourage each other to advance some other sectors as well as undertaking massive transformation. The purpose of this study is first, to describe the development of electronic payments over the period 2015 to 2018. Second, to explore the development of electronic payments towards the progress of MSMEs in Situbondo. Third, which is to define the implications of digitizing payments to payment systems in the Situbondo district. Implications for the Progress of Creative Business Based in the Besuki Ex-Residency Area, marketing can be easily accessed to get a wide range of new customers. Aside from that, the increasingly sophisticated technology currently dealing specifically with the transaction system has started to decline from the beginning of the 2015 online transaction system which started from social media to the e-commerce platform. Proven number of new SMEs in the Ex-residency area of ​​Besuki continues to grow extraordinary at this time, by offering various types of creative products on various ecommerce platforms in Indonesia.
PENGARUH KEMUDAHAN, KEAMANAN, KETANGGAPAN, HARGA DAN REPUTASI PERUSAHAAN TERHADAP KEPERCAYAAN DAN KEPUTUSAN PEMBELIAN PRODUK KERAJINAN DANBO SECARA ONLINE Randika Fandiyanto; Raden Andi Sularso; Bambang Irawan
Growth Vol 15 No 1 (2017): JEBG Mei 2017
Publisher : Relawan Jurnal Indonesia

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Abstract

The high business competition is currently pushing many industries of Micro and Small Medium Enterprises to continue to innovate both the attributes of products and marketing, currently pushed UMKM to enter the online business through e-commerce into a promising opportunity in the chain selanjuanua network. This study aims to describe the ease, security, responsiveness, price, reputation, trust and decision of Danbo handicraft sales at Trebungan Handicraft House, Situbondo Regency, beside that this research is also explanatory research which analyze each exogenous variable to variable Endogenous This research was conducted in Situbondo Regency precisely through Trebungan Home Industry, with 634 people and technique of sampling using proportional random sampling "based on time division, with the number of samples selected as 270 respondents from various regions in Indonesia namely Java, Sulawesi , Kalimantan, Sumatra, Maluku, Papua and Nusa Tenggara. Analysis of model data using structural equation model (SEM), the results showed for the first test. Normality test does not occur. Normality, Outlier and Multicoliner. The fit fitness model (GOF) also has good model conformity and for hypothesis test results. Hypothesis 1 received where the variable Ease (X1), Security (X2), Response (X3) Price (X4) and Reputation (X5) has a significant effect on Trust (Y1). Hypothesis 6 is rejected, it can be concluded that the Ease (X1) variable has no significant effect on the Purchase Decision variable (Y2). Hypothesis 7 is accepted. Namely Security variables have a significant negative effect on Purchase Decision (Y2). Hypothesis 8 rejected, concluded that the variable Response (X3) has no significant effect on Purchase Decision (Y2). Hypothesis 9 is rejected, namely that Price variable (X4) has no significant effect on Purchase Decision (Y2). Hypothesis 10 is accepted. It is concluded that the Reputation variable (X5) has a significant negative effect on Purchase Decision (Y2), Hypothesis 11 accepted, namely variable of Trust (Y1) have a significant effect on Purchase Decision (Y2).
Pengaruh Kepercayaan Merek Dan Citra Merek Terhadap Minat Beli Ulang “Kopi Toraja” Di Coffee Josh Situbondo Randika Fandiyanto; Ratih Endriyasari Kurniawan
Ecobuss Vol 7 No 1 (2019): Ecobuss Maret 2019
Publisher : Fakultas Ekonomi Universitas Panca Marga

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Abstract

This study aims to determine the effect of brand trust and brand image on interest in repurchasing “Toraja coffee” in coffee josh Situbondo. This research uses a descriptive method. The population in this study were all coffee consumers who consumed Toraja coffee as many as 90 respondents. Data collection is done by observation, interview, and questionnaires. The data obtained were analyzed using statistical formulas, namely by using multiple linear regression analysis, t test, F test and determination coefficient which the processing was carried out with the SPSS version 22 program windows 7. The results of multiple linear regression indicate that Y = 1,295E-16 + 0,249X1 + 0,376X2 + e. t-test results show that all independent variables (brand trust and brand image) have a positive influence on dependent variable namely (repurchase interest). F test results show that the research hypothesis which states that brand trust variables and brand image simultaneously have a significant effect on repurchase interest can be accepted. Based on the dominant result the brand image variables has a dominant influence on repurchase interest with a variable value that is greater than the Brandt trust variable. The determination coefficient obtained is 0,269. This means that 26,9% repurchase interest is influenced by brand trust variables and brand image, the remaining 73,1% is influenced by other variables. Keywords: Brand Trust and Brand Image, Repurchase Interest
Co-Authors Karnadi Karnadi Maemonah, Maemonah Raden Andi Sularso, Raden Andi Ratih Endriyasari Kurniawan